When Net Solutions first began working with IMG Licensing, the company was already a leader in sports and event management—staging hundreds of live events and branded entertainment experiences every year, throughout the world. Eventually, WME acquired IMG and the two corporations formed a new business entity known as Endeavor—which remains a leader in the field.
The English Premier League (EPL), a top-level UK football league, was one of those high-profile organizations that IMG managed. And IMG wanted to keep executives at EPL engaged in the content they produced.
To this end, IMG had created a desktop application that enabled a tie-up with Livestream. EPL execs with access to the platform could stream and watch the EPL events as they happened live.
The problem? The platform only showed event streams in real-time. There was no way to watch or rewatch content that had already aired, and users couldn’t view any specialty content produced by IMG.
IMG wanted to give select EPL execs access to their content schedule. Further, they hoped to enable active communication through the app between relevant EPL stakeholders, especially when it related to streamed and produced content.
Lastly, since mobile phones and tablets were becoming more common, many EPL executives did not want to be limited to their desktops to browse content. In fact, many preferred a mobile app.
Envisioning a New Platform
Rather than upgrading the platform, IMG looked into creating an entirely new platform based on the existing one. If this solution proved viable, they would be able to implement all the changes they wanted in one fell swoop.
IMG imagined a platform that allowed users to:
- Watch sporting events that had already aired
- View schedules
- Send internal messages to other EPL execs regarding the content they were viewing
The new app, they decided, would work on both the iPad and the web for desktop access. They also chose to distribute iPads to EPL executives as part of the program.