This eGuide will help you
identify key differences between the two audiences and how to reach them
Map the decision making mental model of the customer
Weigh Adobe and BigCommerce head to head for B2B and B2C needs
eCommerce will reach a value of USD 6 trillion by 2024, and is expected to touch USD 8.5 trillion in 2025. No two customers are the same — and while the indisputable intent is to make a purchase, the way a B2B or B2C buyer goes about it differs. Is your digital presence optimized to meet the varying demands of your customer?
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