According to a report by Forrester, 8 out of 10 people today, will opt, recommend, or pay for a brand that offers them a personalized user experience. The same number, as reported in other studies, will be loyal to a brand if it takes their previous online engagements and sessions into account while curating an experience for them. In a previous webinar on Building Virtual Web and Mobile Properties, we analyzed the indispensable presence of a personalized user experience for multi-channel journeys, and we further elaborate on it in our next webinar.
Collaborating with Forrester Research, Net Solutions is hosting a webinar on one of the key aspects driving online user engagement worldwide. Focusing on the best practices to retain and engage customers through personalization, the webinar will be hosted by Abhi Garg, Head of Products and Digital Business at Net Solutions, and Somak Roy, Senior Analyst serving Application Development and Delivery Professionals at Forrester; and is scheduled for November 8, 2017.
5 reasons you should attend this webinar
According to a report from Accenture, 3 of 4 shoppers will select an online store that recognizes them by name, recommends products based upon their previous confirmed orders, and curates a personalized marketing campaign via email or through push-notifications. The same number, however, feel frustrated when they are approached by brands using conventional marketing campaigns plagued by generic messages and offers.
Our webinar will focus on inculcating this conclusive evidence in the design and development of your consumer-facing product, and why it matters:
- Curating a basic personalized experience, and how it can help you build a steady customer base over a period of time
- Implementation of techniques such as segmentation and targeting
- Role of automation and machine-learned solutions in driving the implementation of a personalized UX for digital properties
- Connecting the dots across customer journeys – from the initial point-of-contact all the way to final feedback collection and customer grievance redressal
- Retaining your customers in an age where an average user session is rarely more than a few seconds
Who should attend this webinar?
60% of online users are willing to share their private data if it assures them a personalized user experience. Given the dynamic use of data in the realm of virtual properties, there is no constraint on who should join this webinar: developers looking to create the foundation of a website or an app, the designers who are entrusted with the responsibility of creating an impeccable experience, as well as, marketing and sales teams who reach out directly to customers; this webinar will have something for everyone.
For enterprises and entrepreneurs looking to get an edge over their competitors in this virtual age of data and personalization, this webinar can prove to be immensely beneficial in their pursuit for an ideal user experience for their customers.