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Why Your Business Needs a Mobile eCommerce App: 6 Key Reasons

Businesses need a mobile eCommerce app

The mobile revolution is creating a new buzz in businesses and the eCommerce space is no exception to this. Mobile eCommerce app for your business is changing how online shopping is done. Thus, lead you a step ahead in the competitive retail sector to win the extra mile.

Thanks to modern technology, mobile apps are turning into an irreplaceable part of every business for reaching more audience. Mobile apps have changed the manner in which retailers can connect with their customers. There is no more dependency on bulletin boards or printing materials to promote special offers or discounts when you can do it more productively through mobile eCommerce app.

Around the world, Mobile eCommerce development is fundamentally being driven by customers using mobile gadgets to purchase goods and services. According to eMarketer estimates, retail eCommerce sales touched $2.3 trillion in 2019. And, in 2021, mobile eCommerce is expected to hit $3.5 trillion.

Growth of Mobile eCommerce Copy

Mobile eCommerce is picking up fame with time, and a few of the retailers are still unaware of its enormous power. They are still juggling with marketing strategies to create recognition and popularity of their e-stores.

So, want to know how a mobile eCommerce app is a must for your online business? Here are just a few of the many reasons to enhance the customer base and overall revenue.

Benefits of Developing a Mobile eCommerce App for your Store:

1. Direct-to-Customer Marketing Channel

Direct to customer

Today, with the help of mobile gadgets, customers are 24 x 7 associated with brands. These mobile devices have also changed the way we interact with brands, acquire information, and shop. Increasingly, customers are using mobile devices to shop and businesses must incorporate these devices into their marketing strategy. This helps to change the way of interaction between the customers and the brand.
To leverage the potential of connected customers, brands must offer a consistent and steady involvement via mobile eCommerce. Mobile commerce app not only helps customers to stay connected with the brand, but can also be used to deliver deals, offers, and coupons to the customers effectively.

2. Better Conversion Rate and Brand Recognition

Better Conversion Rate

Mobile app development for eCommerce helps in developing a strong connection with customers and engage them more with the business. Businesses can develop an informative, stylish, effective mobile app with high-tech features that customers love.

Include social media platforms into your application, and let the customers talk about your products or services. Social network helps the brands as well as customers to voluntarily share links to their favorite platform or site, ask for feedback and explain their customer experience.

This will increase the recognition of your business, and draw the attention of potential customers by increasing traffic. An easy way to get eCommerce conversions includes adding products to a shopping cart, making a purchase, or saving products to buy later. If enough of your site visitors are able to perform these things seamlessly, it’s a great thing! This, further, results in increasing your eCommerce conversion rates because the better the conversion rates, the higher is the return on investment.

3. Better Efficiency and Increased Revenues

Most Useful Push Notifications

Mobile apps are considered more manageable and user-friendly. Despite the fact that their execution is often termed costly, they are usually capable of satisfying customers’ needs and increase sales significantly. The correlation is simple: a great mobile app with the right concept and functionality brings more customers. More customers result in more orders, which means your profits are increasing.

Another tool that helps in maintaining the brand reputation and increase sales is ‘Push Notifications’. With the help of push notifications, businesses can instantly deliver information to their customers and motivate them to make immediate orders.

4. Customer Loyalty

Customer Loyality

The mobile apps play a crucial role in brands’ bonding with their customers. Gone are the days when businesses prefer roadside banners, website banners, billboards, Facebook/newspaper ads, or email marketing – to create an influence on customers. Presently, mobile eCommerce apps going to save businesses as it helps brands knowing their customers better by staying closer to them with just a ‘finger tap’.

As customers spend most of their time on mobile apps, make sure that your brand offers product details, contact information, and motivate them to buy. Here are the ways you can boost customer loyalty with a mobile eCommerce app:

  • A consistent brand value by maintaining a consistent design and layout on a mobile platform on which customers can actually depend on.
  • Offering a personalization experience to your customers like including prioritized features and relevant suggestions based on their searches and purchases.
  • Use push notifications to communicate with your customers to tell them about sales and special offers or informing the items back in stock.
  • You can assist your customers to keep coming back by performing loyalty programs like discounts, offers, bonuses, or new collection.
  • Establishing good communication support 24/7 between your brand and customers to solve their queries via live chat or chatbot.

5. Be Visible to Customers at All Time

Time Spent on iOS and Android Connected Devices

Another reason to go for mobile eCommerce app development is it increases the brand visibility of your eCommerce website. Though maximum customers spend hours on their mobile apps, it’s important for a brand to offer high-quality app experiences that users love. Leverage the smart branding tactics with UI/UX designs to create a lasting impression on customers. Also, to make your eCommerce app branding more effective, you must answer all the queries by customers.

The more the brand know about their customers, the better it will be at answering the customers’ pain points. The eCommerce app gives better visibility and chances of conversion to your products by adding custom plugins for sharing on social channels. For example, allowing customers to share their favorite product page through Instagram, WhatsApp, YouTube, or Gmail.

6. Data Collection & Analytics

Transfer Useful Customer Data Into Action

Mobile eCommerce app enables you to collect and track users’ interaction and give valuable information about customers, for example, audience persona, their buying behavior, reviews/feedback, and performance. The mobile apps are the best way to know your audience and help in analyzing the customers and their market demands as per the needs.

This may help brands to implement new things or update their products as per customers’ demand, create customized content, develop marketing campaigns and an advanced marketing strategy.

Conclusion

With above-given reasons, one can well imagine that a mobile eCommerce app is a boon for your online business as it engages more customers and connects business with the target audience. Therefore, to have a strong clientele with better revenues, building an eCommerce app is an essential step.

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Shaveta Wadhwa

About the Author

Shaveta Wadhwa is currently working as a Tech Lead in PHP at Net Solutions. She has over 8 years of experience in PHP, working on ecommerce platform like Magento, CMS like Wordpress and Drupal, and frameworks like CakePHP and CodeIgniter. She is a Magento Certified developer who loves debugging codes and finds herself always up for problem solving. She strongly believes that a developer must be skilled in unit testing too and should take full responsibility in identifying and fixing the errors and bugs in the code. In her free time , she loves to try out new recipes.

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