Insights

Top 10 CMS Platforms to Improve Digital Customer Experience

Top 10 CMS platforms

Regardless of the business you run, you cannot deny the importance of its parallel life in the digital world. It is a major reason why businesses are investing more in managing websites and connecting with customers through online channels. Do you know more than four-fifths of the businesses surveyed (81%) spend at least $50,000 on digital marketing each year?

When it comes to managing your online presence in the industry, there is one thing that can help you make a major difference: your choice of Content Management System (CMS).

Content being the heart of any business’s marketing strategy, is something which lets you put yourself in front of your audience. It lets you connect with prospective clients, and then convert them into customers. It nurtures & maintains your relationship with your existing customers.

Naturally, it becomes essential for enterprises to offer updated, engaging, and relevant content, and do it at the right time.

This is where a content management system with tools & features supporting digital customer experience management comes into play.

But it is important to note that while there are a lot of CMS platforms out there, and many have an impressive list of features, not every content management system is suited for the task at hand.

Here is a list of top 10 CMS platforms that have proven their worth in managing & improving digital customer experience.

1. Adobe Experience Manager

Need a CMS which reduces the complexity of delivering online experiences? AEM is the right choice that simplifies the management and delivery of websites content. It helps you to engage with your audience, offering them a personalized experience. It was named a Leader in Gartner’s 2015 Magic Quadrant for Web Content Management research report.

Key Features include:

  • A variety of tools to optimize shopping carts, sync product information, and generate pages from catalog data
  • Easy management of different sites across different regions and languages
  • Ability to manage and launch marketing campaigns from one central location
  • Build and manage mobile sites and responsive designs from one single platform

2. Sitecore

While this CMS empowers you to market your product within the context of current and past customer interaction, it promises a personalized and relevant customer experience for your brand.

So if you are in search of improved web traffic along with better user experience, you can refer to Sitecore. It blends content, commerce, and personalization. Hence, for those wishing to create seamless customer experiences across various channels, this is the go-to-market solution.

Key features include:

  • An intuitive interface, to add ease of managing large websites or multiple websites
  • Integrated Online Marketing Suite, to help optimize websites and content
  • AB Testing, Email Integration, Analytics and Reporting, User Profiling, and more useful features
  • Features intelligent elements and cross-browser compatibility
  • Multilingual capabilities

3. Acquia

Acquia is used by enterprises with a purpose to create powerful digital foundations. You can visualize and contextualize your vision using this one of the top CMS platforms and provide an exquisite experience in terms of content.

Be it, marketers or merchandisers, this solution is opted mainly for building complex applications quickly.

Key benefits include:

  • Optimization and enablement of your website to run faster on various platforms
  • Option to choose among isolated hosting and shared hosting
  • Complete organizational content management along with website hosting
  • Increased customer engagement along with higher employee engagement
  • Innovative analytics and personalized solutions

4. Kentico

Kentico is one of the top CMS platforms that offers a powerful suite of tools and apps that gives your business a flawless method to create, revise, or issue electronic text.

It comes with an online GUI. Publishers use it to gain easy control over the content and you will be able to build more than one media library. In fact, you can easily make a global site with multilingual content to reach new markets.

Key benefits include:

  • Publish and manage several blogs and enable the users to insert new blogs
  • Helpful for the creation of social networking groups
  • Allows online chat with the forum

5. WordPress

It is an open-source CMS platform, used by nearly one-third of the world’s websites. It is a prominent choice for personal blogs as well as for complex websites of large enterprises.

It is equipped with a ton of optional feature plugins and themes of any CMS and can be customized to suit any vision. However, maintenance can be cumbersome and security implementation is sometimes uneven.

Key benefits include:

  • You can make changes to your site anywhere
  • Simple and constant codes make it easy for Google indexing and help rank high in search engines
  • Possibility to update your site’s design and content on the go
  • Seamless integration with social networks.
  • You get the benefit of responsive web technology.
  • Adding new features and functionalities turns simpler
  • Opportunity to fortify your site’s security and make it hacking-proof

6. Alfresco

Now get a robust, scalable, easy-to-use, secure, and powerful top CMS platform.

Alfresco allows you to manage, capture, store, preserve, and deliver the content on-demand. It increases both productivity and efficiency. Plus, you can save all the company’s documents and content in one place.

Key benefits include:

  • An open-source document management system to handle any of your business-critical content.
  • A great choice for most of the small and medium enterprises.
  • You can integrate a large number of documents to make the process faster, accurate and cheaper.
  • It can be deployed on the open-source stack combination server and database.
  • Highly scalable and has the capacity to cover documents and processes.

7. Magnolia

It comes with an open suite approach that offers maximum choices for digital investments. You can use this to connect existing and future tools into an integrated platform.

Designed to provide users with the tools and features that fulfill their demand for multi-channel, multi-lingual, and multi-site digital experiences, it is an open Java platform.

Key benefits include:

  • You can launch new websites and applications without creating any new content.
  • It can handle a large number of integrations.
  • Create digital content, execute marketing strategies, and receive feedback with this software.

8. Contentful

Being an API-centric content infrastructure platform, Contentful is extremely easy to use.

You can store any kind of data including text and images. It saves software development and delivery time and lets you offer fresh experiences to your customers more often.

Key benefits include:

  • It can be used to store 100% of the content you create and distribute it to any digital platform.
  • With UI extensions and rich text editor, you can create and edit the content.
  • Powerful APIs makes it simple to use software with no complexities.

9. Sharepoint

Another effective and flexible content management system, which can take your organization beyond basic file storage, is SharePoint.

It is also referred to as a document collaboration tool and eliminates the messiness of back-and-forth emailing. Along with this, it offers easy search, retrieval, sharing, and editing of all the documents.

Key Benefits include:

  • Find all the documents for a specific project, in no time
  • Use a combination of folder hierarchy and metadata fields
  • View and restore previous versions to recover from unexpected changes
  • A powerful tool for storing, managing, and organizing business-critical documents
  • Easily customizable content management features

10. Bloomreach

If you are a retailer, banker, distributor, manufacturer, or public service agency, and want highly personalized digital experiences, this is for you.

It stimulates customer engagement and loyalty. You can expect it to boost the conversion rate and revenue. BloomReach allows you to create powerful and intuitive web page designs.

Key benefits include:

  • Collect visitor data through various channels and sources.
  • Produce personalized content with features that are quite flexible and fit your business structure.
  • Wide range of features to make content structure light and easy to integrate.
  • Keep a close check on various aspects like visitor behavior, preferences, etc.

Conclusion

These CMS platforms have come a long way. For your business, you need to look for a perfect balance between an easy-to-use interface and the complex elements for a bespoke site.

There are various things you should consider when choosing the CMS platform from the list of top CMS platforms. Filter them with your own expectations, your aims, and the purpose of the website. Simply choosing one and using it without being aware of how you will use could waste a lot of time.

Contact Net Solutions for CMS platform implementation

Ashish Dhawan

About the Author

Ashish Dhawan is working as a Business Analyst at Net Solutions. His major interest and experience lies in the healthcare domain and enterprise-related applications.

Leave a Comment