What We Did

  • Developed a custom CMS with role-based access
  • Integrated real-time inventory tracking with ERP
  • Implemented Mercado AI (now Adobe Search & Promote) to display relevant products based on user behavior
  • Enabled Collect@Store for seamless in-store pickups
  • Developed multi-currency support for international expansion
  • Optimized checkout & cart experiences with an A/B testing framework for CRO improvements

Outcomes

Overview

American Golf, the UK’s largest golf equipment retailer, has been a leader in retail golf sales for nearly 50 years, blending brick-and-mortar success with eCommerce growth. However, their legacy platform struggled to keep up with modern eCommerce demands, making it difficult to support personalization, store-level event management, and advanced discounting strategies.

To modernize their operations, American Golf partnered with Net Solutions to develop a feature-rich, scalable CMS, which they integrated with their ERP, CRM, and AI-driven personalization tools for real-time synchronization, reducing stock inconsistencies and fulfillment errors.

The transformation led to a significant boost in conversion rates. Also, the order processing time was reduced by half and cart abandonment rates were dropped by 1/5th. Additionally, the loyalty program expansion, international currency support, and marketplace integrations positioned American Golf for sustained digital growth.

American Golf

3 Key Takeaways

01. Digital Transformation Requires a Unified Omnichannel Strategy

02. Data-Driven Decision-Making Boosts Revenue and Customer Engagement

03. Scalability is the Foundation for Long-Term Success

01.

Digital Transformation Requires a Unified Omnichannel Strategy

American Golf’s success wasn’t just about building an eCommerce store; it was about creating a seamless experience across physical and digital retail. By developing an integrated system that linked in-store and online operations, Net Solutions allowed customers to browse online, purchase through Click & Collect, and access real-time stock updates. This omnichannel strategy not only improved the shopping experience but also boosted operational efficiency, setting American Golf apart from competitors.

American Golf

02.

Data-Driven Decision-Making Boosts Revenue and Customer Engagement

A key challenge for American Golf was understanding customer behavior and optimizing conversions. Net Solutions implemented real-time analytics dashboards that provided actionable insights, allowing the American Golf team to make data-driven decisions. AI-powered product recommendations significantly increased the average order value, while A/B testing and checkout optimizations reduced cart abandonment by 18%. This strategic use of data ensured continuous improvement and long-term growth.

03.

Scalability is the Foundation for Long-Term Success

A future-proof eCommerce platform can evolve with the business. Net Solutions built a modular, flexible architecture that allows American Golf to seamlessly integrate new features, expand to international markets, and sync with third-party marketplaces like Amazon. By supporting multiple currencies, scalable cloud infrastructure, and automated workflows, American Golf is now positioned to adapt to future growth opportunities without major redevelopment.

American Golf

Our Locations

LOS ANGELES

11601 Wilshire Blvd
5th Floor
Los Angeles, CA 90025
USA
+1 (305) 767-3821

NEW YORK

101 Avenue of the Americas,
8th Floor, New York City,
New York, 10013
USA
+1 (305) 767-3821

TORONTO

111 Queen Street
East South Building
Suite 450, Toronto,
ON M5C 1S2 Canada
+1 (416) 720-1790

LONDON

6th Floor
9 Appold Street
London, EC2A 2AP
UK
+44 (20) 3807-3803

CHANDIGARH

Site no. 15, Rajiv Gandhi
Chandigarh Technology Park,
Chandigarh 160101
India
+91 172 4315000

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