An eCommerce platform is a foundation software that offers a medium to buy and sell products online. Choosing an eCommerce platform is the first step towards kick-starting your online business. There are many eCommerce platforms to choose from, but if you are looking for a flexible eCommerce platform that offers you control over the look and functionality of your online store, Magento is the right choice for you.
Adobe Analytics data shows that in March, overall eCommerce in the U.S. was up 25%, and at an aggregate level, we have seen site traffic for Magento Commerce merchants globally increase by an average of 30% during that same period.
Also, according to the 2020 Gartner Magic Quadrant for digital commerce, Adobe (Magento) is positioned as an industry leader.
What is Magento?
Magento, developed by Varien Inc., a US private company — is an open-source digital commerce platform written in PHP. The software solution was first publicly released on March 31, 2008, and was later acquired by Adobe for $1.65 billion in 2018.
A CMS (Content Management System) platform is a “build it yourself” solution where you get the leverage to customize the platform’s look and functionality to offer a unique customer experience. Magento is hosted on-premise or through cloud hosting services such as AWS, Azure, or Google Cloud.
On average, merchants using Magento grow 3X faster than those on competitive platforms. They also realize a 50 percent reduction in Total Cost of Ownership. Magento
The code is made available universally, which the developers can modify to suit the business needs. Magento uses PHP frameworks such as Symphony and Laminas to provide code libraries for commonly used functions.
One of the best things about Magento is its extensive product management. Magento holds the capability to maintain over one million products, helping you expand your catalog with ease as the business grows.
To set up and maintain a Magento eCommerce store, you need to hire skilled developers to help you through the process. This means that you will have to spend more, but it will help introduce the required level of customizations while offering access to many out-of-the-box features.
According to Litextension, Magento is one of the top three migrated-to platforms of 2020.
What is Magento 2?
Magento 2 is the latest operating version of Magento in the market, launched on November 17, 2015. Adobe ended support for its predecessor, i.e., Magento 1 on June 30, 2020. All the platforms operating on Magento 1 were suggested to migrate to Magento 2 that offers newer technologies and advanced functionalities to experiment with.
Magento 2 was introduced to fix the bugs and the gaps in the performance of Magento 1. The new version runs 25% faster and smoother than Magento 1.
The migration from Magento 1 to Magento 2 is a step-by-step process that the brands need to follow to enjoy the benefits that the latest version brings in. Brands such as Land Rover, Pino’s, Tile Giant have already made the shift to avoid the vulnerabilities of the Magento 1.
According to BuiltWith, 165,530 websites are Magento 2 customers. BuiltWith
Some of the noteworthy benefits of shifting to Magento 2 include:
Magento: Service Levels
There are two service levels offered by Magento, including:
1. Magento Open Source
It is a self-hosted eCommerce platform that offers basic and essential features for free. Magento Open Source solution suits small businesses with basic needs and large-scale eCommerce businesses looking forward to creating a prototype for testing innovative ideas.
2. Magento Commerce
On the other hand, Magento Commerce is an enterprise-level eCommerce platform that offers advanced features and functionalities. It is considered an all-in-one PaaS cloud solution that enables customizations and third-party integrations.
The solution is suitable for B2B and B2C eCommerce businesses and supports selling across geographies while supporting multiple currencies. The latest version of Magento Commerce, i.e., Magento Commerce 2.4.2 got recently released.
For a comprehensive comparison between the two, refer to this comparison guide by Magento.
As an add-on, there is another service level introduced by Adobe in 2019, called the “Adobe Commerce Cloud.”
What is Adobe Commerce Cloud?
Adobe Commerce Cloud is a fully-managed cloud service model that is part of Magento. It offers the best digital commerce capabilities and Adobe tools integration (Analytics Cloud, Marketing Cloud, and Advertising Cloud).
Adobe will take care of the operational part of the eCommerce platform in this new service model — the business owners can focus on their core business entirely.
