How Much Does it Cost to Build an App in 2020? [A Complete Guide]

How to Determine the Cost to Build an App Analyzing the Key Factors

Translating your business into a mobile application has become the need of the hour to harness the enormous market that is rapidly going mobile. But the foremost and the most critical question is – How much does it cost to build an app? This article helps answer the question by identifying the key drivers of cost in an app development.

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business. – Thomas Husson, Vice President, and Principal Analyst at Forrester Research

How Much Does it Cost to Build an App?

According to Statista, there were close to 204 BILLION mobile app downloads last year.

The number is not so startling when you consider the extent to which smartphones have penetrated our day-to-day lives – users spend an average of three hours and 15 minutes on their phones every day, with the top 20% of smartphone users spending upwards of four and a half hours. This trend shows no signs of slowing down, and if you want to take your business to the next level, a mobile app is your pass to the fast lane.

There are several cost calculators for estimations, but it cannot be a simple process that can determine the app development cost. The cost of developing a mobile app depends upon several factors:

1. Business Model

In a competitive era where we embrace a plethora of mobile applications daily, the importance of having a business model is vital for mobile app development, which eventually plays a key role in determining the cost to build an app. Before initiating the process to estimate the average cost of building an app, you must first analyze where it will fit into your overall business model.

So, what exactly is a Business model?

Simply put, it is an assortment of factors that include determining the target audience and their pain points, offering better solutions, making it a direct source of revenue through sales, etc. and most importantly knowing that your customer is the most important factor in your business model hence prioritizing their demands.

eBay, for instance, failed considerably in winning the trust of its customers as it compromised quality over the quantity. It also was unable to capture the market while Walmart and Amazon gained huge acceptance by coming up with exclusive launches. Failing to understand its customer base, eBay has lost its market share over the years.

All the business model factors combine to directly weigh into the total cost of the mobile app development project and drive the type of app you intend to build. Note that the difference between the market takers and market makers isn’t product innovation, it’s business model innovation.

2. App Type

Having a great idea for a product or service is one thing, and making it accessible to mobile users is another task.

After building a robust business model, you will come across various technologies that your mobile app development team will have to research on for the project. Next, your project manager and the app development partner will have to choose the right application carefully since it will have a significant impact on the overall cost to build an app. Based upon the complexity level, an app can be categorized as follows:

Web App

Not technically a mobile app, it is instead a mobile version of a website. Based upon the principle of ‘mobile-friendliness’, it uses responsive design to ensure a smooth user interface across varied screen sizes – from tablets to smartphones. Because of the limited features and lower performance as compared to native apps, 85% of smartphone users prefer apps over mobile websites. This is by far the cheapest and least complex of all the options.

Native App

There are several applications that aim to hit a perfect balance of user experience and performance, and are built with language native to the operating system of a given device like iOS, Android, Windows – Swift or Objective C for iOS platform and Java or Kotlin for Android platform. Native apps are most complex of all, but as the app is built and optimized for a specific platform, it results in a high level of performance. Hence, native apps also turn out to be expensive.

Hybrid/Cross-Platform App

Built using the combination of web and native technologies, this approach is best suited to cater to the needs of a large audience. Development and maintenance cost is low as compared to other approaches but they are not considered best in terms of capabilities because of limited access to smartphone hardware as compared to native apps. They can smoothly run on all OS like iOS, Android, Windows.

To help you in this decision-making process and understanding how much does it cost to make an app, here’s a list of comparisons between Web vs. Native vs. Hybrid mobile application developments:

PerformanceDepends upon the internet connectivity and performance of the browser.Can access device functionality, hence have a faster response.Due to limited access to smartphone’s hardware, its performance is little downgraded as compared to others.
Code MaintenanceLow:
The same code is used across all platforms.
A common code cannot be used for all devices.
Single code structure can be ported to all major platforms.
Distribution ChannelDirectly available on the web.Hosted in App store of the operating system.Hosted in App store of the operating system.
Skills RequiredHTML, CSS, JavascriptObjective-C, iOS SDK, Java, Android SDKHTML, CSS, Javascript, Mobile Development Framework
Best Used ForApps that do not have high-performance requirements, and have limited resources and funds.Apps that require high optimization levels like Games or consumer-focused apps where performance, graphics, and overall user experience are necessary.Apps that do not have high-performance requirements, but require full device access.

3. Platform

To build a mobile app, it is important to follow a Stair-Step Approach – where a long successful journey begins with a single and simpler step. No doubt, the ideal approach seems to build an app for both the platforms at the same time, however, that turns out to be an expensive and risky approach. For instance, Instagram, first launched on iOS in 2010, became available for Android users only four years later i.e., in 2014.

So the question that arises at this point is – Which platform to choose? The answer to this question lies in the following iOS and Android comparison:

Market Share

Back in the year 2012, iOS would seem to outsmart Android in the worldwide mobile share market with a share of 61%. However, the situation has changed considerably, and by 2022 Android is likely to own 86.2% of the world’s mobile market, which is approximately 6 times higher than iOS (13.8%).

Having 3 potential users instead of 1 is definitely a significant difference to consider while opting for a platform to build your own app.

