With the rise in mobile technology, applications have become an integral part of the day-to-day business. As this dependency grows, the usage of smartphones is also increasing steadily. As a consequence, businesses aim for reaching a wider audience through mobile apps. Hence the need for businesses to look for mobile app development partners in order to reach a wider audience.
According to Statista.com, by the year 2020, mobile apps will generate close to $189 billion USD in revenue through in-app advertising and app store downloads. Evidently, an increasing number of businesses now prefer creating apps to up their revenues.
However, the success of an app depends substantially on the skill of the developer. Hiring the right mobile app development company is thus crucial because when you are trying to build an app, you have to work with someone who can implement your ideas, and also provide suggestions, based on their expertise.
Here are a few extremely important reasons why you should be hiring the best.
Standing out from Competition
Research reveals that thousands of businesses launch mobile apps or start the development process, every year. With a plethora of mobile apps in the app store, the one question that everyone wants to know the answer to is, “how do you get your app noticed in the app store?” In order to accomplish this, you need a capable and skilled mobile app vendor.
Getting the Right User Experience
Design plays a key role in mobile app development; after all, don’t all brands want their app to have superior features? A seasoned mobile app vendor will implement core UI/UX principles when designing the user interface.
This will not only create a layout that is superior in design but will also offer impressive features for enhanced user experience. A good user experience design is the key to success!
Getting Better ROI
To give you an edge over your competitors, you must offer your clients more than just a website. Having a mobile app will help you achieve that. With the shift from desktops to smartphones, businesses are now able to reap a higher ROI, reaching customer through their smartphones.
A capable vendor should be able to chalk out a plan for monetizing your app and be able to present it as a one-stop destination for your prospective audience. The vendor should have a strong focus on usability, brand visibility, and flexibility.
Key Considerations Before Hiring a Mobile App Development Company
While a remarkable number of companies offer mobile app development services, hiring the best partner needs some homework. So, we have come up with the following considerations that will help you choose the right one for your business.
A Sound Understanding of your Business Model and Target Audience
It is very crucial that the company you hire understands your business model, and the customers you are targeting. This helps in building the mobile app as per customers’ personas. If the prospective vendor lacks an understanding of the customer’s needs, they will not be able to successfully develop a responsive mobile app.
Look for app developers that have customers from your industry because they already know the needs of that user base. We recommend that you provide a briefing of the scope of the app to the developer, so they can understand it for UX purposes.
The Right Expertise
It is imperative for you to be sure that your prospective mobile app vendor has the right expertise, and that they have a strong portfolio.
The first step is to ask for the apps that they have developed, download them, and assess their usability. Ask them to provide a walkthrough of how they were created.
In addition, check whether the prospect has expertise in the platforms that you wish to support, be it iOS or Android.
App Development Process
A successful mobile app is an outcome of a good mobile app development strategy. A good mobile app vendor should be able to:
- Identify the problem the app will resolve
- Check on platforms and devices to support
- Emphasize UI/UX of the app
- Chalk out approaches to developing a native or hybrid app
- Convert your ideas into a prototype
- Incorporate appropriate analytics
- Beta test the app for effective goals
- Ensure integrity while deploying the app
- Capture metrics to understand user behavior
Ensure that they have documents that list out the process of end-to-end submission and well as quality control. Apart from this documentation, also ensure the course of action that is to be taken in case of any unprecedented delays.
Design and User Experience
When it comes to building an app, design and user experience are very important. They can make you stand out in a crowd.
A good design is all about user interface (UI), and user experience (UX). Both play essential roles in the success of mobile apps, by making the features of the app accessible, and best meeting user expectations. If your app lacks in design and UX, you may lose users and popularity.
Look for development companies who offer you an app design mockup at the time of proposal. This will not only help you in assessing their expertise but also help you gauge how much they understand of your idea/project.
In addition, you can ask them to provide you with a list of apps they have already developed, or are currently developing.
