The mobile revolution is creating a new buzz in businesses and the eCommerce space is no exception to this. Mobile eCommerce app for your business is changing how online shopping is done. Thus, lead you a step ahead in the competitive retail sector to win the extra mile.
Thanks to modern technology, mobile apps are turning into an irreplaceable part of every business for reaching more audience. Mobile apps have changed the manner in which retailers can connect with their customers. There is no more dependency on bulletin boards or printing materials to promote special offers or discounts when you can do it more productively through mobile eCommerce app.
Around the world, Mobile eCommerce development is fundamentally being driven by customers using mobile gadgets to purchase goods and services. According to eMarketer estimates, retail eCommerce sales touched $2.3 trillion in 2019. And, in 2021, mobile eCommerce is expected to hit $3.5 trillion.
If you are an eCommerce business owner, you need to recognize and accept this fact. With everything heading in the mobile direction, your eCommerce store will never reach its full potential without a mobile app complementing it.
But, before we look at how a Mobile eCommerce App can help you 10X the potential of your e-store, let’s explore the state of this flourishing market through an infographic:
After seeing the above-listed stats and facts, one thing is clear, the mCommerce industry is flourishing and it’s high time to get an app developed for your eCommerce business. By offering many benefits, mCommerce is alluring many businesses worldwide to invest in it.
How can Mobile eCommerce Apps Add Value to Your Business?
Let’s check out in detail how a Mobile eCommerce App can add value to your business:
1. Direct-to-Customer Marketing Channel
Today, with the help of mobile gadgets, customers are 24 x 7 associated with brands. These mobile devices have also changed the way we interact with brands, acquire information, and shop. Increasingly, customers are using mobile devices to shop and businesses must incorporate these devices into their marketing strategy. This helps to change the way of interaction between the customers and the brand.
To leverage the potential of connected customers, brands must offer a consistent and steady involvement via mobile eCommerce. Mobile commerce app not only helps customers to stay connected with the brand, but can also be used to deliver deals, offers, and coupons to the customers effectively.
2. Enhanced Customer Experience
Modern-day customers demand personalized and consistent experience throughout their journey with a brand. And that isn’t possible using only a website as a channel to deal with your customers. If you want them to always come back to your brand, mobile apps can make it easy for you.
With the power of emerging technologies like Artificial Intelligence, Machine learning, AR & VR combined in a Mobile eCommerce App; you can gather valuable insights about your users, such as:
- What do your users like? At what time of day they make buying decisions?
- How long do they take before deciding what to buy?
Once you have all this data, you can provide your consumers with an optimized shopping experience to increase your sales.
2. Better Conversion Rate
There is no doubt in saying that Mobile eCommerce Apps drive higher conversion rates. And, in the end, it’s the only thing that matters because it results in revenue.
So, if you are an eCommerce business owner thinking of “Why do i need a mobile app”? For achieving better conversion rates is your answer. When customers want to buy a product, they desire a seamless purchasing process, and you can set it in the best possible way using a mobile app. There are many reasons why:
- Mobile apps have features like push notifications that help in conversions
- Mobile apps have all the information (payment and shipping) saved for easy checkouts
- Mobile apps can use device features like cameras for placing orders.
You can also integrate mobile wallets apps in your mCommerce app to make the checkout process a one-step game. These apps minimize the amount of information users need to enter while completing the checkout process.
Therefore, mCommerce is seen as an easier and more convenient option than other channels, which increases the overall profitability of the businesses.
4. Brand Recognition
Increased brand visibility is one of the best advantages of Mobile Commerce and a solid reason to go for Mobile eCommerce App development.
Because maximum customers spend hours on their mobile, it becomes easy for brands to connect with them using a mobile ecommerce platform. However, a brand needs to offer high-quality mobile app experience that users love. Because on small screens, users get irritated fast, and as per Statista, 32% of app users uninstall an app if they don’t find it easy to use, which leads to a bad UX.
Therefore, leverage the smart branding tactics with beautiful UI/UX designs to create a lasting impression on mobile customers. Also, to make your eCommerce app branding more effective, you must answer all your customers’ queries.
The more the brand knows about its customers, the better it will be at answering the pain points.
5. Better Efficiency and Increased Revenues
Mobile apps are considered more manageable and user-friendly. Despite the fact that their execution is often termed costly, they are usually capable of satisfying customers’ needs and increase sales significantly. The correlation is simple: a great mobile app with the right concept and functionality brings more customers. More customers result in more orders, which means your profits are increasing.
Another tool that helps in maintaining the brand reputation and increase sales is ‘Push Notifications’. With the help of push notifications, businesses can instantly deliver information to their customers and motivate them to make immediate orders.
6. Customer Loyalty
The mobile apps play a crucial role in brands’ bonding with their customers. Gone are the days when businesses prefer roadside banners, website banners, billboards, Facebook/newspaper ads, or email marketing – to create an influence on customers. Presently, mobile eCommerce apps going to save businesses as it helps brands knowing their customers better by staying closer to them with just a ‘finger tap’.
