A Digital Experience Platform (DXP) is a one-stop solution that acts as a hub of core digital technologies that work coherently as a unified platform to create engaging customer digital experiences. Thereby, ensuring that there are multitudinous benefits of a Digital Experience Platform.
DXPs help engage customers through well-thought-out, personalized digital experiences while offering an opportunity for businesses to enhance their performance. We have written in detail about DXPs previously.
Marketers can benefit immensely by deploying a DXP in contrast to the traditional horizontal platforms or CMSs, delivering a richer, connected, real-time, and more personalized customer experiences across multiple touchpoints.
Let’s dive deeper to look into the benefits of digital experience platforms that lead to improving a marketer’s game.
7 Key Marketing Benefits of Digital Experience Platforms
1. Touchpoint Optimization for Rich End-User Experience
With time, reaching out to potential customers has become easier and convenient for businesses. Be it be mobile devices, emails, chatbots, websites, social media, or even face-to-face interactions; DXPs save the day.
With a digital experience platform, customization across every touchpoint becomes easily achievable. DXPs deploy the power of trend analysis and analytics to study customer behavior at every critical touchpoint. This further helps in construing the customer expectations in the truest manner.
Once a user behavior looks predictable, efforts are made towards eliminating the customer frustrations. This can be done by delivering consistent, logical, and feel-right content to the customer at every interaction point.
2. DXP Makes for a Profitable Investment Altogether
Earlier the businesses deployed different digital software products for different operations. For instance, portals helped in content aggregation, analytics helped in tracking, CMS platforms were used for content management, and campaign management for overseeing various marketing campaigns.
Not only was it tricky to manage each and every platform separately, but it was not that budget-friendly too. With the introduction of digital experience platforms, a one-stop solution got introduced.
DXP smoothly merges all the technologies into a single platform that is easy to manage throughout. You can say that it offers an integrated approach that paves the way towards building responsive applications. And, of course, when enterprises invest in this one-platform-for-all solution, expenses take a downturn too.
3. AI Integration Helps Reduce Time-to-Market
In the present scenario, getting a deeper insight into the customer’s mindset and related data is indispensable. To be specific, accessing customers’ contact information, preferences, social media interactions, browsing time, purchase history, or even communication data – to draw actionable insights adds value to the business.
Artificial Intelligence, when embedded into DXPs, makes the job easy. To be specific, AI can help locate critical information that is concealed within the large chunks of customer-related data. This further enables in accessing information effortlessly that too whenever required.
So we can say that a digital experience platform offers the opportunity to work on consistent, accurate, and updated information on the go. When every piece of critical information is readily available, DevOps comes forward to improve the time to market through iterative delivery.
4. Business Productivity Gets a Significant Push
Getting repeated customers is the ultimate motive of any business. And, to achieve the said motive it becomes essential to jump over to accommodating a DXP digital experience platform. It acts as a magnet that attracts the elements of content and commerce to offer a desirable customer experience.
To top it all, DXP proves to be a flexible system that integrates with existing business platforms through APIs (Application Programming Interfaces). The best part comes here; you can introduce new services to the platform that leads to innovation down the lane.
What does this mean for your business? The answer is simple: Increase in sales that give a push to business productivity on the whole. In the end, you would be surprised to know how a single change of plan can become a perfect reason to rejoice. The only catch being, your team has the technical skills to implement a full DXP setup.
5. 360 Degree View of Customer Data & Activities
Digital experience platforms do the needful by offering a dashboard-like view to the business owners. The integrated dashboard automatically represents data regarding customer data & their corresponding activities recorded on the digital interface. Isn’t this what a business wants?
All the gathered stats and facts further aid in driving major business decisions that have low failure probability. It in itself shows how a DXP solution is a must-have in this highly competitive business space.
But, to your surprise that isn’t all! This single-interface acts as a hub of user-related data and can help predict future trends and provide accurate recommendations. Thus, a 360-degree view of the customers is one of the most actionable benefits of DXPs that, in turn, leads to better customer engagement, ensuring higher retention, and increased customer loyalty.
6. Digital Transformation is no More a Far-Sighted Dream
Being labeled as a digitally proficient business is the need of the hour. Digital experience platforms offer the availability of latest technologies, modular components, touchpoint information, and decision tools to trigger the digital transformation wave.
Coming to the technicality, digital transformation means to manage the front-end user experience and back-end systems. With the help of digital experience platforms, both the front-end and back-ends work cohesively to act as a single unit. And, this single-unit then works to gather customer insights to offer a customized overall experience.
DXPs’ flexible architecture also plays a significant role in driving transformation by embracing microservices, a modern architectural style. The microservices architecture aids in the continuous plus successful deployment of large-sized & complex applications, thus giving an opportunity to evolve through technology integrations.
7. Increased Focus on Eliminating Customer Pain-Points
From the time a user enters your digital platform/s to their conversion into a loyal customer, it is a journey. When it comes to framing an unbeatable marketing strategy, tracking the customer interactions at every stage becomes standard practice.
When you have a DXP platform in place, an enterprise gains control over analyzing all the channels that a customer uses to interact with the brand. From a marketing perspective, this helps in eliminating the potential pain points of the customers as measurable data becomes available.
This comprehensive customer data will help in figuring out the user-related problems related to digital platform interactions along with framing a fool-proof customer journey mapping. In the end, you can expect to add customers to your business journey that will stick to you in the times to come.
Digital Experience Platforms integrates customer data, user experience, and business-oriented data into one place. The above-listed marketing benefits of digital experience platforms are enough to help you understand how a simple integration can change the face of your business entirely.
So, what is the wait for? It is time to break the silos and embrace a DXP for your business, an all in one platform for integrated marketing management.
To begin with, all you require is the zeal to step forward towards the change and some expert help that guides you on how to go about with the successful implementation of a DXP for your business.