Putting careful thought into choosing the right platform before building your eCommerce websites can bring you several benefits: a trustworthy online presence, unmatched user experience, improved ROI, and fast lead generation. Magento 2 eCommerce has been a favored choice amongst entrepreneurs for multiple reasons. Why? Read the article to understand more.
In today’s digital age, eCommerce has become an indispensable part of our lives. With the rise of online shopping, businesses are increasingly turning to powerful eCommerce platforms to power their online stores. Magento 2, a popular open-source eCommerce platform, has emerged as a leading choice for businesses of all sizes thanks to its robust features, flexibility, and scalability.
Choosing the right development platform is necessary when building an eCommerce store for your online business. The idea is to leverage the potential for creating a perfect platform for customer interaction. Magento 2 eCommerce development comes ahead as an excellent choice for businesses.
In this article, we’ll look at the top 11 eCommerce websites running on Magento 2 and explore what makes these websites stand out. Whether you’re looking for inspiration for your online store or simply curious about the capabilities of Magento 2, this post will undoubtedly provide valuable insights and ideas. So, let’s dive in!
What Is Magento 2, And Why Is It Essential For Ecommerce Website Development?
Magento Commerce is the world’s most prominent and feature-rich open-source platform. With a blend of creativity and inspiration, a Magento Web Development Company can work wonders to make your eCommerce website stand out.
Many eCommerce stores worldwide are now upgrading to Magento 2 for its various advantages. Magento 2 is mandatory for your eCommerce website development in the current year for the following reasons:
i. Easy to use
Magento 2 has an easy-to-use admin panel where your confidential data can be hidden from lower-level employees. You can even manage your entire eCommerce store configuration or minor changes without worrying about hiring a Magento developer to do it for you. All you need to do is follow a few easy steps.
ii. Mobile responsive
The Magento 2 version is responsive; you don’t need to spend extra money making responsive designs for your app. With the help of the Magento 2 website, you can target both eCommerce and mCommerce markets.
Another virtue retailers look for while developing an eCommerce site is user-friendliness. If a user finds it difficult to navigate your website or the checkout process, there are chances that you may lose business.
There are myriad customer-oriented features such as the wish list, account information, order history, and tracking. Likewise, Magento 2 offers integration with popular gateways where customers feel secure while buying from your site.
iv. Search engine optimization
Do you know how you distribute flyers to promote your business offline? Similarly, Search Engine Optimization (SEO) creates online visibility for your eCommerce store. Magento 2 SEO features, such as adding keywords, attractive titles, and descriptions of your product and services, help list your store in the search results of popular search engines.
v. Highly secure
As compared to other platforms and frameworks, Magento 2 is highly secure. It has been created by fixing the flaws of the previous version. Also, it releases security fixes when a bug or issue is noticed.
vi. Easy checkout process
Checkout is important in every shopping site. If the checkout procedure in your store is mind-boggling, a customer will leave immediately, leaving the process midway. They want a fluent checkout process. So, ensure the checkout process is easy to prevent cart abandonment.
11 Ecommerce Websites Running On Magento 2
Starting an eCommerce business is daunting and demands many steps or decisions to come together at the right time. To help you with that, let’s check out how these 11 big brands picked Magento 2 for their eCommerce website development to build a reliable and user-friendly store.
Keep reading to find out…
1. Land Rover – How they used Magento 2 to improve their online shopping experience
Though Land Rover is a brand that specializes in the most acclaimed SUVs and all-terrain vehicles, they have a website that especially offers multiple stocks in the form of clothing for men, women, and kids. It sells gifts like chic keyrings, travel mugs, baseball caps, etc.
To perform well in online stores, they updated their web store to Magento 2 and added it to their main site. This allowed them to show special deals and products offered in carousel pictures with a white background.
The website’s layout, elegant design, and user-friendly navigation perfectly go with its brand name. The checkout procedure of their page is quite simple to enhance the digital customer experience.
2. Helly Hansen– Best practices for creating an engaging online store
Helly Hansen – a big brand established in Norway in 1877. The first clothing line was designed to help people stay active in severe Norwegian climatic conditions. Nowadays, everyone can buy this clothing and even professional-grade gear to stay warm, dry, and safe. The site offers waterproof jackets, outwear, boots, and coats for men and women to use in trips/treks or sportswear.
