Live TV mobile experience to engage English Premier League fans
We helped English Premier League (EPL) deliver LIVE viewing experience of soccer matches via an iPad app to its fans, globally.
Background
English Premier League is an IMG client. IMG is a global leader in sports, events, media and fashion and operational in more than 30 countries. We have been working with IMG, UK since the year 2009. We have been building enterprise portals and websites for them for various international sports events including EPL and Rugby World Cup.
IMG approached Net Solutions to deliver a LIVE TV iOS app for EPL.
The Problem
IMG wanted to provide a LIVE TV viewing experience to EPL fans via an iPad app. The prime requirement was to build the app keeping in mind the mobile audience unable to hook to TV for different reasons. The app was expected to allow EPL fans download the app and watch the LIVE matches and highlights, view match schedules and stream past videos, as well.
The Solution
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Process and Engagement Model
IMG defined the requirements and provided the designs, as well. Our scope was to deliver an iOS app. Our team of business analysts partnered with IMG to detail the scope in order to estimate the work hours and define the costs. We designated a group to deliver the work within agreed timelines. The project was executed using Hybrid Agile Model which is a combination of Agile and Waterfall model.
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Collaboration and Communication
Project collaboration was done using Basecamp and Jira. Project communication was done using Go to Meetings and Skype. Coordination between IMG and Net Solutions team was ensured via an Account Manager.
Technology Stack
The app was developed using PhoneGap as the mobile app development framework.
Net Solutions provided excellent support in the areas of website engineering and site optimization. I can confidently recommend Net Solutions as a dedicated and reliable supplier, and experts in their field.
The Result
By choosing Net Solutions as their development partner, IMG has been able to receive following value proposition:
A new channel to engage fans Launching LIVE TV app, English Premier League added another customer acquisition channel (in addition got televisions) and engaged the millennials better. Timely Launch We were able to deliver the project on time in spite of a tight deadline, owing to better project management. This helped IMG launch the app well in time.