Live TV Mobile Experience to Engage English Premier League Fans
English Premier League is an IMG client. IMG is a global leader in sports, events, media, and fashion, operational in more than 30 countries.
Net Solutions has been working with IMG UK since 2009. We have been building enterprise portals and websites for them for various international sports and events, including EPL and Rugby World Cup.
The primary requirement was to build the app, keeping in mind the fact that the mobile audience may be unable to access TV for various reasons. The app was expected to allow EPL fans to download the app, and watch the LIVE matches and highlights, view match schedules, as well as stream past videos.
IMG defined the requirements and provided the designs as well. Our scope was to deliver an iOS app. Our team of business analysts partnered with IMG to detail the scope in order to estimate the work hours and define the costs. We designated a group to deliver the work within the agreed timeline. The project was executed using a Hybrid Agile Model, a combination of the Agile and Waterfall models.
The app was developed using PhoneGap as the mobile app development framework.
Project collaboration was done using Basecamp and Jira. Project communication was done using Go ToMeetings and Skype. Coordination between IMG and Net Solutions team was ensured via an Account Manager.
In launching the LIVE TV app, the English Premier League added another customer acquisition channel ( in addition to TV ) for better engagement with the millennials.
We were able to deliver the project on time in spite of a tight deadline owing to strong project management. This helped IMG launch the app properly on time.
Net Solutions provided excellent support in the areas of website engineering and site optimization. I can confidently recommend Net Solutions as a dedicated and reliable supplier, and experts in their field.
