Summary: Mobile video viewing has seen a progressive rise globally. Video streaming apps can be a tool for businesses to build their brand, expand their audience, and earn from app monetization. As strategic marketing assets, they can attract and engage your target audience, keep them updated about features & updates, and take their reviews and opinions. How can businesses change their approach and benefit users better? Let’s continue reading.
“Streaming” is the continuous transfer of audio and video data from a server to a client. In video streams, data is transmitted over the internet in a compressed form and viewed by the viewer. Movies, TV shows, YouTube videos, and live-streamed content are all examples of streaming content. Netflix, Hulu, Amazon prime videos, etc., are excellent examples of video streaming apps.
Video streams can be disseminated as part of a live broadcast feed, although they are often provided from prerecorded video files. When broadcasting live, the video signal is compressed and sent as a digital signal from a specialized web server that multicasts or distributes the same file to several viewers.
Facebook, for example, became one of the most competitive and focused entrants in this branding world by introducing Facebook Live to all users.
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Why is Video App a good investment for businesses?
The global video streaming market is estimated to be worth over USD 125 billion by 2025.-MarketWatch
Online video streaming has changed the world’s media environment and affected viewing habits everywhere. The worldwide video streaming industry has recently seen unheard-of expansion, driven by the internet’s quick spread, the accessibility of mobile devices, and the rising popularity of online video content. The global income from video-on-demand in 2021 was 86 billion dollars, with the United States accounting for the lion’s share of that total. The number of VOD users globally is anticipated to reach new heights, given that the list of international streaming services and the library of online video content are rapidly expanding.
5 Popular Video App Ideas
No matter your business, you can establish and launch your own live video streaming app with these 5 great ideas.
1. Business Conferences and Live Events
Video streaming is controlling and helping both event organizers and attendees choose how they wish to communicate. Video streaming app development allows viewers to check business events such as conferences, large meetings, live discussions, presentations, or webinars to engage the maximum audience and reach more potential customers.
2. Panel and Q&A Sessions
Flexibility is essential when it comes to maintaining an engaged audience. Host a panel discussion on a particular topic and ask viewers for their opinions. Organizing panel and Q&A sessions will enable the target audience to question their issues or areas of interest. It’s an excellent idea for B2B organizations looking for customer engagement as you are showing concern for customers’ problems and opinions.
3. Behind-The-Scenes Footage
A business can show its users what goes on behind the marketing sheen, showcasing the company’s reality or making its products and services. By offering such things, one can easily engage with the audience. Whether it’s a tour of your new office, an inside look into your teams, or making a product, behind-the-scenes footage lets your audience get in touch with the brand, leading to customer engagement.
4. Conduct Training
Streaming apps help in conducting ongoing training sessions daily or weekly. This kind of content attracts customers who are already following you and potential customers. Viewers applaud this kind of content rather than the scripted ones. You can discuss any topic your customers are interested in and solve their queries.
5. Host Interviews
Since users are the key factor in branding, businesses need to be more user-centric. Conduct short live interviews/meetings with clients or users to increase engagement. These meetings don’t just demonstrate the human side of your organization but also help you put forward your point of view as a brand. Make sure you always greet your audience, reply to their comments, and let them ask their queries.
Tech Stack and technologies used for Streaming apps
A video or movie streaming platform’s technology stack is based on several variables. The size and features you want to include in the platform significantly impact the best technology. The size of your target audience is a factor in the technology stack you choose for a video streaming platform.
- Number of serviceable locations
- Features to implement
- The complexity of features and functionality
- Data to be managed
Below are the technologies you can use to build a live streaming app:
- Programming languages: Swift, Kotlin, Java
- Content delivery network: Cloudflare/Amazon CloudFront
- Hosting: Amazon EC2
- API server: Node.js
- Media processing platform: DaCast, Wowza
Video streaming apps vs. Live streaming apps: What’s the difference?
The term “live” refers to streaming video in real-time, without pauses or delays. Live streaming is essentially the same as streaming, except that it enables video distribution as a real-time data stream via the Internet.
You might consider offering streaming video on demand when you want to provide your viewers the flexibility of choosing when to watch videos. Popular VOD services include Netflix, Amazon Prime, Disney Plus, Hulu, and many others. With VOD services, your users will have more freedom with video streaming. They can watch videos on any device, at any time, and in any location.
What is live streaming, and how does it work?
Simply put, live streaming transmits live video footage to viewers while being captured in real time. Various streaming devices linked to the internet provide live-streamed media to their target consumers. Due to the size of video data, this calls for robust and specialized technology.
Live streaming works by transmitting video to the viewers without video lag using several streaming protocols. The most popular delivery methods for sending video to viewers are HLS, WebRTC, and RTMP. At a technical level, the steps include –
- Content delivery network (CDN) distribution
- CDN caching
- Video playback
Top features your video streaming app must have
- Live streaming service
- In-app purchases
- Region-specific content
- AVOD, SVOD, and TVOD
- User Watchlist
- Set preferences
- Multiple user accounts
- Share content
- Mini Video Window
Popular Video app examples
Note: These stats are based on a survey of 3843 paying online video users aged 18 to 64 in the US. The survey was conducted in three waves between July 2020 and June 2021.
Popular video streaming services (global) today include:
- Amazon Prime Video
- HBO Max
- Apple TV+
- Home Box Office
How does Net Solutions build high-quality video apps?
At Net Solutions, we ensure to elevate the product experience for your users using our proven expertise in building video apps. Business owners need a good deal of deliberation in the planning phase of developing a video platform. And the proper selection of the software development partner is the most critical decision a business owner must undertake.
To assist you further, we have covered every aspect of how you can leverage the power of video technology in this ebook.
Video Streaming Development Case study
A digital firm from Montreal named Soaq set out to address one of the major problems big businesses encounter: staff members who tend to skip over messages, ignore video training, and generally neglect internal corporate communications.
The architects, designers, and engineers at Net Solutions recognized that we couldn’t begin coding blindly. To create a platform people use, enjoy, and promote, our team worked thoroughly through the pain points and followed a systematic process to create a product that Soaq’s users would adore.
Frequently Asked Questions
What are the industries with the highest demand for video streaming?
The video streaming market is vast and includes industries such as – Healthcare, eCommerce, Fintech, OTT platforms, social media, etc.
What is the cost of building a video streaming app?
Depending on the sort of development firm and its location, a well-designed and feature-rich video streaming app may be easily developed for between $10,000 and $50,000 or more. This price is for creating a brand-new, native video streaming app for just one platform (Android or iOS).
How long does it take to build a video streaming app?
Building an engaging video streaming app can take anywhere from 6 to 12 months. However, it can vary depending on the features and functionalities you want to offer.
How can real-time live streaming can benefit your business?
Companies and entrepreneurs can use live streaming technology to stay in touch with their followers and friends in real-time, providing exclusive content instead of annoying advertisements. Live video streams can elevate a brand’s inbound marketing to new heights.
Innovate with scalable digital products.
Talk to our experts to build video streaming apps that add value to your business.