The year was 2012. The United States was in the middle of another presidential campaign, and political tensions were high. Democrats strongly supported President Barack Obama while Republicans had rallied behind his challenger, Governor Mitt Romney. And within all the chaos, a small group of entrepreneurs saw an opportunity—niche dating sites based on political affiliation.
The founder of Political Matchmakers believed the time was ripe for two politically orientated dating sites, one for those who leaned right and another for those who leaned left.
Since political views are not always binary, each website would ask users daily straw polls—questions on hot political issues—placing them at a specific point along the political spectrum. It would allow, for instance, moderates to match with other moderates on either site. It also allowed people to match based on their stances on specific issues.
- Built two, fully functional dating websites in record time
- Created an algorithm to match like minded users
- Captured the attention of national media
- Gained a massive influx of users with zero issues scaling
Working Against Time
The real challenge? The founders knew it was essential to get the sites live well before the election. That way, they could capture the attention of the media as well as a potential user base that was fired up. In short, there was no better time to launch than at the height of campaign season.
Could they find the right partner? One that both understood the American political landscape and could deliver on time?
The founders quickly shortlisted candidates based on their profiles and their initial response. Net Solutions stood out because they demonstrated an intimate understanding of the U.S. political system, despite being headquartered on the opposite side of the world.
In the initial consultation, Net Solutions suggested mitigation strategies for unpredictable traffic the sites were likely to experience that also aligned with the founders’ vision and made sense to their technical advisors. Most importantly, Net Solutions was confident they could launch the sites within the aggressive timeframe the founders had set.
Convinced they had found their right partners, Political Matchmakers signed with Net Solutions, and the team got to work.