MyPrivateBanking (MPB) is the first independent information and networking platform for private bank clients and wealth management customers worldwide. Its founders wanted to give high-net-worth individuals an unbiased space to access wealth management information and compare service providers. Net Solutions built the platform from scratch on a custom .NET CMS and it successfully attracted and retained its target audience.
No independent digital platform existed for private banking clients to access unbiased information and benchmark wealth management providers.
The product MyPrivateBanking wanted to build had no precedent in the market. Starting from scratch meant no existing template or reference product to validate design and architecture decisions against.
High-net-worth individuals had elevated expectations for digital quality, information credibility, and user experience. A generic financial website would not meet the bar this audience required.
Complex financial content needed to be organized in a way that was navigable, trustworthy, and useful for sophisticated investors. Poor structure would undermine the platform’s credibility.
Both SEO and usability had to be optimized simultaneously to drive qualified registrations from a niche global audience. Prioritizing one at the expense of the other would limit commercial success.
Net Solutions began with stakeholder interviews to align the platform’s design with MPB’s commercial objectives. An Information Architecture workshop produced a structured sitemap and wireframes. The platform was built on a custom .NET CMS using Agile Scrum with two-week sprints. SEO strategy was embedded in the site architecture, and usability testing was conducted before launch. Technologies used – Kentico, .NET, SQL Server.
Net Solutions delivered a custom .NET CMS-powered wealth management information platform.
Extensive stakeholder interviews were conducted to map business objectives before any design work began. This ensured every subsequent design decision had a clear commercial rationale.
A dedicated IA workshop with the MPB team produced a structured sitemap and wireframe set. Navigation and content hierarchy were designed to serve sophisticated financial decision-makers.
The platform was built on a custom .NET CMS providing full content management capability and membership administration. The team had complete editorial and operational control from launch.
A comprehensive SEO strategy was built into the site’s information architecture rather than applied retrospectively. Organic visibility for relevant financial and wealth management search terms was prioritized from the foundation.
In-depth usability testing was conducted before launch to identify and resolve friction in the registration and engagement flows. Users arrived on a platform that had already been optimized for their behavior.
MyPrivateBanking attracted its target audience and grew its member base following launch.
The platform attracted high-value users through the SEO and usability strategy. Member registrations grew in line with business objectives in the period following launch.
Net Solutions was retained as MyPrivateBanking’s technical partner for three years, continuously developing and enhancing the platform. The longevity of the relationship reflected the quality of the initial work.
Net Solutions was also commissioned to build a second website for the company, reflecting the trust established through the first engagement. The MD praised their advice and reliability across the full relationship.
Net Solutions were MyPrivateBanking’s technical partner from day one. Three years of continuous collaboration and a second website commission are the strongest testimony to the quality of both the relationship and the output. If your business model depends on earning trust from a discerning financial audience, your platform needs to reflect that.
For financial services and research businesses, the platform isn’t a supporting asset; it’s the primary mechanism through which clients experience your expertise and trust your brand. Net Solutions has built wealth management and research platforms for highly demanding audiences, combining information architecture, SEO strategy, and Agile delivery to create platforms that grow your authority over time. If your platform needs to be worthy of your audience, let’s build it to that standard.
Ask Sol anything about digital products, AI, engineering, or growth, and get answers drawn from years of Net Solutions thinking and experience.