A multinational, privately-held seller of heavy construction equipment headquartered in Europe, undertook a major digitization drive and needed a UX partner capable of enterprise-scale fieldwork. Net Solutions provided UX design and consulting covering stakeholder research, ethnographic inquiry, empathy mapping, and sales process analysis to support development of a globally consistent digital sales tool.
With sales teams operating independently across 120 countries, the company had no consistent process, no shared insight mechanism, and no competitor benchmarking capability.
Sales teams in different countries operated according to their own local practices with no shared framework. The customer experience varied unpredictably depending on geography.
Regional teams applied their own interpretation of brand guidelines with no mechanism for standardization. Consistency across 120 markets was structurally impossible without a digital tool.
No structured system existed for capturing and sharing competitor pricing and product feature data across regions. Each local team worked from their own partial picture.
Gathering and validating requirements across an organization of this scale required cross-continental fieldwork. Standard requirements methods were insufficient for a project this distributed.
Net Solutions’ UX team worked on-site with the company’s stakeholders, conducting contextual inquiry into the global sales journey. Ethnographic research, stakeholder interviews, and empathy mapping were used to build a deep understanding of how sales actually worked across different regions before any design decisions were made.
Net Solutions delivered UX strategy, research, and design consulting to support the global sales application development.
Net Solutions conducted structured research across multiple countries using ethnographic and contextual inquiry methods. Findings reflected real sales behavior rather than assumptions made from headquarters.
Empathy maps were developed capturing the experiences of sales representatives and customers across the global sales journey. These gave the design team genuine insight into user needs at each touchpoint.
Detailed documentation of sales workflows across regions identified inconsistencies and structured opportunities for process standardization. The output was actionable, not theoretical.
A comprehensive UX framework was produced recommending design principles and interaction patterns for a globally consistent sales experience. Internal engineering teams had a validated design direction to build to.
Proposed designs were validated with field sales representatives across multiple geographies before being finalized. Real-world input from the people using the tool shaped the output.
The UX engagement provided the foundation for a globally consistent digital sales experience.
Regional sales process inconsistencies were documented and a design framework was established to address them systematically. The company had a clear blueprint for a unified global experience.
The UX research and design output gave internal development teams a validated, evidence-based direction to build against. The design work removed ambiguity from the engineering phase.
Net Solutions’ consultative approach and quality of delivery led to an expanded engagement covering additional digital transformation initiatives. A single project evolved into a multi-workstream relationship.
Net Solutions brought enterprise-scale UX capability to a project requiring cross-continental fieldwork. Their willingness to operate in the client’s environment and work through complexity at this scale is what made the engagement credible. When your transformation challenge spans 120 countries, you need a design partner who can operate at global scale – that’s us!
Reaching customers in emerging markets isn’t just a commerce challenge, it’s an engineering challenge. Low bandwidth, device fragmentation, and unreliable connectivity require solutions that most platforms aren’t designed for. Net Solutions has the architecture and mobile engineering expertise to build commerce experiences that perform wherever your customers are. If you’re scaling in complex markets, let’s engineer a solution that works there.
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