The best part about Adobe Commerce Cloud is the Amazon integration ability. The business will be able to cherry-pick the products they want to be displayed on the Amazon platform along with customized pricing.
What are the Top Magento Features?
Magento is popular for its diverse features and the ability to embed these features along with customizations.
Here’s a list of general features offered by Magento:
|1. Search Engine Optimization||
|2. Catalog Management||
|3. Secure and Seamless Checkouts||
|4. Order Management||
|5. International Support||
|6. Customer Service||
|7. Analytics and Reporting||
|8. Mobile Commerce||
|9. Marketing and Promotion||
|10. Site Management||
And, here’s a list of exclusive (out-of-the-box) features that Magento supports:
|1. Customer Segmentation||
|2. Private Sales||
|3. Security Scan Tool (free service for both Magento Open Source and Magento Commerce)||
|4. Reward Points||
|5. Return Management Authorization||
|6. Customer Attribute Management||
|7. Order Archiving||
|8. PA-DSS Certification||
|9. Store Fulfillment||
|10. AI-Powered (Adobe Sensei) Product Recommendation||
Benefits of Choosing Magento
Magento is a perfect choice for digital commerce businesses looking forward to introducing out-of-the-box customizations and having access to a Magento solution and technology partner.
The noteworthy Magento benefits include:
1. Abundant Customizations Through Magento Marketplace
Magento offers a diverse collection of features and customizations to its Magento Commerce customers. The demand to expand and scale your Magento store for different features increases with growing business.
For instance, Magento Marketplace supports numerous extensions (some are free) for the store owners. You can simply buy and install the needed extension from the Magento Marketplace.
2. Customer Support
For Magento open source, you have access to the Magento community that supports developers from across the globe. On the other hand, Magento Commerce supports customer service. You can raise tickets, call, or even email your queries. Magento customer support offers quick and meaningful responses.
3. Headless Commerce Capability
Headless commerce is the separation of the backend and the frontend layers of the eCommerce platform. This implies that changing the application's front-end does not affect the backend, thus making it easy to introduce customizations.
Magento offers headless commerce support in the form of:
- Decoupled storefront in PWA studio
- Robust REST and GraphQL APIs to build custom touchpoints
- Store integrations with Adobe Experience Manager
4. Better Security
Magento provides two-factor authentication (2FA) for improving the security of the Magento Admin portals across devices. However, the 2FA support is only available for Magento admin control and not for customer accounts.
The multiple authenticators supported by Magento include:
- Google Authenticator
- U2F Keys
5. Customer Journey Enhancements
Magento supports SEO functionalities for easy findability and discoverability of your website. It also helps customers to calculate shipping and taxes automatically before making the purchase. Also, it allows them to integrate multiple payment methods into the same user account.
The Magento admins can send newsletters and promotions within a single click to the new, old, and present customers and, in turn, helps manage the flow through the sales funnel.
However, it is essential to understand the downsides of Magento too. Here is a comparison table that gives you an overview of the pros and cons of Magento alike.
|Magento: Pros||Magento: Cons|
|1. Offers a high level of customizations, and code is available for free for the Magento Open Source version||Steep learning curve involved. You need to hire developers for the customizations, thus adding on to the money spent|
|2. Extensive capabilities with general and out-of-the-box features||Limited functionalities if you go for the Magento Open Source solution|
|3. Suitable for all business sizes.
||Development time and costs can increase with increasing business requirements|
|4. Fast page loading speed||Migration from Magento 1 to Magento 2 requires efforts and external support for a successful migration|
Magento vs Other eCommerce Platforms
The global retail eCommerce sales are projected to grow by about 85% from USD 3.53 trillion in 2019 to as high as USD 6.54 trillion in 2022.
Apart from Magento, there are other eCommerce platforms in the market, such as Shopify, BigCommerce, WooCommerce, PrestaShop, and Wix.
