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Responsive Web Experience For Canadian Real Estate Firm

Mainstreet Case Study

We helped Mainstreet Equity Corp., a Canadian Real Estate Enterprise with a net worth of $1.15 billion, create a compelling digital experience for desktop and mobile devices.


Mainstreet Equity Corp. is a publicly traded (TSX: MEQ) Residential Real Estate Company in Canada. Established in 1998, Mainstreet has grown its portfolio from 272 units with a market value of approximately $17 million to 8,414 units and approximately $1.15 billion market value now.

Mainstreet Equity Corp. wanted to develop a new website which could cater to the modern Canadian audience which is tech-savvy and would like to search properties using mobile devices.

Before approaching Net Solutions, they had hired a vendor but were not satisfied with the quality of work. After doing their due diligence over several weeks, they awarded the project to Net Solutions.

About Mainstreet Case Study

The Problem

When Michael Birklein, Director, Marketing & Communications at Mainstreet Equity Corp., built a mobile strategy for his organization, he was clear that he did not want a responsive website. Rather, he wanted the mobile experience to be different from that offered at desktop browsing.

Solution For Mainstreet Case Study

The Solution

  • Process and Engagement Model

    The project was executed on a Fixed Price Engagement model since the scope was defined and it was possible to estimate the project. Since the scope was relatively small, we adopted the Waterfall Development Model for it.

    Collaboration and Communication

    Project collaboration was done using Basecamp. All project communication was done using email, Go To Meeting and Skype. To accelerate the development process, Michael Birklein, along with his CEO Bob Dhillon, flew down to our office and stayed for a few days to ensure that developments matched his expectations.

  • Technology Stack

    The User Experience design team conducted various sessions with Mainstreet team to understand their audiences, preferences and tested different design mockups before arriving at the current design (which is LIVE).

    The backend was developed using Wordpress CMS. Integration with Web2Text Database was done, and the project team set acron (a time-based scheduler) on a daily basis to update the Web2Text database so that the rental data of properties remains updated.

    Testing of both the websites was carried out across desktop, phones and tablets.

Mainstreet Equity Corp. The workflow process was seamless. Our online brand has been given a great boost. The end product is a stunning success. Net Solutions is now my go-to company for interactive solutions.

Michael Birklein
Michael Birklein Director, Marketing & Communications

The Result

  • Delivered an Enhanced Digital Experience

    Mainstreet's new website impressed the audience. The brand new design was loved by everybody. It speaks volumes of the high standards Mainstreet maintains.

  • Enabled Customers To Access Real-Time Data

    The rental data of Mainstreet Properties stays updated always, and users can access the data in real-time.

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