A Huge Content-driven Site for Wealth Management and Banking
Learn how Net Solutions helped the Swiss firm, My Private Banking deliver a huge content-driven site
MyPrivateBanking (MPB) is the first independent information and networking platform for clients of private banks and wealth managers worldwide, created with an aim to support private banking clients in making profitable investment decisions.
The founders of MyPrivateBanking had a vision of making wealth management much more transparent, cost-efficient, and client-focused. They were driven by their own experiences as clients of a number of wealth managers.
The primary goal was to create a Web platform where users can find and exchange information to help them make intelligent investment decisions, such as choosing the best wealth managers, improving their wealth management strategy, lowering the cost of wealth management, and optimising management activities of their wealth managers.
With an aim to align the website design with company's business objectives, we started off with extensive stakeholder interviews to get an in-depth understanding of the scope, key objectives, and challenges of the project.
Our Business Analysts conducted an Information Architecture (IA) workshop with MyPrivateBanking team, where sitemaps and wireframes were developed to finalize the layout and navigation of the website.
We followed an Agile-based scrum methodology in which the project was divided into sprints of two weeks' duration. This enabled us to get early feedback and plan future sprints accordingly.
In order to drive more visitors to the website, a comprehensive SEO strategy was implemented and in-depth usability testing was conducted to engage the visitors and turn them into registered members.
We have been working with Net Solutions from the start of our online business three years ago. Net Solutions created our first website and continually developed it further in close cooperation with us. Given the good experiences from our first project, Net Solutions were responsible for a second website we recently started as well. During the entire period, Net Solutions provided us with excellent advice and reliable implementations. By offering state-of-the-art communication technologies and a high level of responsiveness Net Solutions made working virtual and across continents easy. A positive personal touch was provided by having attentive and reliable contact persons over a longer period of time. Special requests were promptly accommodated and, although a smaller company, we felt treated seriously at all times. We enjoyed working together with Net Solutions and recommend them as a trustworthy provider.
The flawless combination of website design, information architecture, and user engagement methodologies helped MyPrivateBanking.com attract targeted users and grow their member base.
The choice of agile-based scrum methodology and custom CMS platform (based on .NET) for development ensured that the project was delivered on time to meet the business objectives of MyPrivateBanking.
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