How Net Solutions helped a Conversion Optimisation company build
A Conversion Rate Optimization Product that Improves Lead Generation
Client
Conversion Optimisation company
Industry
eCommerce
Technologies
jQuery
HTML
Django
Python
PostgreSQL
A company headquartered in London, their motto is to enable businesses to communicate with more potential customers than ever before in order to engage visitors, increase the conversion rate, and lead to sales calls.
With the help of an instant callback widget, the platform offers an instant callback to prospects who are on the website and ready to make a purchase. The technology sends the calls to available agents and connects them within 27 seconds by removing all global communication barriers and allowing visitors from all over the world to call for free and resolve the issue.
The user can simply schedule the date or time as per their availability so that they never lose interest.
The platform was unable to meet the current demand of customers because of issues like:
Net Solutions suggested building this application from scratch, using Django framework and Python programming language, that works with PostgreSQL database back-end. This was done to achieve aggressive timelines laid by the client. Also, the app was developed with Django admin to adhere to the timelines.
To reduce widget load time, Net Solutions implemented the caching mechanism for rendering widget data in sync with the client's website. It eliminated the need to hit database on runtime and have pre-stored information that is readily available to be served. The discrete background services were created with the help of the Redis server to update Redis Caching and email processing.
The architecture was designed to handle large concurrent users, and tested up to 1800 concurrent users.
We built web pages for web applications with the help of front-end technology. It implements the structure, design, behavior, and animation of everything you see on the screen when you open any website, web application, or mobile app. The core technologies that Net Solutions used were:
We delivered a Multi-Tenancy via Multi-schema database to handle network bottlenecking for better widget rendering response time and call handling. This further helps organization in engaging their website visitors to increase sales conversions.
Net Solutions helped them improve the conversion rate by providing the solution with fast widget rendering without impacting the performance. The platform tracks the visitors and provides detail analytics to the organizations to help them in understanding the total number of visitors using desktop browser/ tablets, call success and failure rate, etc.
The platform helped the cleint's customers to analyze the number of visitors visiting the business user website, and what device and browser are being used to visit the website. This helped in managing the investment done on marketing.
Students affiliated to a university or a school can use 'take test' and 'quiz' to answer tests and quizzes. If they don't complete a test or quiz in one go, they can visit the website again to complete the test or quiz. This one unique enhancement increased the user engagement.
Amazon Web Services (AWS) Redis caching mechanism was used to pace up the widget rendering speed without impacting business user's website load time.
Introduction of e-Certifications for completing a course or achieving a set target by the course instructor. These certificates were highly customizable while creating a course. Introduction of this feature had a great impact on the students subscribing for the platform.
We respect your privacy.
