We helped Appee create 'Real time digital experience' for their customers by providing in-app customer engagement
APPEE is the brain child of Ken Kades, an experienced project manager, and Steve Brandish, an ingenious designer and creative director. This is an innovative web app which allows a company to gather insights about customer views and preferences, ultimately informing future decisions.
APPEE allows companies to create campaigns and post them on a timeline that best suits the target audience and produces reports in a graphical format for easy inference. Simple-to-use, it is an app that helps reach large numbers of both present customers and future prospects.
Our client wanted a survey app which could be installed on both Android and iPhone and a back-end from where campaigns could be managed. When analysed, we realised this was an advanced concept. Ken and Steve wanted to work hands-on with us and were present for much of the development stages. Feedback and improvisation were also carried out simultaneously, as part of organic design and development.
We used MongoLab to provide a Database service; this reduced the load at the server, making the front-end really fast. The app uploads in no time, making participating in a survey less time-consuming for participants. This is one of the major reasons why companies prefer this app.
We created a one-page web app using Underscore.js as the template framework, downloadable as a single page in web view. Hence there was not need to hit the server every time there was an update, removing the requirement to download different pages.
JSON, a lightweight data-interchange format, eased the representation of data in graphical format, using API. Since this is easy for machines to parse and generate, this proved the best solution for dashboard creation.
jMeter, created to test Web Applications, is now also used for testing functional behaviour and measuring performance. We also applied it to testing our product, resolving the problems of performance and scalability.
Net Solutions helped us built software that enable Businesses to understand how customer engage with their brands.
APPEE has proved useful to a wide range of customers: the feedback of many satisfied customers speaks volumes for the quality of the app and its development.