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How Net Solutions helped a major bank in the Middle East develop
Client
IMC
Industry
Banking
Technologies
iOS
Android
SQL Server
How Net Solutions helped a major bank in the Middle East develop a Deals app to increase their customer reach and contact.
One of IMC’s clients, a major bank based in Dubai, was using printed pamphlets to inform customers about available deals and offers. This was not an effective method, as customers did not carry the pamphlets with them all the time. In addition, customers did not remember the deals and offers received through local and digital marketing, thereby missing out on lucrative offers available in the areas they were visiting, passing through or, indeed, living in.
The bank wanted IMC to provide them with a mobile app by which they would inform their customers of the deals or offers available to them wherever they might be.
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