We are now living in a content-driven world where your customers expect consistency and reliability. Given that, it becomes all the more necessary to invest in an effective Content Management System (CMS), which will help deliver a consistent digital experience across different channels, devices, or platforms. A CMS goes beyond the basic capabilities of any website. It helps you create as well as edit and maintain your entire website’s content (across pages) in a single interface. It also improves the user experience for your website by effectively indexing new content automatically and presenting fresh ones to the user.
An effective CMS such as Drupal or Kentico can act as an enabler for you, empowering you to build powerful digital experiences for your customers; however, before you select the CMS for your business, let’s look at the top 5 essential elements of an Enterprise web CMS –
1) A Comprehensive Feature-Rich CMS
An enterprise CMS must be equipped with varied features such as adding new modules, themes and features periodically. Further, it should allow complete control to the admin or the user (you in this case) to edit the design and the content, whenever required, and add or remove the modules conveniently. In addition, the upgrades and updates should be an inherent feature of your CMS to let you adapt to the evolution in the technology demands. This will help in a better Return on Investment (ROI).
Furthermore, your CMS has to be intelligent enough to identify the edits you make in the content or design and reflect all the changes in the search engines quickly. Hence, a comprehensive ecosystem increases the revenue as well as boosts customer loyalty.
2) Advanced Security Management
An effective security management system is another prerequisite. With the rising the number of content providers to your site, they may pose as a security threat. Therefore, you always need to be a step ahead in ensuring authentication of users.
In addition to allowing customizations in content and module permissions, a CMS should also roll out advanced security updates regularly. Releasing security patches periodically is a vital element of the security management a CMS offers. Thus, while evaluating the security management a CMS offers, you must specifically look for the frequency with which it releases patches for covering the Common Vulnerabilities and Exposures (CVE).
3) High Performance & Scalability
The next essential quality for a top content management solution is its performance. There are several key features that together contribute to a website’s high performance. Caching is one such feature. The CMS you choose must provide multi-fold caching while allowing customizations across each of its layers or folds.
The ability to run in a cloud-based environment is another quality that will add to the performance of your CMS. While the list of features that define the performance and scalability for a CMS may be endless yet what matters the most is that it must provide benchmarks such as a good loading speed despite multiple plugins, minimum dependence on the back-end, or an auto-release of an overall performance report, for you to measure the performance.
4) Web Analytics and Personalization
What comes next to validating the performance of a CMS is measuring the performance of your content. Here, you need to go a step ahead and see how your content (managed by the CMS) is being received. You can do that by looking at the views, shares etc. and, for running it effectively, you need an effective system in place. For a CMS to perform this function well, you need to ensure that it integrates well with the most effective analytics tools like Google Analytics.
There are numerous benefits of using integrated analytics. It helps driving the most persuasive content to every page of your website thereby improving the ROI. In addition, depending on the data you generate, you can personalize the experience you offer to different users visiting your site in real-time. This may involve further integrations with content personalization engines too.
6) Support For Customization of Features
Now that you have identified nearly all the key components you should be looking for in your CMS, you must also spend a few seconds recognizing that web design and content are two most vital pillars that define the success of your website. Your CMS should empower both these pillars in a way that you face minimum hiccups while customizing either of these to meet a specific business or customer need. You must ensure that your CMS is highly flexible when it comes to customizations.
In addition, you need to keep in mind that the need or options for customizations should always flow from both ends – the user as well as the system. This implies that your CMS should offer you new plugins and keep advising you for trying out new features or templates to upgrade and enhance your website.
If you find all of the above five components in the CMS you have been considering for your website, then you are certainly at the right track. Considering the power of content in transforming the way you interact with your customers, you need to choose a powerful CMS for making the right use of your content too. A CMS, thus, essentially acts as the bedrock for your website. Choose yours wisely.
If you are looking for any further help on selecting the right CMS for your business or building any digital solutions around this to deliver better customer, or employee engagement, please write to us at: [email protected].