Helly Hansen built its website on Magento 2 platform in 2016 to increase online sales. It’s a global website operating 30 stores and in 6 languages. It includes advanced integrations like WordPress and Salesforce to engage visitors and returning customers.
You can see various categories on the landing page that directs you to the listed subcategories. This helps users pick the most attractive products.
3. Graze– How they leveraged Magento 2 to drive more sales and improve customer loyalty
Graze is the world’s leading healthy snack food brand. It was one of the main UK brands to officially launch Magento 2 for their website in the beta version.
The theme of their site focuses on making a strong presence, and they produce networks of similarly invested individuals around the brand. There are a lot of best practices for running a useful Magento web development that stands out because of their strong sense of identity, commitment to brand uniqueness, and image-focused approach to eCommerce.
Graze store is loved for its landing page, consistent navigation, and speed with Magento 2. It is designed to offer faster load times than earlier iterations. With an appetite for digital experiments and learning, Graze worked with Inviqa to customize the Magento 2 checkout process, keeping speed and performance in mind, to achieve a better User Experience.
4. Byredo– The best practices a beauty brand uses to establish its hold in the market
Byredo is a European brand that offers perfumes, body and hand care products, leather products, etc. It is one of the first few sites to upgrade to Magento 2. The platform allows a website to have an improved organization, easier customization, versatility, etc.
The website design is moderate, which expresses the brand’s emotions to the clients. The few images on the landing page are very enticing to draw in visitors and convert them into paying customers. The website has a performance grade of 83, a load time of 4.38s, and is faster than 36% of tested websites.
5. Fred Perry– Targeting the right market with a personalized shopping experience
Fred Perry is a British fashion wear line named after a former pro tennis player by the same name. He launched this clothing brand in 1952. It offers a collection of sports and casual outfits and footwear for men, women, and kids. The site is very well targeted towards its audience and guides the customer on style fitment.
The brand understands that fashion is not just about creating and selling clothing; it’s about developing a sporting culture and design with the help of clothing.
6. Paul Smith– Highlighting the best techniques to develop an efficient eCommerce store
Paul Smith is a British fashion designer who has expanded his business to an established eCommerce store. People love the site’s structure, including the design, color, balance, symmetry, and energy. The site is very useful to their customers and easy to navigate. Every product page has all you require – from a wish list feature to a store finder to a sizing guide and care guidelines.
To engage customers with interesting things, the website created a stories section where they get personal about their brand, ethos, and the general vibe they need to deliver.
7. Brewshop– Using Magento 2 to boost online sales and curate a loyal consumer base
Nothing grabs your eye like the Brewshop’s landing page, and they’ve worked superbly to get visitors to come to their brand with a short bio on the homepage. The customers want to understand how BrewShop came into existence and bought into their brand.
BrewShop, with the help of Magento 2, worked wonderfully on customizing their content, such as a brewing glossary, starting home brewing, or brewing methods. This helps customers new to brewing find their product quickly and keeps them returning to the website.
8. The Irish Store – The most well-suited approach for developing an engaging online shopping experience
The Irish Store sells the best Irish products online by creating a desire to buy among customers. The website even nurtures and promotes local sellers and creators of quality Irish products.
The Irish Store was awarded as the best Magento 2 platform in 2017. The online store uses the Realex payment extension, which enables your customers to make payments for purchased products without leaving the checkout page.
Also, this elegant Magento 2 eCommerce website offers a great navigation menu listed in their category pages to help customers find any product easily.
9. Tom Dixon– A brief study on a design-driven brand’s success with Magento 2
Tom Dixon, an iconic British furniture designer, was looking for an eCommerce website to visually express the brand while at the same time providing a great customer experience. Magento Commerce 2 enabled the brand’s passion and creativity and applied it to the online experience.
High-quality content and imagery drive the website’s look, organized around specific customer experiences – Shop, Spaces, and Stories.
‘Shop’ was designed with the idea that customers should always stay within product details and their shopping cart.
‘Spaces’ was created with the idea that interior designers and customers wish to see products in hotels, restaurants, offices, and bars. Using Magento Commerce, the brand made its version of Pinterest to grandstand the products in real-world spaces.
‘Stories’ is a modern way to deal with customary brand-focused blogs, motivated by customer demand for rich content that places products into context.
The overall impact allowed Tom Dixon to make a best-in-class shopping experience, enabling his customers to drench themselves in every family of products and material groups.
