Free Industry Report

State of B2C Commerce 2021

Our 2021 State of B2C Commerce Report highlights the latest trends, based on our interviews with high-performing business leaders. Read an in-depth analysis of how B2C companies from across 10 countries are integrating B2C marketing and technology strategies into their brand’s broader digitization agenda to build a digital commerce blueprint and manage headwinds.

Redefining the Attract, Engage, and Retain Strategy in Today’s Phygital Era

The uncertain customer behavior, pressure to balance customer’s sustainability and experience needs impact the B2C landscape. 2021 is all about understanding the customers better, managing the inventory better, being sustainable, and delivering better experiences, steered by the digital emerging technologies and trends.

Sustainability

Subscription-based Products

Increase in Brand’s Social
Media Presence

Inventory Management

Voice Commerce

Personalized Customer Experience

What Channel is Driving the Most Traffic?

Which of the Following Customer Retention Tactics are Followed by Your Brand?

How would you rate (on a scale of 1 to 4) your prediction on the return on your investment on the following technologies/initiatives?

In Which ways You are Embedding Sustainability into Your Last-mile Fulfilment Operations?

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State of B2C Commerce 2021