facebook Benefits of Releasing Software Production Multiple Times

Why it’s Vital to Release Software to Production Multiple Times a Day

“I feel the need – the need for speed.” Pete “Maverick” Mitchell’s words in Top Gun in 1986 rang true for fighter pilots and race car drivers back then.

In 2021, the words stand true for the dynamic software product development world, where it is becoming a necessity to deliver code faster, safer, and with better quality.

The digital world has thrived over time for better reasons- a few years back, businesses usually took a month or so to release one software and today, we have reached a point where software is released numerous times a day.

testimonial for software release cycle | faster software release process

To turn the dream of continuous releases to production into a reality, organizations are leveraging a blend of various delivery approaches that bring together different layers of technology—DevOps, Continuous Delivery (CD), and Continuous Integration (CI)—developing at different speeds to deliver business outcomes.

Lean software practices drive the concept of modern-day faster software release management. However, despite the obvious benefits, according to Forrester’s Global DevOps Benchmark Online Survey, just 45% of organizations automate release to production.

The Business Need for Faster Software Release

business need for faster software release process

In today’s digital, mobile-first world, over 80% of organizations expect to compete majorly on customer experience(CX).

Taking into consideration the cut-throat business environment, businesses cannot afford to wait for several months to release their new features into the hands of ever-demanding customers.

Thus, software deployment frequency is constantly under pressure to increase.

The success behind Candy Crush, one of the favorite games of 250 million people (including me) since 2012, lies in its continuous updates as per the demands of their users. King, the Swedish developer behind Candy Crush Saga, adds new content to the game weekly and updates the back-end client at least every fortnight.

The Statistics that Back the Need to Release Software Faster, Safer, and with Better Quality

The State of DevOps report highlights that people in operationally mature companies, despite the demonstrably lower performance, reflect a culture that deplores risk and values stability more highly than rapid throughput.

  • Code throughput
    Throughput is estimated by how frequently a team is able to deploy code, and how fast it can move from committing the code to deploying it.
  • System Stability
    Stability is estimated by how quickly the system can recover from downtime, and how many changes succeed, as compared to how many failed.

The Software Release Process and the Technology Involved

“I want it all and I want it now…”
sang Freddie Mercury (lead singer of the band Queen). His words stand true today for all those organizations that strive to survive and wish to accelerate their release frequency.

To streamline the process of software release, Jez Humble designed a graphic for his book Lean Enterprise. It highlights the process of a production release, outlining the range of changes that organizations need to make to move from releasing once every 100 days to hundreds of times a day.

To streamline your software release cycle, it is advised to follow the best practices with a blend of various technologies and tools, working together to align your business strategy with your customers’ needs.

So, here is a list of tools and technologies to understand how to manage software releases faster.

1. DevOps

Implementing DevOps practices, such as widespread automating of testing and risk mitigation, writing changes in code, and providing teams wider scope to influence changes, businesses can attain the efficient, frequent, and secure dev releases essential to DevOps success.

Global tech enterprises were the early adopters of DevOps. Facebook, for instance, releases 100 million lines of code daily. By 2015, Amazon developers were doing a production deployment every 1 second.

Imagine the speed that Amazon might have achieved at present.

the right DevOps methodology | faster software release process

The State of DevOps report mentions that the industry has “crossed the chasm” with regard to DevOps. The report highlights that the industry velocity is increasing and speed and stability are both possible, with shifts to cloud technologies fueling this acceleration.

However, shifting to cloud technology without a security-first approach will put your product in danger. Thus, taking DevOps to the next level, many organizations have started to embed security as a key parameter in their DevOps pipelines. This new approach is one of the latest digital technology trends, named as DevSecOps.

DevSecOps structure | faster software release process

DevSecOps can boost compliance maturity levels of a company’s DevOps pipeline if deployed strategically, thereby ensuring how to deliver software faster and safer.

As per this tweet by CNCF, implementing DevSecOps and other cutting-edge technologies holds the potential of minimizing software release time while pushing software multiple times a day.

The pillars of successful DevOps include- Continuous Integration (CI) and Continuous Delivery (CD), which help product owners to develop products of the utmost quality.

2. Continuous Delivery (CD)

Continuous Delivery is mainly associated with the DevOps methodology and the practice of continuous deployment. Continuous Delivery involves making changes of all types that comprise bug fixes, new features, and tests, configuration changes, etc., which ensures production runs faster, more securely, and sustainably.

Continuous Delivery offers the following benefits:

  • Low-risk & successful releases: Ensuring error-free & on-time product deployments
  • Higher quality of products and offerings: By building deployment pipelines from the beginning
  • Lower costs: By putting resources in for building, testing, deployment, and environment automation, and releasing software to production
  • Superior products: By getting users’ feedback throughout the delivery lifecycle, based on working software

Continuous Delivery in a nutshell helping in faster software release

Despite the benefits of Continuous Delivery, there just a few organizations that regularly perform advanced continuous delivery practices.

Research on Continuous Delivery mentions that:

  • Only 15% of organizations can afford to implement CD with no barriers.
  • 82% of organizations believe that their budgets could prevent the implementation of CD.
  • 88% of organizations said that a lack of technical knowledge or skill could be a prohibiting factor in implementing CD practices.