Here’s a comparison table to help you narrow down your choices to an extent:
|eCommerce Platform||Noteworthy Parameters|
|1. Magento Commerce
G2 Rating — 3.9/5
Captera Rating — 4.3/5
G2 rating — 4.2/5
Capterra Rating — 4.5/5
G2 Rating — 4.2/5
Capterra Rating — 4.3/5
G2 Rating — 4.⅘
Capterra Rating — 4.5/5
G2 Rating — 4.⅗
Capterra Rating — 4.2/5
To get an insight into the 12 factors that you should consider before choosing an eCommerce platform, click here.
How to Hire a Magento Developer?
Here are some key factors to consider before hiring a Magento Developer:
- Analyze your Requirements
- Learn about Magento Certifications
- Analyze the Solution Partner Company’s Portfolio
- Evaluate the Developer Experience
- Read through online ratings and reviews
- Interview Developers for their Technical Expertise
- Understand their level of understanding around Magento 2
- Understand the level of the post-development support
Magento: Frequently Asked Questions
Here are some most commonly asked questions revolving around Magento:
1. What is the Magento Community?
Magento Community is a platform that supports a vast community of Magento developers, contributors, and tech experts to share ideas and resources for learning tips and tricks to design Magento stores.
2. What is the Total Cost of Ownership of a Magento Store?
The cost of building and maintaining a Magento store depends on your business size and its specific needs. If you go for Magento Open-source, you can get access to the code for free. However, you will have to pay for the developer man hours and hosting, such as renting servers from Amazon Web Services.
Magento Cost of Open Source = Development Team + Cloud hosting
The costs will rise when you choose Magento Commerce as your go-to option. The total cost of ownership will depend heavily on the store size, order volume, and annual revenues. These costs range somewhere between $22,000/year to $125,000/year.
Cost of Magento Commerce = Licensing Cost + Infrastructure Cost + Cloud Hosting + Development Team
Here’s Magento pricing breakdown
3. How does Magento help with PCI Compliance?
Magento is PCI-compliant Level 1 Solution Provider that provides complete security towards credit card payments. The Magento solution partner ensures that the payment system of your store is secure and built in accordance with the PCI standards.
Thus, when applying for PCI compliance for your store, it becomes easy to acquire a PCI-DSS certification.
4. Who are Magento Partners?
There are two types of Magento partners, including:
- a. Solution Partners Solution partners are development agencies that provide assistance with setting up a Magento digital commerce platform for businesses opting for Magento Commerce. These agencies specifically help set up, maintain, and upgrade the Magento store and introduce customizations in context with the business requirements.
Net Solutions is a Magento solution partner that helps eCommerce businesses set up, maintain, and upgrade their Magento stores. We are a Magento development company that supports a team of Magento 1 and Magento 2, PCI-certified developers, to offer your customers the best eCommerce customer experience.
- b. Technology Partners On the other hand, technology partners help enhance the Magento store with services such as marketing automation, inventory management, order fulfillment, website performance, hosting, etc. You can find the right technology partner by accessing Magento's official website.
5. Does Magento Provide Omnichannel Support?
- Buy-online-Pick-up-in-Store (BOPIS)
- Centralized global inventory, intelligently sourcing items for fulfillment
- Omnichannel extensibility with API integration and Magento Marketplace
- OMS Integrations
- Better fulfillment options that allow stores, partners, and suppliers to turn their offline stores into mini distribution centers
6. What are the Top Brands Using Magento 2?
The top brands using Magento 2 include — Land Rover, Helly Hansen, Graze, Fred Perry, Paul Smith, BrewShop, and more.
Magento is an eCommerce platform to help small, medium, and large-scale eCommerce businesses set up and maintain their online stores. Magento is the best choice for businesses looking forward to customizing their stores and getting ahead of the curve.
With everything going online, Magento is a decent platform to start your eCommerce journey with. In this write-up, we tried to cover everything about Magento — the best eCommerce platform.