When digital platforms age, they create daily operational friction that places a hard cap on growth. Wemoto, one of the UK’s largest suppliers of motorcycle spare parts, hit this exact wall with a 15-year-old digital infrastructure. Handling approximately 10,000 orders per month across six countries, the brand required an enterprise-grade platform capable of running efficiently at scale. We rebuilt Wemoto’s entire e-commerce ecosystem from the ground up. Our team consolidated eight standalone sites into a single multi-tenant platform, integrated automated supplier workflows, and resolved major search bottlenecks. This digital transformation streamlined global operations across retail and trade channels, easily handling millions of SKUs while completely preserving the brand’s hard-earned search engine rankings.
Improvement in site performance, dropping average page load times from over 10 seconds to under 3 seconds.
Increase in overall platform conversion rates following the rollout of intuitive mobile-responsive design and smarter search tools.
SEO visibility drop during a high-volume, multi-lingual migration that involved updating millions of complex URL patterns.
Wemoto’s legacy e-commerce platform was built over 15 years ago and had become impossible to maintain or scale. Detailed discussions with internal operations teams and store managers highlighted critical failures across three main areas:
The old software relied on a rigid, monolithic codebase that caused frequent page load delays during high-traffic hours. Because the system lacked multi-tenancy support, each regional website required completely separate code updates, driving up maintenance costs. Additionally, the lack of centralized ERP integration meant that inventory rules and tracking adjustments had to be coded manually.
The storefront was entirely desktop-centric and lacked mobile responsiveness, alienating a massive surge in mobile buyers. The basic search engine only crawled a few visible product fields, which hid thousands of relevant parts and directly lowered conversion rates. On the administrative side, the database architecture was labor-intensive; product managers had to run manual SQL commands for everyday product updates because the system lacked bulk-update tools.
Under the old system, international franchises could only buy inventory from the core UK entity. All cross-border orders had to be routed through the UK office manually, creating severe distribution bottlenecks and order delays across Europe and Australia.
We do not guess how platforms should perform under pressure; we study exactly where current workflows break down. Our team designed a phased strategy to modernize the database and interface layers without causing system downtime.
To modernize a complex global franchise network, we built an end-to-end omnichannel retail platform that automates everything from customer orders to cross-border fulfillment and tax compliance. This solution eliminates operational silos, enabling seamless inventory trading, localized purchasing, and real-time visibility across all business channels.
We engineered a platform built to manage four separate operational channels:
We built independent stock management capabilities for each country block. If a customer buys an out-of-stock component on a regional storefront, the system instantly generates a pending supplier order, evaluates available stock across other global warehouses, and routes the fulfillment request to the top-ranked franchise supplier automatically.
A dynamic invoice engine generates customized financial documents instantly based on order type, region, and international tax laws (including OSS tax rules for remote EU sales and IOSS compliance rules for destination-country VAT).
We built a centralized dashboard for franchise owners tracking Sales Performance, “Limbo” customer orders awaiting stock allocation, and supply chain analytics across carriers like DPD, DHL, and Royal Mail.
Transitioning from a fragmented legacy architecture to a modern multi-tenant platform delivered clear, measurable improvements across all business metrics.
By executing a zero-downtime phased migration across Spain, Australia, the Czech Republic, France, Italy, and the UK, we successfully consolidated 8 standalone websites into 1 unified, multi-tenant platform all while handling high volume data migration . The new architecture demonstrates high-volume resiliency, efficiently processing an average of ~350 transactions per hour, and scaling to ~450 peak transactions per hour during rush periods.
Crucially, by connecting all global franchise inventories through automated F2F workflows, the system now manages Wemoto’s ~10,000+ monthly orders across franchises without routine intervention from the UK main office, significantly dropping operational overhead while expanding regional market penetration.
Implementation challenges and how we solved them
We do not build software in a vacuum. We bridge the gap between complex legacy platforms and modern user experiences. Our team combines deep database knowledge with strict engineering practices to construct enterprise tools that run flawlessly under real-world, high-volume pressure. We know that a beautiful front-end interface is useless if it cannot communicate perfectly with backend systems and global logistics APIs. If you need an engineering partner who understands the operational realities of global multi-site distribution, let’s connect.
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