Whichever platform you are aiming to launch your app for, your partner must be adept at it. Whether it’s an Android app development or an iOS app or both you are planning to create, your development partner must possess expertise in it to deliver the right product.
Make sure your prospective app development company employs the most well-suited app development framework in case of both native and hybrid apps. They must also be clear about the fact that the code belongs to the client since they are paying for its development.
To ensure proprietary rights of the mobile app and its coding, ask the vendor to sign a copyright agreement stating that you own the mobile app completely, including, design, source code, and all of the contents.
Customer References and Past Work
Before you hire a mobile app vendor, make sure that you look at their past work. Ask them to show you some previous project case studies, and live apps, in order to evaluate the quality of their work. Most mobile app development companies will have an online portfolio, or a document listing their past work.
Check the apps they have developed so far, and download some of them to check their functionality, reviews, and ratings. Always go for an experienced mobile app developer, and look for a few important things such as, a list of relevant skills that you are looking for in your partner. In addition, check on their previous clientele, as their feedback could be very useful.
Once the development process is complete, the app must be tested to ensure product quality. App testing is an extremely important step before any app can be launched to the public. Here are a few questions you need to ask your vendor:
- Are they only responsible for the development procedure of the app, or will they also test the app?
- How will they carry out their beta testing, in order to resolve any problems or bugs?
- How quick are they in resolving issues?
In addition, you must ensure that the vendor has a dedicated team of quality analysts who employ the latest tools while performing the test.
According to Symantec’s Internet Security Threat Report 2018, the number of new mobile malware witnessed a spike of 54% in the year 2017.
Security concerns such as privacy violation, system information leaks, insecure storage, and insecure deployment, can negatively affect your app’s lifespan. Therefore, choosing vendors that build mobile apps with secure code is a crucial step in the app development process.
Though several organizations claim to provide a secure app development process, you need to ensure that the one you hire, understands the value of your data, and takes measures to secure it.
They must also offer a multi-layered security solution to secure your data from major mobile app threats such as Malware programs, insecure data storage, SMS-based attacks, insufficient cryptography, user and device authentication, etc.
Third-Party Software Integration
The best of mobile application development companies can provide you with a wide range of features and services to be integrated into your app.
It is vital for an app today, to offer a complete experience, leaving no need for the user to move to the website interface for completing an additional action like payment or customer care related actions. Apps need to fulfill these expectations.
This is why businesses must ensure that the prospective mobile app vendor provides the best back-end system integration approaches to minimize the cost of mobile solutions. Look for integrated mobile apps with back-end application such as CRM, POS, and ERP, to get better results, and better-quality product.
Before hiring a mobile app development company, verify how they submit an app to the app store, and how they handle the mobile app release for a customer. A capable vendor will either submit the app for you or guide you through the submission process.
Always look for a company who will collaborate with you throughout the app development process, and is ready to ship the code once the initial development is completed, and the app is hosted.
Once your end users begin using the app, feedback and suggestions will follow, not to mention the bugs that did not come up during the development procedure. Therefore, ensure that your vendor is ready to answer the users’ queries, as well as fix the bugs.
The Legal Aspect
It is imperative to sign a non-disclosure agreement or a written contract for copyright assignment. This should state your ownership of the app, source code, and its contents. You cannot afford to miss this step, especially if your app holds business IP or customized features.
Signing an agreement will not only give you a guarantee that your app idea will be safe, but will also provide you an opportunity to take serious legal action against the prospective vendor, in case they disclose your app’s idea in the market.
Considering today’s market scenario, the best way to choose the right mobile app vendor is by having a clear idea of your requirements, business challenges, and market needs.
A good vendor will always ensure involving in their development process while keeping you in the loop throughout the many iterations needed to successfully develop your app. They should always provide you access to the project collaboration tools for effective communication between clients and developers. All this plays an integral role in the success of a mobile app.
Taking into consideration what we discussed here, choosing the right mobile app development vendor should be effortless.