Restructuring the Platform
With the new tech stack in place, Net Solutions began the biggest overhaul of the site to date—a complete restructuring of the platform.
One major issue that the restructuring solved was something the team dubbed the “multiple profile” issue. Due to the way the system was originally built, users who played multiple roles ended up with separate profiles for each service they offered. For example, a coach who also served as an emcee would need two different profiles.
The solution? The team used a feature called “stacked profiles,” where a single profile could be expanded so users could list and describe multiple areas of expertise.
Next, the Net Solutions team interviewed users to identify other areas of improvement. Voice of the Customer (VOC) feedback offered an array of insights, from the fact that users thought the site looked dated to suggestions for workflow improvements. This helped the team identify and prioritize areas for improvement, helping Pageant Planet become the number one resource in the pageant industry.