A major Dubai bank was using printed pamphlets to communicate deals and promotions. Customers would not carry those or remember offers and would miss promotions in areas they were visiting. Net Solutions built a location-aware deals app for iOS and Android that delivered relevant offers in real time based on where customers were.
Printed marketing material was failing to connect customers with available deals at the moment and location where they could act on them.
Customers did not carry or retain printed pamphlets, making them a largely passive and forgettable marketing format. The bank was spending on promotions that most customers never used.
There was no mechanism to alert customers to nearby deals as they moved through the city. Relevant offers existed but customers had no way of knowing they were within range.
iOS and Android handle location notification and proximity features differently, requiring distinct technical implementations for each platform. A single-architecture solution was not viable.
Delivering all available deals to every customer would create noise rather than value. User preference categorization was needed to make the app genuinely useful rather than just comprehensive.
Net Solutions built a coupon-based app with a location service sending device coordinates to a SQL Server backend. The server calculated the distance between users and available deals and returned proximity-ranked results in real time. Custom solutions were built for iOS and Android notification delivery to handle the platforms’ different proximity models.
Net Solutions delivered a cross-platform deals app with real-time location-based offer delivery.
Customers received push notifications about available deals as they entered the vicinity of participating merchants. Offers found customers at the moment they were most likely to act.
A SQL Server backend calculated the distance between each user’s coordinates and available deal locations in real time. Results were returned ranked by proximity, showing the most accessible offers first.
Custom location notification approaches were built for both iOS and Android to account for their different proximity models. Both platform implementations delivered consistent, reliable real-time notifications.
Customers could categorize their deal preferences to filter offers by interest. The app delivered relevance rather than volume, making each notification meaningful.
Customers could also initiate manual searches to discover nearby deals on demand. Both passive notification and active discovery were supported within the same product.
The bank gave their customers a significantly more effective way to discover and act on promotional offers.
An active, real-time digital channel replaced a passive, easily forgotten print medium. The bank’s promotional investment became significantly more effective per customer interaction.
Customers received timely, relevant notifications aligned to their location and preferences. Engagement with promotions increased as offers became contextually appropriate rather than generically distributed.
The bank gained a location-driven customer engagement mechanism that extended the reach and commercial effectiveness of their promotions. A new digital touchpoint was added to the customer relationship.
Net Solutions solved the iOS location notification challenge that made this product viable and built a backend that scaled across a large deals database. The result was a customer engagement tool that worked where and when it mattered.
If your most valuable offers are still reaching customers through static, offline channels, you’re leaving engagement and loyalty on the table every day. Net Solutions builds location-aware, real-time mobile engagement platforms that put the right offer in front of the right customer at exactly the right moment. If you’re ready to modernize how your brand communicates value to its customers, reach out today.
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