A Unique Fashion Brand Using Magento eCommerce
The brainchild of Olah Inc., a textile marketing, development, and sales agency established in 1959, The Style Library, LLC. is another high-style concept developed by this fashion house. This e-commerce store offers high-end vintage collections of apparel, footwear, and accessories for rent to designers, stylists, and photographers. Meant for a selected market, this collection will be available to you if you make the cut!
Only accepted customers of The Style Library were meant to view and rent their vintage fashion items; however, equal attention needed to be paid to the interested visitors who intended to apply for access.
Their requirement for exclusivity on the site was to ensure that they work with and maintain top-notch clientele. Maintaining the inventory of this unique store, along with sending regular reminders to customers who have items on loan, was amongst the most important requisites.
Integrating easy payment options to make the experience pleasant and seamless for customers were also a major condition on the project. Our focus was providing a solution that identified the different stages the clients would go through, and respond to them accordingly.
The visitors to The Style Library LLC. were divided into three categories:
Strangers – first time users who had not registered with the website
Applicants – those who have registered or signed up but are yet to be approved by the website Admin
Customers – Approved visitors who have access to all the pages of the website and can place orders
We needed to customize the Magento platform so that these different customer types could be integrated into the e-store.
The e-store required by The Style Library LLC. needed smart inventory management styles, since the rented items needed to be removed from the product list, which were then added back once the customer returned them. We also needed to make the payment procedure hassle-free.
The customers, who rented these fashion pieces, were to be informed about the terms and conditions, as well as reminded through emails, about the approaching return date of the products.
Since the visitors and customers were categorized differently, the images of the products were not meant to be displayed to all in the same way. For instance, the website needed to be customized such that the first-time visitors needed to sign up before being able to access or properly view any image, and only accepted customers could borrow from the collection.
Apart from the product details and inventory management, the staff taking care of the different functionalities also needed to be managed. Hence, a hierarchical admin and sub-admin system was required, to be integrated into the e-commerce site.
We suggested the most suitable solution for our client's requirements, which was a customized Magento e-commerce website. The applicants (ones who had registered with the website but yet to be approved by the website admin) could add items to their cart or wish list, but they could only go through the renting and checkout process after becoming confirmed customers.
We incorporated a follow up email Magento extension for easing the reminder and follow-up email process. The PayPal Pro payment gateway was integrated for secured payment processing, and the FedEx Shipping tool was implemented so customers could track their orders.
We made the website responsive, to ensure that it was well suited for the needs of trend-savvy fashion professionals.
The website was tailored such that any prospect visiting the website could only view low-resolution images. They needed to register with the website in order to view the high-resolution images. We integrated Imagemagick API, it helped with the resolution conversion.
There will be a Super Admin, with the authority to add, edit, or delete staff members, and also assign roles to the latter. For instance, the data entry staff or shipping status staff has specific roles, while the managerial staff have more roles. Hence they can manage content and add or view reports too.
The sub-admins are to be managed by these super admins and they would have access only to their role-specific content.
The Style Library LLC. and its magnificent collection has a sophisticated clientele.
With the aid of a well-managed website, they have been able to attract numerous professionals from the fashion industry, who have become their best customers.
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