Scalable, award-winning website for London's largest half-marathon sponsored by Nike.
What We Did
Built a Kentico-based CMS for the event website
Developed responsive UI for seamless access
Integrated powerful SEO tools for visibility
Enabled dynamic text and image management
Designed scalable architecture for high-traffic
Delivered complete solution within six weeks
Provided training for seamless admin onboarding
Outcomes
2.5x
faster page load times compared to the previous website, ensuring smooth user experience across devices.
6
week development timeline
#1
search ranking for “London half-marathon 2012
50%
reduction in content update time
Overview
By 2012, Run to the Beat had grown into London’s largest half-marathon, drawing 19,000 runners and securing sponsorship from Nike. IMG, the event’s organizer, needed a robust and scalable website to manage registrations, showcase event information, and promote the Nike+ app.
Net Solutions delivered a custom Kentico-based CMS within six weeks with responsive design, SEO integration, and dynamic content management features. The site successfully handled traffic surges, providing a seamless experience for participants and visitors.
“Net Solutions provided excellent support in website engineering and site optimization. I can confidently recommend them as experts in their field.”
Jaspinder Singh
Software Development Manager, IMG
Recognition & Awards
“Kentico’s 2012 Travel & Events Site of the Year”
3 Big Takeaways
01. Scalable Website Architecture
02. Enhanced User Experience with Dynamic Features
03. Award-Winning Collaboration and Execution
01.
Scalable Website Architecture
High Traffic Management
The Kentico CMS was built to handle traffic spikes, especially during peak times like race day, ensuring a seamless user experience.
Future-Proof Design
The scalable architecture allowed IMG to manage increasing traffic and incorporate future features without performance issues.
02.
Enhanced User Experience with Dynamic Features
Dynamic Content Management
The CMS enabled easy editing and uploading of text and images without affecting the site’s layout, making content updates seamless.
Optimized for All Devices
The responsive UI ensured consistent navigation and user experience across desktop, tablet, and mobile devices.
03.
Award-Winning Collaboration and Execution
Efficient Development Cycle
Net Solutions completed the project in just six weeks, aligning closely with IMG’s branding and technical requirements.
Industry Recognition
The website’s functionality and design earned Kentico’s prestigious Site of the Year award in the Travel & Events category.