Personalization is at the heart of a comprehensive customer experience. Businesses of all sizes and scales have started to increasingly focus on offering a personalized experience to their customers with dynamic content, product recommendations, and targeted offers based on their previous actions. The interesting part of personalization is the opportunity it offers to reach out to the users across several touch points throughout the customer journey. The many intersections include the homepage, product display page, cart and checkout, email marketing, and even offline initiatives. Moreover, as depicted in one of the infographics below, many buyers expect a personalized customer experience too, which makes it an inevitable part of any business’s digital strategy.
Here’s a detailed representation of the various factors that explore why personalization matters.
In today’s digital era, it’s more than important to understand meet the changing consumer’s demands. Every buyer is on their specific journey and demands an exclusive approach and attention. Hence, while adopting the personalized experience strategy, it is essential for businesses to experiment with multiple tactics continuously. Fortunately, scores of technologies ease the task of mapping and processing data that help organizations frequently test and control their personalization strategy.
Some of the most prominent players such as Amazon, Starbucks, and Spotify, have set the stage with very innovative personalized customer experience examples. When done right, personalized content can build a strong and loyal customer base and secure long relationships apart from revenue growth. Many businesses are yet to fully commit themselves and realize the importance of addressing their customers individually. And with the above stats only fortifying the fact that personalization will hugely drive success for businesses, it’s time to get rolling.