With the advancement in mobile technology, mobile applications have become an integral part of the day-to-day business. According to Comscore, users spend 87% of their time on mobile applications. And, as the usage grows, the number of app downloads worldwide rises as well. Not every business has access to in-house talent to reach a wider audience. Therefore, the demand for mobile app development company rises.
The number of mobile app downloads will exceed 250 billion in 2022.
The significance of mobile app development in businesses is evident. Mobile apps have transformed the way we do business. These apps have made purchasing easy for a customer with secure payment modes and user-friendly features and helped stay updated with their favorite products. Business owners must establish an instant connection with their customer base. This helps in expanding the business reach and strengthening customer engagement.
However, the success of a mobile app significantly depends on the mobile app developer. Hiring the best mobile app development company is crucial because when you are trying to create an app, you have to work closely with someone who can implement your ideas as well as provide suggestions using their expertise.
The Benefits of Hiring a Mobile App Development Company
Here are the three benefits a business can leverage while hiring an app development company.
Get your App Featured
It’s easy to launch mobile apps or start the mobile app development process for your business. But, how do you get your app featured in the app store?
Businesses are still unaware of the real potential of a mobile app. Therefore, hire a professional mobile app development company that focuses on the unique selling point (USP) of your business. The company offers the best mobile app services – consultation, iOS, and Android app development, UI/UX design, and maintenance – that can take things to the next level.
Get the Right User Experience
Design plays a vital role in mobile app development; after all, every brand wants its app to have superior features. An experienced mobile app vendor will implement core UI/UX principles when designing the user interface.
It will not only create a layout that is superior in design but will also offer impressive features for improved user experience. A great user experience design is the key to success!
Get Better ROI
To gain an edge over your competitors, you must offer your customers more than just a website. Having a mobile app for your business will fill the void. With the shift from desktops to smartphones, companies are now able to reap a higher ROI, reaching customers through their smartphones.
According to Statista, mobile apps will create almost $581.9 billion in revenue by 2020 and anticipate to grow $935.2 billion by 2023 through app store downloads and in-app advertising.
Moreover, a company that is fully committed to its development strategies gives a clear idea of what they do and what they can do to satisfy customers.
Key Considerations When Hiring a Mobile App Development Company
The company you hire must understand your business model, and the customers you are targeting. It benefits in developing the mobile app as per customers’ personas.
Since many companies offer mobile app development services, hiring the best partner needs some homework. So, here are the following considerations that will help you choose the right one for your business.
The Best-fit Experience
You must be sure that your prospective mobile app vendor has the right experience with a strong business portfolio. Most mobile app development companies will have a document listing their past work. The initial step is to ask for the mobile apps that they have developed so far. Download some of them to verify their functionality, usability, reviews, and ratings. Ask them to present a walkthrough of how they built the app. Investigate whether the prospect has expertise in the platforms that you wish to support, be it iOS or Android.
Also, check a list of relevant skills that you are looking for; after all, you are looking for a package and not just coding. Moreover, check on their previous clientele, as their feedback could be beneficial.
App Development Process
A successful mobile app is a result of an excellent mobile app development strategy.
The right mobile app developer should be prepared to:
- Identify the issue that the app will solve
- Check on platforms and devices/tools to assist
- Maintain UI/UX of the application
- Chalk out methods to develop a native or hybrid app
- Convert your ideas into a prototype
- Incorporate appropriate analytics
- Beta test the app to know the persona and evaluate the user experience
- Ensure integrity while deploying the app
- Capture metrics to understand user behavior
Make sure that they have documents that list out the process of end-to-end submission and well as quality control. Also, ensure the course of action to take in case of any unprecedented delays.
Ensure that the mobile app development company you hire has specialized expertise and required certifications to develop the best app for you. The mobile app developer ought to have significant domain expertise to complete the project development lifecycle. They must be able to develop applications that function admirably for both Android and iOS users.
Having the right knowledge about platforms ensures that your mobile app is working well across multiple platforms and devices. Hire a mobile app development company that has already been working on a project similar to yours. It means that they likely have more knowledge of what your mobile application needs to outshine competitors in the niche.
