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B2B vs B2C Commerce — A practical guide

This eGuide will help you

identify key differences between the two audiences and how to reach them

Map the decision making mental model of the customer

Weigh Adobe and BigCommerce head to head for B2B and B2C needs

Practical differences between B2B and B2C approaches to digital commerce

eCommerce will reach a value of USD 6 trillion by 2024, and is expected to touch USD 8.5 trillion in 2025.

No two customers are the same — and while the indisputable intent is to make a purchase, the way a B2B or B2C buyer goes about it differs. Is your digital presence optimized to meet the varying demands of your customer?

B2B vs B2C — Preview

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