As customers spend most of their time on mobile apps, make sure that your brand offers product details, contact information, and motivate them to buy. Here are the ways you can boost customer loyalty with a mobile eCommerce app:
- A consistent brand value by maintaining a consistent design and layout on a mobile platform on which customers can actually depend on.
- Offering a personalization experience to your customers like including prioritized features and relevant suggestions based on their searches and purchases.
- Use push notifications to communicate with your customers to tell them about sales and special offers or informing the items back in stock.
- You can assist your customers to keep coming back by performing loyalty programs like discounts, offers, bonuses, or new collection.
- Establishing good communication support 24/7 between your brand and customers to solve their queries via live chat or chatbot.
In the end, what customers like is something that eases their tasks and saves time. And suppose your target audience is Millennials or Gen Z. In that case, you will have to count every moment while making your marketing strategy because of their shorter attention span (12 seconds for millennials and just 8 seconds for gen Zers).
Also, as per a report by Google, a mobile website’s bounce rate gets worse with every second it takes to load a page. The same report also says that a mobile landing page takes at least 22 seconds to load fully, and 53% of users move away and abandon the cart if a page on mobile takes more than 3 seconds to load. Now that’s a big problem.
And the only solution is a Mobile eCommerce App. Mobile apps load 1.5 times faster than eCommerce websites. Also, data retrieval in mobile apps happens in a blink of an eye, which delights the customers by providing them a seamless shopping experience and saves time.
Now while the reasons mentioned above make it clear that the future of eCommerce is mobile eCommerce apps – the next bunch of questions that need to be answered, include:
- Is it enough for eCommerce stores to just have a mobile app?
- What features does an mCommerce app need to drive sales?
- How to create eCommerce mobile apps that users consider useful?
- How will the mCommerce landscape change in the upcoming years?
- How to make an app for your business that delivers results?
Top eCommerce Mobile App Trends for Next 5 Years
Based on the eCommerce challenges that businesses face these days, following are the some essential features that you must add in it to tackle these challenges and drive conversions and ultimately revenues.
1. Voice Shopping
According to VentureBeat, the voice shopping apps industry is expected to grow from $2 Billion in 2018 to $40 Billion by 2022. With such prolific growth, voice in Mobile eCommerce Apps is expected to be one of the top eCommerce trends and for all the right reasons.
Here are three benefits that voice technology will provide to mCommerce:
- Speed: The feature will provide quicker results as searching with voice is 3.7X faster than typing.
- Convenience: As compared to text searches, voice searches are much more convenient for customers as they just have to speak their query rather than typing it.
- Adaptability: As per ComScore, 50% of all searches will be voice by the end of the year 2020. This shows how fast people are adapting to this new norm.
Now the question arises, how can businesses use voice technology in their mCommerce apps? The use of voice will not be limited to search anymore in the coming years. For better results, eCommerce business owners should optimize their mCommerce apps to let users do several other things using voice technology, like:
- Making a purchase
- Tracking a package
- Contacting support
- Adding items to the cart
- Making payments
Thus, as an eCommerce store owner, if you want to provide your customers with a seamless shopping experience, consider making voice search an important point in the list of your must-have eCommerce mobile app development features to drive profitability for your business.
2. Social Commerce
Social commerce is not just a buzzword anymore. With apps like Instagram already allowing users to checkout without even leaving the app, this feature will make mCommerce even bigger and pleasing for customers in the years to come.
Here are some stats of U.S internet users to prove it:
- 43% search products for purchasing using social media
- 37% say they bought something from social media
- 56% say they are searching on Facebook for holiday shopping ideas
- 55% say they bought after discovering a product on social media.
Thus, to make your eCommerce business a competitive one in the years to come, it is important to power it using social media. It can help you reach a wider audience, increase customer engagement rate, promote your brand, and generate higher ROI.
Since this trend is new (and is also catching fire) you can utilize it well to create mobile commerce apps effectively.
3. OmniChannel Experience
With increasing competition in the eCommerce industry, brands are now selling their products on multiple channels like websites, mobile apps, mobile websites, or physical stores.
But, as an eCommerce store owner, it is your responsibility to provide your customers with a seamless experience across all your channels. For example, if a customer is browsing your mobile eCommerce app and adds an item in the cart to shop later, these items should not be deleted when he opens up the e-store website.
You must make sure that all your channels are in sync with each other. As per reports, around 60% of customers start shopping on one device and checkout on a different device. Also, about 80% of customers consult their phones before making a purchase in-store.
Now let’s understand how you can make an omnichannel strategy using a mCommerce app.
Suppose a customer searched for a product on your mCommerce app today and a day after he/she reaches your store. So, the best way to provide an omnichannel experience is to target the customer using a push notification related to his/her search. You can give them a discount on that product or simply define your product’s USPs in a short and crisp format.
