A game-changing UX strategy aligns every customer touch point with your business's vision of the user experience. This detailed path is the road map from where you are today to where you want to be tomorrow and beyond.
With our proprietary mix of investigative and co-creative methods, we do a deep-dive into your customers' habits, desires, needs and challenges. Consumer behavior is changing, and businesses have to move faster if they want to fill the brand experience gap — that sweet spot between what your brand promises and the reality consumers experience.
We create a strategy for your digital product that's a perfect marriage between how customers see your current UX and how your business's capabilities influence their choices. We help you to keep pace with your consumers and pave the way for their validation of your strategy.
The prototyping process is invaluable in developing the kind of digital product that creates a smooth user experience. With a simple sketch, the spark ignites, and the iterative dance of making and learning begins. Prototyping opens many undisclosed avenues that lend themselves to innovation, while saving money in the long run.
Every ounce of feedback we get from the process brings us closer to a cohesive final design that delivers a sublime user experience. As we perfect your product’s performance, you'll see your clients, investors and stakeholders get more and more excited about what's to come. That’s why we say good UX design doesn't just happen; it's prototyped.
A design sprint is a dynamic, tightly-focused team session that's a lot like adding nitrous oxide to the engine of a car. Over the course of a few days, we work together to expand our understanding of what the user needs along with the business’s objectives, and consider the technology available to merge the two.
Once we’ve sketched all possible solutions, it's time for our team to pick the best ones. Afterward, we go through the prototyping and validation cycle of learning and generating novel answers to critical business questions. This accelerated pace delivers some high-value outcomes and lowers the project risk over time.
Our objective here is simple: refine to define.
In our experiments, we look to key in to the consumer’s senses throughout their process. We seek to understand how they see the product or service and the sounds and feelings associated with them (i.e. anticipation, patience, excitement) as they step through the cycle. Businesses that hit all the right touch points at the right time are better at building brand loyalty and reinventing themselves to do better than their competition.
Excellent design demands iteration and innovation. We focus on improving UX through usability testing and honest feedback. This helps us to engineer a more seamless experience by eliminating user flow silos.
As a team, we have a chance to go where the people are by testing in any environment. With this approach comes the opportunity to understand the daylight between user perception and product use. By increasing our exposure hours, we uncover insights that help you to make better future decisions.
Design done in the voice of the consumer validates the process. When we are able to capture their expectations, aversions and preferences, we have the means to craft a more intuitive user experience.
User-centered product design that strengthens loyalty and trust is what we do.
Our goal is to create a seamless digital experience that speaks the language users will understand no matter where they are. Get in touch with us for a free consultation to find out how we can do that for you.
User experience, or UX, refers to the entire interaction a customer has with a company. It refers to the products they use, the kind of experience they have with customer service and whether these experiences are smooth and enjoyable. In other words, UX refers to a customer’s experience with a company, top to bottom and end to end.
In digital product design, UX focuses on the user’s interaction with the product. It governs whether or not those interactions accomplish the user’s goals and if they’re easy and enjoyable to use.
A UX designer is a professional who utilizes various tools, research and expertise to design the best possible experience for customers. You can think of UX designers as user advocates — their goal is to better understand the customer and then use this understanding to guide the design of a product or service.
Ultimately, a UX designer seeks to make a business’s product more accessible, easier to use and more enjoyable for the customer. They do this by leveraging in-depth research and design thinking.
While UX describes the overall experience someone has with a company or product, UI is the visual design and interface elements of a digital product. UX designers deal with research and user-centric design thinking, and UI designers employ the same principles to the interface of a product.
UX and UI are inseparable, and UI design typically takes place within a UX design process. That’s because it’s necessary to understand what’s required in the UX of a product or service before designing the visual interaction and details of it. The UX design process is what determines those requirements, through research and analysis. Once the requirements are established, UI design brings them into reality.
UX testing is also part of a larger UX design process, and it’s a way for designers to measure how effective a design is in real-world testing. The testing involves representative users interacting with and providing feedback on the product or service.
Throughout the UX process, and especially during the final phases, the product team tests their design with a small group of users that represent the business’s target audience. Multiple test formats are utilized, including usability testing, A/B testing and focus groups to determine how the product stands up in real-world usage. With feedback provided from the testing, product teams can either validate their initial design intentions or modify their approach to better succeed in providing a great user experience.
UX is important because it puts the user first. Its goal is to provide the best possible experience for the customer, resulting in positive experiences and product and brand loyalty.
When it comes to software and websites, it’s impossible to overstate the importance of UX. A digital product that’s difficult to use, loads slowly or has a poor design will cause users to disengage and try another product. In such a competitive space, it’s crucial to provide a great experience from the get-go.
A great UX design process adheres to design thinking and several processes that enable a team to build and test a successful, easy-to-use product that meets user’s needs. Typically, these processes follow five phases, but this changes depending on the unique needs of the product or business.
There’s no denying the importance of providing excellent customer satisfaction in products and business offerings. It builds a strong company and brand loyalty from the customer. When a product is enjoyable to use, the customer is less likely to look elsewhere for alternatives.
UX helps businesses build products that solve customer problems and are a joy to use. Design thinking will continue to increase in popularity across the business sector. A study from Adobe found that design-led businesses had a market share of more than 40% higher, 50% more loyal customers and a sizable overall competitive advantage. The future of your company is clearly in UX.