In the high-stakes entertainment and sports sector, delays in product approvals can directly affect launch timelines and retail performance. WME Group(through its licensing arm, IMG) manages complex approval workflows for global brands whose licensed products generate more than $17 billion in annual retail sales.
As the business grew, its legacy approval platform became increasingly difficult to maintain and extend due to an aging tech stack and rigid interface constraints. WME Group needed a modern, scalable system that could streamline product approvals, support dynamic brand-specific workflows, and enable teams to bring licensed products to retail markets faster.
To maintain its market dominance, WME Group required an overhaul of its outdated approval workflow platform constrained by limited capabilities. Legacy brand approval systems were slow and made it difficult to support new feature requests, and the implementation of crucial features like customized workflows for specific brands. We reimagined and re-engineered the platform from the ground up, with a unified workflow engine, dynamic forms, system-wide reporting, and a companion mobile app (eApprovals). This digital transformation cut approval processing times by 40% and provided the technical resilience required to manage high-volume global brand assets.
Reduction in average approval processing time
Internal adoption achieved within six months of launch
Faster report generation for operational audits
eApprovals mobile application deployed across 100+ organization-level enterprise environments
IMG Licensing, the brand licensing subsidiary of WME Group, operates as the world’s leading brand licensing agency. However, its License Product Management department struggled to provide a streamlined service due to an outdated approval workflow management platform:
We re-architected legacy licensing systems from the ground up. Taking a holistic, multi-platform approach, the team developed a repeatable workflow engine to streamline global brand licensing, built a dedicated enterprise mobile app for on-the-go product approvals, and synchronized the platform directly with central licensing databases. By modernizing core architectures across web and mobile channels, Net Solutions delivered a scalable, resilient digital platform that eliminated approval bottlenecks and supported high-volume global licensing operations.
We built an enterprise workflow platform that synchronizes brand and licensee profiles directly from the central licensing core platform:
To transition critical approval dependencies into live field environments, Net Solutions extended the web platform into native iOS and Android apps:
Net Solutions engineered the core approval logic into a repeatable framework that was successfully expanded to run standalone tracking environments for major global sports properties and corporate clients:
The operational and architectural overhaul delivered measurable efficiency gains and long-term commercial value across the global enterprise:
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We align complex technology implementation with precise enterprise branding guidelines. Our team combines deep database integration expertise with disciplined product design to turn high-risk workflows into predictable, high-performance digital ecosystems. We know that a modern mobile application is only as good as the database syncing logic underneath it. By bridging the gap between legacy corporate mainframes, enterprise CRMs, and responsive front-end interfaces, we build infrastructure designed to protect and scale multi-billion-dollar global portfolios. If you need an engineering partner who understands the operational realities of global media distribution, let’s connect.
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