How Net Solutions helped Haymarket Consumer Media launch
The World's Most Innovative Football Stats App
Haymarket Consumer Media
Sports and Entertainment
Haymarket Consumer Media is a familiar name in the field of brand communications, with some big names such as F1 Racing, FourFourTwo, Autosport and Autocar, including the motoring photographic agency LAT Photographic under its banner.
This media wing has also made an impact in the online sector with its productions such as PR Week, Blue Boomerang, and Healthcare Republic.
Haymarket approached Net Solutions to create an Android app to complement its already existing iOS version. Stats Zone provides all-inclusive stats for free, on all the biggest soccer games in Europe including the English Premier League, La Liga, Serie A, Bundesliga, Ligue 1, and the UEFA Champions League.
Implementing this was challenging, considering that the programming was done on video overlay. This application would also contain extensive information of all the league matches from a period of over 4 years to help users create their Fantasy Football teams.
Displaying the data in animated video format was difficult since a lot of information had to be collated. It would be showcased as such that even the exact periods of the game could be accessed by the user. For instance, if a user wanted to see a particular player's move or compare teams or players, he could do it right away on his screen with animated effects.
Although a huge amount of data was available from the client's side yet getting information for the ongoing games was not easy. It had to be made available quickly and accurately so that the end-user could apply it further for creating their Fantasy teams.
Native canvas drawings were used to showcase the stats for a particular player as well as for teams. It required collating all the data, then obtaining the co- ordinates from the old games, and using it to create accurate stats. Then we carried out the next step of managing the UI design, and finally we were ready with the animated stats.
We hoped to use a third-party application, Opta, to ensure prompt and precise transfer of ongoing game information. Once a user selected their preferred game, or player(s) for updates, they would instantly get the stats synchronized accordingly, including the tiniest details and pre-match facts.