10. Cox & Cox– Best methods for leveraging Magento 2 to boost the user experience
Cox & Cox is a UK-based online houseware, furniture, and textiles retailer. Their website uses the new web design offered by Magento 2 to streamline their eCommerce store. The platform offered them a flexible and powerful platform with lots of features. This increases its digital growth in eCommerce by offering an easy-to-use platform for users.
The website features stunning visuals, organized navigation, and an easy checkout procedure. Despite using so many excellent imageries, their page load time stays at 1.26 Seconds.
11. Toom– The most suitable approach for creating a seamless eCommerce platform
Toom is one of Germany’s leading DIY and home improvement retailers. Its Magento 2 site was launched in 2018 to boost conversion rates and online presence and allow the brand to sell products online for the first time.
The site offers an easy way to search products through a large stock and product categories, which can be filtered with relevance and price range.
With the help of ReactJS, the team extensively used Magento’s REST API to create a superior checkout experience developed by Inviqa Germany. They also extended Magento to accommodate Toom’s complex and varied stock and pricing models, with different stock and prices across different markets.
How To Create A Successful Ecommerce Website With Magento 2
Creating a successful eCommerce website with Magento 2 can be daunting, but with the right strategy and execution, it is certainly achievable. Here are some key steps to help you create a successful eCommerce website with Magento 2:
1. Plan your eCommerce store: Before jumping into the development process, take some time to plan your eCommerce store. Define your target audience, niche, products, and services. Identify your competitors and their strengths and weaknesses.
2. Choose a suitable Magento 2 theme: Choose a Magento 2 theme that suits your eCommerce store’s style and niche. A good theme not only enhances the aesthetics of your store but also provides a better user experience and navigation.
3. Install necessary Magento 2 extensions: Magento 2 has a vast library of extensions that can help you enhance the functionality of your store. Depending on your business requirements, install necessary extensions like payment gateways, shipping methods, SEO, analytics, etc.
4. Optimize your eCommerce store for SEO: Magento 2 provides robust SEO capabilities out of the box, but you can further optimize your store for search engines by using SEO-friendly URLs, optimizing product descriptions, using alt tags for images, and generating a sitemap.
5. Optimize your eCommerce store for speed: A slow-loading website can significantly impact user experience and search engine rankings. Optimize your eCommerce store for speed by compressing images, using a content delivery network (CDN), minimizing HTTP requests, and using caching.
6. Implement responsive design: With most online shoppers using mobile devices, it’s crucial to have a responsive design that provides optimal user experience across all devices.
7. Offer a secure and seamless checkout process: Provide a secure and seamless checkout process that is easy to use and doesn’t require users to create an account. Use secure payment gateways and SSL certificates to ensure data privacy and security.
8. Provide excellent customer support: Offer excellent customer support through various channels like live chat, email, and phone. Ensure that your support team is responsive and knowledgeable.
How Net Solutions leveraged technical expertise to drive global expansion of a sports apparel retailer
Initially dominating the local market, the Australian performance apparel company 2XU needed help expanding and adjusting to the evolving digital environment. They collaborated with Net Solutions to reposition their e-commerce platform for worldwide success in dealing with these issues.
Net Solutions created a set of interconnected, mobile-optimized e-commerce websites with a powerful backend capable of handling multiple brands and international transactions. They also collaborated with 2XU’s marketing teams to optimize conversion rates.
Frequently Asked Questions
What makes Magento 2 a good choice for eCommerce websites?
- SEO-friendly website development.
- Adaptable features.
- Seamless store management.
- Exemplary modular architecture.
- Responsive web design.
- Intuitive content management.
- Remarkable scalability.
How can I set up Magento 2 for my online store?
- Choose the right hosting platform for your business
- Pick a suitable domain name
- Install the latest Magento version
- Select a theme
Is Magento 2 better than other eCommerce platforms?Magento is best for eCommerce in terms of flexibility. It can assist you in managing multiple stores more quickly and efficiently from one admin panel, saving time and effort when organizing your online sales. It provides several languages, currencies, global support, shipping, and order administration capabilities.
What are the key features of Magento 2 make it a top choice for eCommerce website development?
- Product browsing
- User account management
- Catalog management
- Checkout, shipping, and payment
- Mobile friendly commerce
- Site management
Looking for a scalable and robust eCommerce platform?
Talk to our experts to build an eCommerce website in Magento 2.