Remember, a fantastic customer experience is consistent across all touchpoints – be it offline or online.
4. Mobile Chatbots
Mobile chatbots are not a new trend. Some of the best eCommerce mobile apps have been using this feature for years. But, in the coming time, their use in mCommerce apps is supposed to increase for performing various functions.
These AI-powered tools can provide your mCommerce apps various benefits like:
- Improved CX by offering smart personalization while communicating with the users
- Better analysis of likes, dislikes, and preferences of customers to improve recommendations
- Higher customer engagement of mCommerce apps by communicating with various clients at one time
- Offering 24/7 support for resolving queries and complaints
- Saving time and cost of hiring a human customer support executive
5. Multiple Payment Options
According to Statista, the mobile payment industry is growing at a rate of 62% every year. So, if you are thinking of developing a mCommerce app for your e-store, don’t forget to add multiple mobile wallets or payment gateways in your app.
These days, customers are widely using mobile wallets like Apple pay, Android pay or Google pay, Venmo, Paypal to make purchases. Moreover, these are safe and quick to do the needful in just a few taps.
We all know how annoying it is when you have to re-enter your card details over and over again to complete a purchase. This is where you can lose a customer forever.
So, to make sure you always win your customers at this step, consider integrating as many payment methods possible in your app. Also, wearables can be used to complete mobile wallet payments adding more convenience to your customer’s journey.
More the convenience more will be the conversions.
Now that we have set the context for what eCommerce mobile app features are required to make an impact on your customers – let’s see how to build ecommerce mobile apps to get the benefits they offer.
How to Develop Mobile Apps for eCommerce?
From idea to deployment, there is a lot that you need to take care of while building a mobile commerce platform. For finding an answer to “How to build an ecommerce app effectively”, you have to consider so many things right from its ease of navigation to accessibility and technology stack.
All this isn’t possible if you don’t follow a proper procedure. So let’s walk you through the ideal process of developing a mobile app for eCommerce:
Step 1: Know Your Market and User
Poor research and less understanding of the market is one of the prominent reasons why mobile apps fail. So, make no mistake and research your market thoroughly before you think about developing your eCommerce app.
To know your market and the need of your users, you must find an answer to the following questions:
- Who is your target audience?
- What is their age group?
- What do they like and dislike the most?
- What products are they using as of now?
All this data will help you create your app as relatable as possible for the people who will use it. For example, if you are an offline store owner, you customers might like a seamless experience throughout all your touch points – online and offline. On the other hand, if you own an eCommerce business (online only), you might want to focus more on marketing your service on app marketplaces in order to expand it.
So, find out your goals, know what your market, user demands, and move forward.
Step 2: Decide Your Business Model
If you are planning to develop an eCommerce app, you need to know your business model. Creating a viable business model before jumping into developing an app would better help you know your value proposition, customer segment, and revenue streams.
Generally, mCommerce mobile apps have one out of the following two types of business models:
Business to Consumer (B2C): This approach is the most common one when setting up an eCommerce business online. Anything you buy in an eCommerce store online is a part of a B2C transaction, and its examples include Wal-Mart, Wish, and Gap.
Business to Business (B2B): Using this business model, an eCommerce business sells its products or services to another company online. Sometimes the buyer may be the end-user. However, oftentimes buyer resells the purchased item to consumers. Its examples include enterprise eCommerce platforms like Boeing.
While you select a suitable business model for your eCommerce mobile app, spend time knowing about the market, and be honest about what value you can bring for your users. It is always advisable to make a business model canvas for better understanding:
Step 3: Decide Your Tech Stack
Now that you are done with researching your market and knowing your app’s business model. It’s time to decide what technologies you will use to develop an eCommerce app. Remember, your decision in this step will directly impact your eCommerce mobile app development cost.
For example, if you want a better reach and less time to market, go for cross-platform app development. It will also help you if you are on a low budget as you will be developing one app for both the platforms – Android and iOS.
Or, if you prefer sustainability or performance over eCommerce mobile app cost, go for native app development, always.
Also, find out which device is most popular among your target audience and in the geographical area you are going to launch your app in and decide accordingly.
Step 4: Find a Suitable eCommerce App Development Company
When finding an eCommerce app development company for your project, always ensure that the company holds expertise in delivering outstanding digital customer experiences.
Check their portfolio, talk to their clients, inquire about their development process, and find how proficient they are in integrating emerging technologies required in an mCommerce app today. Double-check everything and then decide your development partners. Also, once your app is developed, don’t forget to invest in ecommerce mobile app testing to make sure your app is bug-free and works seamlessly.
Now that you know all about mobile eCommerce apps, it’s time to kickstart your venture.
With above-given reasons, one can well imagine that a Mobile eCommerce App is a boon for your online business as it engages more customers and connects your business with the target audience. Therefore, to have a strong clientele with higher revenues, building an eCommerce mobile app following the given process will be your first giant step towards popularity and conversions.
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