• The State of B2B eCommerce in 2018: Infographic

    b2b ecommerce trends

    The growth of B2B eCommerce has been phenomenal in the recent years and is soon catching up with the B2C eCommerce. This has been proved by the reports being published in recent years, showing how B2B eCommerce has acquired the bigger slice of the global retail sales pie.

    With B2C eCommerce sales growing exponentially, the B2B industry has also followed suit. Not only is the B2B market gradually increasing its online presence, but it is also doing so by mirroring the B2C eCommerce strategies.

    the state of b2b ecommerce in 2018

    Both B2B and B2C industries are shifting from offline to online because eCommerce has evolved into the buying method of choice for the customers.

    This rapid shifting of commerce from offline to online is validated by the significant investments from B2C giants, such as eBay and Amazon, made in the B2B space.

    The growth of B2B eCommerce makes complete sense because B2B buyers are essentially B2C buyers who expect seamless, high-quality online purchasing experiences. They look for a simple and elegant experience, similar to their B2C shopping experience when shopping as a B2B buyer.

    Therefore, instead of spending time and energy on picking up the phone to call a vendor for making queries regarding pricing or engage directly with sales, marketing, and customer service representatives, B2B buyers prefer the option of self-serving online by researching, finding, buying, and managing their accounts through a single web-based platform.

    This, however, can only be achieved through an eCommerce solution that has robust features, is intuitive, possesses integration capabilities for pulling the back-end and is easy to use. There are several eCommerce solutions, such as Magento, Demandware, etc., providing these features for a better customer experience.

    Therefore, in order to be successful as a B2B eCommerce seller, one needs to first select the right B2B eCommerce solution and then invest in building their website using that solution.

    Rohit Dogra

    About the Author

    Rohit Dogra leads Marketing at Net Solutions. He is an evangelist for Inbound Marketing and has a rich experience (close to a decade) in various roles which includes Marketing, Presales, Sales and Business Development. He is passionate about sharing his knowledge and experiences while consulting his clients on developing web and mobile based solutions for their business. He also loves to spend a lot of time with fellow colleagues, share his experiences with them as well as learn from their experiences in life. When he is not working, he loves to spend time with his son, cycle around the city and going for long walks. You can reach him via Twitter, his twitter handle is @rohitdogra

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