With the advent of the digital era, businesses are turning digital and making the lives of people easier, faster, and hassle-free. Nowadays people barely have any time for their daily routines and always look for instant solutions at their doorstep at reasonable prices.
This is where the beauty of on-demand mobile apps comes into play. With just a simple tap on your phone, you can get everything you need like – taxi, movie tickets, food, hotel booking and what not. This is the reason why every business is now heading towards mobile app development.
Are you planning to invest in on-demand food ordering app development? But are you not sure whether it’s worth spending? Here are some statistics to help you have a clear look:
- In 2015, the total revenue produced through the mobile app for restaurant business reached $160 million.
- Income in the online food delivery business adds up to $7,092 million in 2019. The market’s largest segment is Restaurant-to-Consumer Delivery with a market volume of $5,825 million.
- According to Statista, in 2023, the revenue of the eServices online food delivery segment Restaurant-to-Consumer delivery is expected to be $22,898.2 million.
Before developing an on-demand food ordering app, you need to know its essential features to build an extraordinary app for your food business. Here are the top 5 essential features:
1. Push Notifications in On-Demand Food Ordering App
As online food ordering is growing at a tremendous rate, it’s obvious to have more than one food delivery app on your smartphone. To create visibility and let yourself stay ahead of your competitors, sending push notifications is the best way. It helps businesses to stay connected with the customers. These messages help to convey all kinds of information such as discounts, offers, location-based order dropped messages and so on.
One more thing to ensure in your on-demand food ordering app is that your notifications must add value to the users rather than a plain commercial message. Try to manage push notifications in such a way that they help your business app grow substantially. Constantly notify your potential customers about discounts, special offers, and loyalty programs. This way, you can quickly grab customer attention and engage them.
2. Discount/Rewards, Cashback and Loyalty Programs
When it comes to attracting more customers to your food delivery app, discounts and special offers are the best way. You should routinely offer great discounts to engage customers. According to the reports, around 40% of users use a food ordering app to look for discounts and cashback, while 25% of users use these apps just to earn loyalty points.
It’s critical to draw in potential customers to win brand loyalty than to create brand awareness. This is actually why big companies pay more attention to their loyalty points. For example, Starbucks effectively expanded its sales by 80% when it launched loyalty programs.
3. Real-Time GPS Tracking of Food Delivery
This is one of the essential features of food delivery apps that enable customers to track the location of their food through real-time GPS. The purpose of GPS is to offer two-way tracking as well as functioning. It helps to recognize the user’s location to deliver the food. And once the area is confirmed, users can easily track the progress and movement of the delivery personnel.
It is used by the leading food delivery apps to offer the best experience to the customers. A few of the great APIs for this feature include Google Maps, MapKit, or Waze’s Navigation. For example, Uber uses Google Maps on all the platforms.
4. Easy Payment Options
From a business owner’s perspective, payments play a significant role in every business. Though it’s the last process of the order placement if a customer faces any minor/major problem they won’t ever try again. So, making the payment procedure exceedingly productive and simple to use, a customer must have all the payment options listed in your on-demand food delivery app.
You can incorporate all the payment gateways or mobile wallet app services that are available in the market such as Google Pay, PayPal, Amazon Pay, iOS Wallet, Stripe, Credit/Debit Card, Online Banking and Cash On Delivery (COD) alternatives. You can likewise offer promo or voucher codes usage from a similar page.
5. Social Media Integration
There’s no doubt that in the past few years, social media has contributed a lot when it comes to online marketing. It is one of those unpretentious viewpoints which improve customers’ decision. With social media integration, customers can easily share photos or videos of their favorite dish with their friends and family. Also, you can make your food app noticeable in social media and can easily attract customers on a regular basis.
Customers can leverage the most out of social media. Businesses can connect social media with loyalty/discount programs to attract existing customers to earn points and rewards by inviting new customers. This incredibly helps in drawing in potential customers, while in the meantime attracting a one time customer to turn into a recurrent one.
6. Reviews & Ratings
Every business cares for their customers as they are the soul of every business. Any kind of feedback or rating is a great help to the business to know the downside of their on-demand delivery app. This feature allows your customers to rate and review various other restaurants with their listed dishes on the app.
This is a well tested and great way for businesses to know how customers are responding to their app. If your app is rated well, then the chances are high that lots of people will prefer visiting your app. Therefore, adding a feedback portal would help your business to get instant and quick bites of knowledge so that you get insights into what amendments to be made in your app in the future for better customer experience.
7. Easy Order Placement
Most of the people prefer to order online because the order placement process is quick and simple. This is only possible if your app has been designed from a friendly usability perspective. On-demand food delivery app must have a great user interface (UI) design. A user interface is an essential part of the app through which users communicate with the app and order services.
The users should have the option to effectively explore and discover what they need. If the UI is taking time to load, the user experience will be affected. Thus it is considered as one of the most significant components of the app for its progress. It must load all the elements very quickly for great user experience with better app engagement and conversion rate.
Whether you’re a restaurant owner hoping to improve your sales, customer loyalty and retention rate or you’re an entrepreneur investing in your next big project of online food ordering service – the above features are a must-have in your app to improve the user experience.
Are we still missing something important on the feature list? Or, do you have any experience related to food ordering app development? Do share with us in the comments section given below.