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A DIY (Do It Yourself) Software For Interior Designers To Create Visual Design Concepts Within Minutes

Sampleboard Case Study

Net Solutions helped SampleBoard build SaaS software that got them funded by Google in South Africa.


Rosslyn Tebbutt, an interior designer, based out of Cape town in South Africa, realized that there was surely a better way to create visual design concepts than doing them manually every time. Although, tools like Adobe Photoshop, Corel Draw or Illustrator were available, but no such software existed which could match the requirements of interior designers specifically. She realized that she could fulfill this need and co-founded SampleBoard in 2010.

About Sampleboard Case Study

The Problem

When Rosslyn approached Net Solutions to build this product, she clearly presented her requirements. She enlisted the features and functionalities which she wanted to include in the software. She was clear that she wanted to build it like a SaaS solution. The objective was that SampleBoard should enable users to source, import and save product items, mood images, fabric swatches, textures, colors, palettes, patterns and create digital mood boards using the interactive drag-and-drop interface.

Solution For Sampleboard Case Study

The Solution

  • Collaboration and Communication

    Project collaboration was done using Basecamp. All project communication was done using email, Go To Meeting and Skype. To accelerate the development process, Rosslyn flew down to our office and stayed for a few weeks to make sure that everybody was on the same page. Once the MVP was launched, Rosslyn shared the MVP with the fellow designers and the product was iterated further.

    Process and Engagement Model

    SampleBoard was developed using Agile Team Model. The development started with defining the information architecture and wireframes for the application. Once the Business Analysis phase was completed and mocks for the MVP (most essential features) got ready, a dedicated team of developers and testers were assigned to work on delivering the sprints as per the project plan.

  • Technology Stack

    SampleBoard was developed using Java and MySQL as the back-end technologies hosted on AWS cloud. The customization module was built using Flex and web services were developed using REST. We used MVC architecture to utilize the power of scalable dual web servers and a database server. The architecture and coding allowed for server farms to be integrated seamlessly as the data and application usage grow. The modularity of the code allowed creation and addition of plug and play features like social calendar, photo sharing, and slideshow galleries.

They were able to create exactly what we wanted and were willing to think outside the box. We wanted something different and they produced it!

Rosslyn Tebbutt
Rosslyn Tebbutt Founder, SampleBoard

The Result

By choosing Net Solutions as its development partner, SampleBoard has been able to receive following value proposition:

  • Launched a niche product targeted to interior designers

    SampleBoard stood out as a product with high differentiation as it was custom created for the designer community. They loved its usability and experience. They could try it out with minimal monthly fee instead of shelling out huge amounts in purchasing licenses.

  • Won laurels and awards in South Africa

    SampleBoard got selected for Google's startup incubator and Umbono program. It received funding and office space as part of incubator and got featured as one of the prominent startups in South Africa in 2013.

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