HP’s Laserjet Firmware Case Study: Transforming Application Development and Deployment

Although an old case study that dates back to 2011, however, it is still a relevant example of how Continuous Delivery managed to improve the efficiency of HP’s LaserJet Firmware division: a division, which builds the firmware running all their scanners, printers, and multifunction devices.

a) The Problem: They were moving too slowly. They had been on the critical path for all new product releases for years and were unable to deliver new features.

b) The Goal: To improve developer productivity by a factor of 10

c) The Solution: To achieve this goal, they started to implement Continuous Delivery with a major focus on Continuous Integration and Test Automation.

d) Achievement: After 3 years of work, the HP LaserJet Firmware division improved the software delivery process in the following ways:

  • Overall development costs were reduced by ~40%.
  • Programs under development increased by ~140%.
  • Development costs per program went down 78%.
  • Resources driving innovation increased eightfold.

3. Continuous Integration (CI)

Continuous integration involves automating the building and testing of source code whenever the developer checks in the code. It indicates that when a developer makes a change, a time-automated system enables them to identify problems in the early stage.

Since software becomes the vital component for multiple functions and automation of the software development process to quickly release, a rapid boost in the adoption of continuous integration tools throughout major industry verticals is expected. In fact, as per a recent report, the continuous integration tools market size was USD 402.8 million in 2017 and is expected to reach USD 1,139.3 million by 2023, at a Compound Annual Growth Rate (CAGR) of 18.7% during the forecast period.

continuous integration process | faster software release process

Here are the major benefits of CI:

  • Assists developers by offering methods to fulfill their business requirements
  • Provides quality code for making the software development for your business run in a hassle-free manner
  • Minimizes errors or risks, delays in delivery, and poor productivity
  • It helps developers ensure quality and value-added by spending minimal time on debugging, merging, deployment, etc.

Additionally, automated testing impacts CI positively. With automation testing, developers gain confidence that any failure in a test suite indicates an actual failure similar to a test suite passing successfully means it can be successfully deployed. The ability to reproduce and fix failures, gather feedback from tests, improve test quality and iterate test runs quickly also ties into automated testing.

How can Release Cycle Time be Reduced with DevOps?

Continuous Delivery and DevOps are simply inclined towards one thing: minimizing release cycle time backed by a set of release management steps, DevOps release process, and a release strategy in DevOps that works in real-time.

The cycle time is the time acquired in having an idea, getting that idea in the hands of the customers, and getting feedback which right away demands optimizing the software development processes no matter what it takes. To reach this level, more emphasis is put on defining the cycle time more clearly, and an iterative approach is backed by agile development, DevOps solutions, lean thinking, and continuous delivery.

All in all, the release process in DevOps holds the potential to optimize for a shorter cycle time that helps in improved behaviors in terms of the development process, culture, and technology without compromising on the quality parameters.

Few Lessons to Learn from the Tech Unicorns

Even with all the DevOps challenges, we have heard of the potential of the process. Yet we hardly know how the tech giants are reaping the benefits of it.

As per a survey, almost 80 percent of respondents believed that DevOps is at least somewhat important, with almost half of them claiming it is very important.

DevOps in software development | faster software release process

From centralized release management structures, shorter development cycles, adaptive release management, increased deployment frequency to faster time to market, there are countless things businesses can expect from DevOps to uplift their overall software production environment.


Within a year of Amazon’s move to AWS, engineers’ deployed code every 11.7 seconds, which were the most unexpected Amazon deployments per day.


Facebook’s accelerated development lifecycle has been winning the user’s trust while migrating its complete infrastructure and back-end IT to a configuration management platform.


WalmartLabs leverages OneOps cloud-based technology, which automates and accelerates application deployment. It has also created several open-source tools that enable developers to focus on writing reusable application logic rather than investing huge time in building infrastructure.


Netflix continues to leverage automation and open source, and today engineers are deploying code thousands of times every day.


Etsy has got an entirely automated deployment pipeline, and its continuous delivery practices resulted in over 50 deployments every day with minimized disruptions.


The reality of today’s product development world is that the idea of the perfect software release is now obsolete. The factors that matters the most are: usability, fast turnaround, and overall development efficiency.

Speed and innovation are the two factors that separate the winners from losers in today’s digital age. To reach there, businesses should start to adopt an agile software release management process focusing on a blend of technologies–DevOps, CI, and CD–to increase the software release frequency.

Ready to Release Future-Proof Software Solutions?

Akash Lomas

About the Author

Akash Lomas is a Technical Architect with over 10 years of experience in the software development industry. He has extensive experience in the MS stack, coding, and enhancing process delivery.

Akash is a highly skilled and experienced technologist who is passionate about building high-quality software. He is also a strong advocate for collaboration and believes that silos in the workplace make it difficult to get things done. Akash always seeks ways to break down barriers and create a more collaborative environment.

In his spare time, Akash enjoys playing tennis with his son. He is also an avid reader and enjoys learning new things.

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