Nualight, an international LED lighting company headquartered in Cork, Ireland, was into high-performance sustainable lighting for major grocery chains and food retailers across Europe and North America. As Nualight expanded into mainland Europe, its Kentico-powered website could no longer support multilingual content or modern product discovery. Net Solutions overhauled the platform, upgrading from Kentico 5.5 to Kentico 7, and delivered a multilingual, SEO-optimized website ready for entry into the European market.
Nualight’s website was running on an outdated CMS that could not support the demands of a European expansion.
The existing Kentico 5.5 platform had no direct upgrade path to Kentico 7, requiring a full rebuild. Continuing on the old version was no longer a viable option for a growing international business.
The site could not deliver content in multiple languages, making European market entry difficult. Nualight needed localized content to communicate effectively across different countries.
The product section lacked the structure and dynamism needed to present the full lighting portfolio effectively. Customers could not browse by technology, applicability, or category.
There was no case study section for Nualight to showcase client success stories. Without evidence of real-world results, converting new European prospects was harder.
The website was not optimized for search performance in European markets. Organic discoverability was limiting the acquisition of new prospects.
Net Solutions managed a custom Kentico 7 build from scratch, given the absence of a direct upgrade path from 5.5. The team collaborated with Nualight’s brand managers on design and developed the product structure, case study section, and SEO strategy in parallel.
Net Solutions delivered a redesigned Kentico 7-powered website with multilingual support and a structured product showcase.
A clean Kentico 7 implementation was built without carrying over legacy technical debt. The new architecture gave Nualight a stable, maintainable foundation for future growth.
Kentico’s built-in language management enabled language-specific content for multiple European markets. Content managers could update each language version independently.
The product showcase was rebuilt to display the full portfolio by technology type, applicability, and category. Browsing became fast, structured, and informative.
A dedicated section was created to feature customer success stories and establish credibility with prospects. The section was aligned visually with the rest of the site’s image gallery.
Multiple enhancements were embedded into the site architecture to improve search ranking across Google. The design and structure both contributed to better organic visibility.
Nualight launched with a platform they were confident in, and the results were immediate.
Staff found the new CMS intuitive and easy to manage without developer assistance. Operational independence improved significantly after launch.
The website was well-received by internal teams and prospective clients entering new European territories. Nualight’s digital presence finally matched their product quality.
Net Solutions was retained for continued maintenance, cross-browser compatibility work, and feature enhancements. The engagement grew into a long-term relationship.
Net Solutions brought deep Kentico expertise to a technically complex migration with no ready-made upgrade path. Their CMS track record and multilingual delivery capability made them the right choice for a business under expansion pressure.
International expansion demands more than a translated page. It demands a platform architecture built for multilingual content, regional SEO, and consistent brand experience across markets. Net Solutions has helped B2B technology leaders modernize their digital presence for global growth, without the risk of a disruptive rebuild. Let’s map out what that looks like for your business.
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