Successful Adoption & Feature Expansion
The two apps performed well, and the stores readily used the eCommerce app to place orders, so Bonds management decided to invest further in the platform and expand it in ways that benefit both sales reps and their customers.
Sales Rep App Expansion
Net Solutions upgraded the sales rep app to include the following features.
Tools to Evaluate App Adoption by Stores: Sales reps could now see which stores were using the mobile apps and which still needed to be onboarded.
Ability to Highlight Specific Products: The new version of the app allowed sales reps to manage suggested products on the online store, highlighting those they wanted specific stores to consider.
Access to Order History: The new app allowed sales reps to review each store’s product order history, clearly identifying which products stores frequently order and which ones they seldom or never order.
Ability to Add Products to the Store's Cart: This version of the app allowed sales reps to add products to a store's shopping cart—similarly to the traditional model where sales reps placed orders for the store. The system highlights these products so stores can identify them, confirm the products and quantities, and ultimately place the order.
More Granular Control Over Product Offerings: Net Solutions configured the Magento back-end, allowing the admin to create global offers that could be enabled or disabled by individual sales reps for the stores they managed. The system would show specific offers to stores when they browsed the products on the eCommerce app.
Expansion of the eCommerce App
The mobile eCommerce app for the stores saw multiple enhancements, including enhanced search capabilities—allowing store owners and managers to narrow down the product listing to show recent orders. This sped up the ordering process.
Greater Control and Reporting
The new app also gave Bonds management a high-level overview of how the platform was being used by both the stores and sales reps. The system also allowed management to customize reports, adding and modifying criteria to show the exact data they wanted to see.