User Experience Design
A good design is all about the user interface (UI) and user experience (UX). Both play essential roles in the success of mobile apps, by making the features of the app accessible, and meeting user expectations. If your app lacks in design and UX, you may lose users and popularity.
Look for app development companies that offer you an app design mockup at the time of the proposal. It will not only help you in assessing their expertise but also help you gauge how much they understand of your idea/project. Besides, you can ask them to provide you with a list of apps they have already developed, or are currently developing.
Whichever platform you are aiming to launch your app for, your partner must be adept at it. Whether it’s an Android app development or an iOS app or both, your development partner must possess expertise in it to deliver the right product.
Make sure your prospective app development company uses the most well-suited app development framework in the case of both native and hybrid apps.
They must also be clear about the fact that the programming code developed by developers for a project should belong to the client. To ensure proprietary rights of the mobile app and its coding, ask the vendor to sign a copyright agreement stating that you own the mobile app completely, including, design, source code, and all of the contents.
Once the mobile app development process is complete, make sure they perform app testing to check the quality of the product. App testing is a crucial step before any app can launch to the public.
Here are a few questions you need to ask your vendor:
- Are they only responsible for the development procedure of the app, or will they also test the app?
- How will they carry out their beta testing to resolve any problems or bugs?
- How quick are they in resolving issues?
You must ensure that the vendor has a dedicated team of quality analysts who employ the latest tools while performing the test.
As per security research, 53% of companies have faced unprotected data and poor cybersecurity practices in the past. This results in privacy violations, system information leaks, insecure storage, and unstable deployment. It can negatively affect your mobile app’s lifespan. Therefore, choosing vendors that build mobile apps with secure code is a crucial step in the app development process.
Worldwide spending on cybersecurity is forecasted to reach $133.7 billion in 2022. Gartner
Though several organizations claim to provide a secure app development process, you need to ensure that the one you hire, understands the value of your data, and takes measures to secure it.
They must also offer a multi-layered security solution to secure your data from major mobile app threats such as Malware programs, insecure data storage, SMS-based attacks, insufficient cryptography, user and device authentication, etc.
Third-Party Software Integration
The best mobile application development companies can provide you with a wide range of features and services integrated into your app.
Third-party integration spins around the idea of integrating earlier developed features within a software code to improve the overall functionality of the same. Collaborating with the third APIs accelerates the development process, cutting down the time to market.
The integration of third-party APIs enables developers to concentrate on more significant features and eliminate the need to build up every bit of code. For startups or companies with a limited budget and time limits, such integration can be the best solution to improve development without compromising on product quality.
Before hiring a mobile app development company, verify how they submit an app to the app store, and how they handle the mobile app release for a customer. A capable vendor will either provide the app for you or guide you through the submission process.
Always look for a company that-
- Collaborates with clients throughout the mobile app development process.
- Is ready to ship the code once the initial development completes, and the app is hosted.
Once your end users begin using the app, feedback, and suggestions will follow, not to mention the bugs. Therefore, ensure that your vendor is ready to answer the users’ queries, as well as fix the bugs.
The Legal Aspect
It is important to sign a non-disclosure agreement (NDA) or a written contract for copyright assignment. It is a legal document that declares your ownership of the app, its content, and the source code. You cannot manage to avoid this step, particularly, if your application holds customized features or business IP.
Signing an agreement will not only guarantee that your app idea is safe but will also allow you to take legal action against the prospective vendor if they disclose your app idea in the market.
The success of mobile apps depends a lot on the mobile app development company you choose. Apps make people’s life easier in many different ways. To watch your mobile app beat the competition, ensure that you tick each factor mentioned above.
To choose the best mobile app vendor, have a clear idea of your requirements, business challenges, and market needs. The right company will always involve the client as well as the team and keep them in the loop during the development process or through iterations needed to develop your app successfully. So, hire carefully as the investment benefits you in the long run with higher revenues and fame.