With a progressive rise in mobile video viewing, a video streaming app can be a big source for businesses to execute their branding, reach out to more audience, and monetize it at the same time. It can possibly be an extraordinary marketing asset that will bring and engage your target audience, reveal to them what’s happening, and get their reviews and opinions.
Facebook, for example, became one of the most competitive and focused entrants in this branding world by introducing Facebook Live to all users. Facebook is following YouTube and Periscope into Live video streaming after looking at the enthusiastic app development around the world.
According to MarketWatch,
“The global video streaming market is estimated to be worth over $125 billion USD by 2025.”
No matter what business you are in, you can establish and launch your own live video streaming app with these 5 great ideas.
Business Conferences and Live Events
Video streaming is controlling and helping both, event organizers as well as the people who are attending, choose how they wish to communicate and attend these business conferences and live events. Video app development allows viewers to check business events such as conferences, large meetings, live discussions, presentations, or webinars to engage the maximum audience and reach out to more potential customers.
Panel and Q&A Sessions
Flexibility is important when it comes to maintaining an engaged audience. Host a panel discussion on a particular topic and ask viewers for their opinions. Organizing panel and Q&A sessions will enable the target audience to ask their issues or areas of interest. It’s a great idea for B2B organizations looking for customer engagement as you are showing concern for customers’ problems and their opinions.
While organizing panels like these, you need to take care of a few things like:
- If you receive comments or trolls, from abusive users, ignore them.
- If you get any complicated query which you can’t answer at that moment or think is off the topic, simply say ” we’ll cover it in our next session.”
A business can show its users what goes on behind the marketing sheen, showcasing the reality of the company, or the making of its products and services. By showing such things, one can easily engage with the audience. Whether it’s a tour of your new office, an inside look into your teams, or the making of a product, behind-the-scenes footage brings your audience get in touch with the brand, hence, leading to customer engagement.
Streaming apps help in conducting on-going training sessions daily or weekly. This kind of content not only attracts the customers who are already following you but potential customers as well. Viewers applaud this kind of content rather than the scripted one. You can discuss any topic that your customers are interested in and solve their queries instantly.
Since users are the key factor in branding, businesses need to be more user-centric. Conduct short live interviews/meetings with clients or users to increase engagement. These meetings don’t just demonstrate the human side of your organization, but also help you put forward your own point of view as a brand. Make sure you always greet your audience, reply to their comments, and let them ask their queries.
Video streaming apps offer unending possibilities to get in touch with your audience. Leverage the above-mentioned ideas in your video streaming app to create something unique. Also, while publishing your videos, keep copyright issues and user privacy in mind. And, while addressing users, let them know that they’re on a live video stream, and if they don’t want to participate, respect their decision.
Have you ever tried any of these ideas for live streaming? What was your experience? Do share with us in the comments section given below.