Composable Commerce and the Future of Retail

Tailored experiences in an omnichannel shopping journey are not a nice to have anymore, but a must to deliver to meet rising consumer expectations.

Since content provides the context for commerce, the composable approach places content at the foundation of the modern stack, so retailers can create scalable, consistent, and personalized experiences across the entire customer journey. These differentiated experiences make for happier customers and can inspire brand loyalty. From a quantitative perspective, brands can enjoy greater revenue with lower maintenance and acquisition costs.

Leverage this white paper to identify the latest shifts in commerce, challenges brands face in meeting new consumer expectations, and chart a path forward with a composable approach.