AI-Powered eCommerce Transformation for a B2B Wholesaler

What We Did

Integrated Algonomy for AI-powered product recommendations
Implemented OpenSearch for high-performance, AI-enhanced search
Rebuilt the frontend using React JS and Next.js
Integrated Contentful CMS for composable, content-first flexibility
Optimized SEO through structured tagging and enriched metadata
Implemented a headless, composable architecture
Upgraded Adobe Commerce to version 2.4.5
Enhanced performance via modular architecture

Outcomes

Overview

A leading UK-based B2B wholesaler operating across retail and digital channels faced increasing pressure to modernize its eCommerce infrastructure. With thousands of SKUs, a growing mobile user base, and rising customer expectations, its legacy Adobe Commerce setup had become a bottleneck, hampering performance, limiting personalization, and slowing content agility.

The company partnered with Net Solutions to lead a comprehensive digital transformation to unlock future growth and support a more intelligent customer journey. The mission: modernize the platform’s architecture and embed AI capabilities throughout the user experience.

The results speak for themselves: faster site speed, lower maintenance effort, and a measurable lift in customer engagement, traffic, and average order value. The transformation didn’t just fix technical issues, but also strategically positioned our client to grow with confidence in a highly competitive B2B space through AI-powered commerce.

3 Key Takeaways

01. Composable Architecture Unlocks AI-Readiness at Scale

02. AI-Augmented Content Management Accelerates Growth

03. Smarter Experiences Are Powered by AI, Not Just Speed

01. Composable Architecture Unlocks AI-Readiness at Scale

The client’s legacy eCommerce stack was riddled with performance bottlenecks, limited scalability, and fragile plugin dependencies. Net Solutions led the transition to a headless, composable architecture, setting the stage for intelligent, scalable integrations.

This decoupled foundation enabled seamless incorporation of AI-powered tools like Algonomy for personalized product recommendations and OpenSearch for lightning-fast, relevance-driven queries. With the system now supporting 200–300 concurrent users (up from 100), our client is positioned not just for stability, but for continuous innovation.

A modular, API-first tech stack isn’t just about speed. It’s the launchpad for operational intelligence and future AI growth.

02. AI-Augmented Content Management Accelerates Growth

Slow content updates were holding back our client’s marketing team. With Contentful CMS and a composable backend in place, Net Solutions empowered their non-technical teams to manage content dynamically and integrate structured data that feeds AI systems.

The switch allowed metadata enrichment, structured tagging, and SEO improvements, enabling intelligent content delivery across multiple channels. These enhancements also primed the system for AI-based personalization, enabling faster A/B testing, variant optimization, and customer targeting.

Composable content and structured metadata fuel AI-driven experiences and measurable growth.

03. Smarter Experiences Are Powered by AI, Not Just Speed

Performance optimization goes beyond faster page loads. While rebuilding the website using React, Next.js, and Adobe Commerce 2.4.5 helped our client significantly reduce load times, the real transformation came from AI-powered customer journeys.

Using Algonomy, product recommendations are now tailored in real time. Add to that streamlined checkout flows, intelligent click-and-collect logic, and mobile-first UX, and the outcome was clear: a smoother path to conversion. This led to a 3.33% increase in AOV, 1.64% more orders, and double-digit growth in both mobile and desktop traffic.

AI doesn’t just improve engagement. It can also amplify performance gains into revenue growth.

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