UX Services

User Experience Strategy

Digging Deep to Find the Road Map

A game changing UX strategy focuses on aligning every touchpoint along the customer journey with your business's ultimate vision of the user experience. Consider this path your roadmap to improve customer engagement, customer service, and revenue from where they are today to where you want them to be tomorrow and beyond.

Our investigative and co-creative method of providing UX design services revolves around a deep dive into your customers' habits, desires, needs, and challenges. Consumer behavior is changing, and businesses have to move faster if they want to turn their brand’s promises into the reality their consumers will experience.

Our goal at Net Solutions is creating a UX design strategy that builds on how your customers view your current online presence. With your current UX as the foundation, we craft our UX design services around your business’ capabilities to present your digital product in a way that’s still “on-brand” but even more visually appealing and easy-to-use.

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UX Experience Design strategic diagram | Net Solutions
UX Experience Design product prototyping diagram | Net Solutions

Product Prototyping

Make, Learn, Repeat as Necessary

The prototyping process is an invaluable step of our process as a user experience design agency. It’s essential in developing the kind of digital product and smooth user experience modern users have come to expect. With a simple sketch, the spark ignites, and the iterative dance of creating and learning begins. Prototyping reveals many opportunities for innovation while saving money in the long run.

Every ounce of feedback we get from the design process brings us closer to a cohesive final design and enables us to deliver first-class UX agency services. That’s why we say, “Good UX design doesn’t just happen; it’s prototyped.”

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Design Sprints

Rapid-fire, Creative, Collaborative

A design sprint is a dynamic, targeted team session that supercharges the innovation and creativity behind our UX agency services. Over the course of a few days, we work together to expand our understanding of what the user needs, along with the business’s objectives, and consider creative methods of merging the two.

Once we’ve sketched all possible solutions, it’s time for our team to pick the best ones. Afterward, we go through the prototyping and validation cycle. During this time, our team is constantly updating and testing to answer critical business questions as they arise. This accelerated pace allows our team to pivot quickly, deliver high-value outcomes, lower the project risk, and achieve faster delivery of your final product.

Our objective here is simple: refine to define.

We focus our UX services on the consumer’s sensory experience throughout the design process. Our goal is to understand the sights, sounds, and feelings they associate with your product and website (i.e., anticipation, patience, excitement). Businesses that meet their customers where they are emotionally build better brand loyalty and, ultimately, perform better than their competition.

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UX Experience Design sprints diagram | Net Solutions
Net Solutions usability testing and validation diagram | UX Experience Design

Usability Testing & Validation

Capturing the Voice of the Consumer

Excellent customer interactions require iteration and innovation. Sound UX design services improve the overall user experience through usability testing and honest feedback. This helps us engineer a more seamless experience by eliminating user flow silos.

As a team, we’re able to reach a broad range of users by testing in any environment. This approach allows us to understand the relationship between user perception and product use. By spending more time on your site (and with your products or services), we uncover insights that help you make better decisions for the future health of your business.

Effective UX services create a platform that communicates in the consumer’s voice. When we can deliver on their expectations, aversions, and preferences, it can only result in a more intuitive user experience.

We want our end product to be something the user interacts with effortlessly and naturally. This is extremely important when it comes to mobile applications, since the majority of today’s web traffic comes from mobile devices. Whether it’s our Android app development services, or if we step in as iOS app developers, the final product needs to be intuitive and anticipate the user’s needs and emotions.

To our team, that means an eternal loop of interactions from both sides. The idea is to create a seamless digital experience that your users can understand and relate to—but also an experience that understands your users.

For more information on user experience design services and what they can do for your business, with a Net Solutions representative today and request your free consultation.

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Common FAQs about Working With Net Solutions as Your User Experience Design Agency

What is UX?

User experience (UX) refers to a customer’s interaction with a company’s digital presence. It refers to the way a company’s website and digital products or services make its customers think, feel, and act. In other words, UX refers to a customer’s experience with a company’s entire online identity. It’s also meant to evaluate whether or not those interactions accomplish the user’s goals and if they’re easy and enjoyable to use.

