facebook Digital Ethnography and AI Ethics with Aparna Ashok

Digital Ethnography and AI Ethics: A Conversation with Aparna Ashok

  • Nikhil Vij
  • By  Nikhil Vij
  • |
  • clock < 1 MIN READ
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  • calendar Updated: February 18, 2019

As part of a series of conversations with experts in Design and Emerging Tech, we recently had a conversation with Aparna Ashok, who has a rather interesting job description of Tech Anthropologist and Service Designer.

Aparna works with social enterprises – organizations that have a social mission but also need to function as a business. Aparna has done her Bachelors in Cultural Anthropology from Luther College (USA) and Masters in Digital Experience Design from Hyper Island.

We begin by asking Aparna about her background in Tech Anthropology and Digital Ethnography.

Aparna explains the difference between Cultural Anthropology and Digital Ethnography, and the relevance of the latter in the design of digital products in context of Design Thinking. She also illustrates where Digital Ethnography is useful.

Next, we go on to ask Aparna about an Ethics framework, which she recently presented at an IxDA event. Aparna shares how she came up with the Human Ethics for Technology framework.

She explains the various considerations for the ethical design framework she developed i.e. Well being, Inclusion, Security, Privacy, Accountability, and Trust.

Aparna mentions the problems of incorporating ethics in a design and development process, and how she is helping teams within companies introduce ethical principles in their designs using an “Ethics Sprint”.

We also ask Aparna about her interest in Ethics + A.I. She shares the growing interest in the in the emerging field of Ethics + A.I in both academic, government, and industry.

Aparna further elaborates on the reasons that have led to the growing imperative for designers to learn about Ethics. She also suggests how designers can leverage data in their designs responsibly.

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Nikhil Vij

About the Author

Nikhil Vij is a UI/UX Design Lead at Net Solutions with over 13 years of experience creating and delivering engaging and effective digital solutions for various clients and industries. He is passionate about designing amazing, simple, user-centric products that solve real problems and enhance customer satisfaction. Capable of handling motion graphics, he takes pride in being able to handle detailed animation projects.

Nikhil has a strong background in Experience design, Product Design, and Micro Interactions, which allows him to bring visual appeal and creativity to his work. He aims to empower users with an intuitive and accessible design that meets their needs and expectations.

Oh, and when not figuring out optimizing design sprints, Nikhil can be found honing his landscape, wildlife, and fashion photography skills. Or you will probably catch him recording soulful melodies in his enviable studio!

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