Market Share

Development Complexity

The issue of fragmentation plays a vital role while considering which platform to go ahead with. On one hand, Apple has a limited number of devices that run on iOS (iPhone, iPad, and iPod) that are mostly updated to the latest version (iOS 11) of the operating system. On the other hand, there are a plethora of smartphones and tablets that run on Android with varied screen sizes and aspect ratios. It means that your app should be suitable for all of them. Moreover, in the Android platform, you can’t find any operating system which is used by more than 50% of Android device owners.

Development Complexity

Publishing Process

It can be inferred that iOS apps are faster and cheaper to design. However, after the completion of your app, when it is ready to hit the market users across the world, one crucial step to pass is publishing the app to the app store, which adds on a little to the cost to build an app.

Google Play Store charges a one-off $25 payment to upload your app without a long and strict approval process. On the other hand, your app undergoes a rigorous approval process in the Apple App Store that charges a $99 annual fee. Hence, Android is an evident winner when it comes to the publishing process.

Publishing Cost

Development Time

It can be easily concluded after reading the above passages that iOS apps can be built faster than Android apps. When compared to iOS, Android apps take 30-40% longer time to build. And the reason is once again fragmentation. Hence, the average cost to build an iOS app is less than cost to create an Android app.

In the end, mobile apps are a business and the decision to choose a platform boils down to the primary function of your app and the intended target audience. In order to be successful with your mobile app, you’ve got to have a strong marketing strategy as the first parameter.

Development Time

4. Functionality

Estimating the cost of creating an app is a lot like planning a home. The base price for the type of app you intend to build keeps on increasing with the addition of new features. With mobile apps becoming more and more advanced, there is virtually no limit to what an app can do. Hence, there is no definite figure to the cost; it may range anywhere between a few hundred dollars to a few million.

It is indispensable to have a thorough understanding of the basics of the app development, the features that can be added, and the technologies that back them while building your estimate. Taking base hour price as $25 and maximum hour price as $50, let’s have a brief rundown of how much does it cost to create an app depending upon the types of features that make up a typical mobile app:

FeatureFunctionTime (Hours)Cost (USD)
User LoginFrom the simple username/password combination to convenient social media logins, to secure 2-factor authentication systems, most apps have some sort of login.20500 – 1,000
Monetization SchemesIn-app purchases, shopping carts, and payment integration are all separate features with their own development costs.50+2,500 to 5,000
MessagingVital for social media apps, the ability for users to communicate and interact with one another is a project in its own right.80+2,000 to 4,000
GeolocationA no-brainer for travel, restaurant, and dating apps—geographic location can be just as vital to your users as it is for your own user analytics.501,200 to 2,500
SearchWhether it’s product catalogs, photo galleries, videos, or other content, many users expect some sort of search functionality.10+250 to 500
Push NotificationsIf you want to keep your users updated and in-the-loop about what’s happening on your app, notifications can encourage engagement and user-retention when properly employed.0 to 200100 to 10,000

This is just a break-up of some of the common features that combine to build everyday mobile apps. Other factors like the app to be free or paid, connected to the internet or not, and required back-end support play a major role in determining the complexity and cost to build an app.

5. Design and Development

We have discussed various factors that are vital determinants of the app-building cost – platform, type of app, business model, features you want, and functionalities. However, another factor that plays a major role in determining the cost to build an app is – who you hire!

While the option of hiring freelancers and newbies seems a feasible and economical option, it may cost you more in the long run. You can find a lot of freelancers out there; however, there can be a big question mark on their skill-set and consistency.

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” – Red Adair

On the other hand, big companies with experienced developers charge an amount higher than freelancers, but they bring on the table, their experience, and guarantee, which is important for a successful mobile app. Such companies and teams are fully equipped with addressing all your needs related to the mobile app while thoroughly getting acquainted with the business model.

For instance, one of our clients IsaiX, approached Net Solutions to redo their flagship web-based product, Coach Technology®. We promised our client to finish the job within six months. We followed the Agile methodology to speed up the process and delivered the product in less than six months as committed.

Hence, hiring a big company with experienced developers costs you more than other options, but the project gets delivered on time with consistency and skillfulness.

Design and Development

Cost to Create an App – Final Thoughts

A survey by Clutch on the number of hours required for mobile app development activities revealed that the high median cost to build an app is $171,450, with an extensive range from under $30K to over $700K. Evaluating this cost to develop an app is essential since it has a subsequent impact on the overall business.

With the five essential aspects that we discussed – Business model, App types, Platform, Functionality, and Development – you should now be well-equipped to prepare a robust and high-quality app that will fit within your projected costs.

Hire Experts to Build an App

Ashish Sangar

About the Author

Ashish is a thorough marketing professional, currently working with Net solutions as an Enterprise Account Manager. He plays a critical role in helping enterprises to improve their business performance and re-strategizing customer experience gaps, and understand the implications of new technologies and strategies to adopt them. He loves to utilize his time by delivering value to his customers by identifying different revenue streams and value propositions for them.

Leave a Comment


4:45 AM, Jul 01, 2019

the popularity of the application is influenced by their downloads. everyone today has more than 30 smartphones and some have more than 100

Pin It on Pinterest

Need a Software Development Partner?

We’ve helped hundreds of clients just like you, and it all starts with a conversation. Take us up on A FREE, ONE-HOUR STRATEGY SESSION.

Someone from our team will get back to you within 1-2 business days. Usually, we get back in a few hours.

Thank You!