What is a UX designer?

A UX designer is a professional who utilizes various tools, research, and expertise to design the best possible digital experience for customers. You can think of UX designers as user advocates — their goal is to develop a deep understanding of the customer and then use this understanding to guide the design of a product, service, or digital application.

Ultimately, a UX designer seeks to make a business’s offerings more accessible, easier to use, and more enjoyable for the customer. They do this by leveraging in-depth customer research and design thinking.

What is the difference between UX and UI?

While UX describes the overall experience someone has with a company or product, UI (user interface) represents the visual aspects of that company or product. UX designers deal with research and user-centric design thinking. UI designers take these same principles and apply them to the user interface.

UX and UI are inseparable -- UI design typically takes place within a UX design process. Understanding the UX of a product or service is an essential first step before designing the visual UI interaction. The UX process guides the direction of UI design through research and analysis. Once the user requirements are established, the role of UI is to bring them to life.

What is UX testing?

UX testing is part of the larger UX design process. It’s a way for designers to measure the effectiveness of their design in real-world environments. The testing involves a sample group of users interacting with the product or service and providing feedback.

The intention here is to see how the product performs with a small group of users that represent the business’s target audience. Multiple test formats, including usability testing, A/B testing, and focus groups, are utilized to determine how the product stands up in real-world situations.

Armed with the feedback provided from the testing, product teams can either validate their initial design intentions or modify their approach to deliver a great user experience.

What is a UX design process?

A great UX design process relies on “design thinking” and several other techniques that enable a team to build and test a product that meets the users’ needs. Typically, these processes follow five phases, but this can change depending on the needs of the product or business.

  • 1. Definition

    Development teams need to define precisely what a product will be before building. They also need to grasp the real-world context of this new digital product. A UX team and stakeholders conduct a high-level conceptual brainstorm around the product during the definition stage. This initial definition will guide the path of the UX design services provided. It also serves as a reference point for the final product.
  • 2. Research

    Design teams begin an extensive research phase once an idea is defined and refined. The team uses this time to conduct comprehensive user, market, and competitor research. A good product designer views this phase of UX design as an integral part of the larger process. Thorough research makes for better design decisions moving forward.
  • 3. Analysis

    After the team gathers enough data through research, the analysis phase can begin. Developers review the data to gain insights into why users request certain features. During analysis, UX designers confirm that the most critical assumptions outlined in the definition phase are accurate.
  • 4. Design

    Once the user requirements, desires, and expectations are clear, the project moves to the actual design phase. Here, the team works on everything from information architecture to interface design. The most effective design phases are extremely collaborative both across the design team itself and with the principal stakeholders in the project.
  • 5. Validation

    The final and most crucial step in the UX design process is validation. This phase determines whether everything done up to this point meets the needs and expectations of the users and stakeholders. The UX team validates everything across the previous phases and ensures a great user experience by running the product through various user testing sessions.
  • 6. Iteration

    This validation phase is constantly revisited in what’s known as the “iteration” approach to software development. Each iteration of a digital product or service allows the development team to test minor changes as they occur. Testing UX in this “phase-by-phase” manner will enable teams to stay on track toward the overall goal outlined in the definition stage. It also allows developers to pivot on the fly to meet change requests from users or stakeholders quickly.

Why does every company need UX?

Businesses thrive on excellent customer satisfaction. Satisfied customers help build a strong company rooted in brand loyalty. When a product and the overall user experience are enjoyable, the customer is less likely to look elsewhere for alternatives.

Graphic Experience Design

UX design helps businesses build products that are a joy to use and solve the customers’ problems. UX agency services powered by “design thinking” will continue to influence the modern business marketplace. A study from Adobe found that design-led businesses increased their market share by more than 40% and had customers who were 50% more loyal than their competitors’ customers.

The future of your company is clearly in UX.

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