GSF Car Parts’ Digital Overhaul Boosts Revenue by 55%

Learn how Net Solutions helped GSF Car Parts modernize with Adobe Commerce and a headless CMS, creating a faster, seamless, and scalable online experience.

Executive Summary

GSF Car Parts – a leading auto parts retailer in the UK- was being held back by a five-year-old eCommerce platform that frustrated customers with 15-second page loads and couldn’t scale with the business. They partnered with Net Solutions to modernize their system using Adobe Commerce Cloud and a headless CMS. The results? Pages now load in 2–3 seconds for over 1,200 users simultaneously, and the monthly online order value jumped by over 42%. This seamless digital transformation revitalized GSF’s customer experience and accelerated its growth.

We’ve had the privilege of working with NSI for our IT development needs, and we couldn’t be more satisfied with their exceptional service and expertise. From day one, NSI has demonstrated a deep understanding of our business goals and has provided innovative, tailored solutions that have truly transformed our eComm architecture.
The NSI team consistently delivers quality work, on time and within budget. Whether it’s front-end website development, system integration, or providing ongoing support, NSI always goes above and beyond to ensure we receive the best possible results. Their ability to adapt to our ever-changing requirements while maintaining the highest standards is something we truly value.
What stands out the most about NSI is their commitment to excellence and customer satisfaction. They are always available to answer our questions, support, and ensure that our projects are deployed smoothly. With their expertise and proactive approach, we feel confident that we have a reliable partner in NSI for all our IT development needs.
We highly recommend NSI to any business looking for a professional, innovative, and trustworthy IT development team. They have been instrumental in our success, and we look forward to continuing our collaboration for many years to come!

Rishi Chhaniara

Robbie Stevens

Digital Sales Director | GSF Car Parts

The Challenge

Imagine running a popular online store where every page takes up to 15 seconds to load, and about 150 customers are stuck waiting at any moment. That was GSF’s reality. Their old, monolithic website platform was slow and inflexible, hurting both user experience and sales. Key challenges included:

Sluggish Pages

Site speed was unacceptable; shoppers often waited 10–15 seconds for pages to load, causing frustration and drop-offs.

Painful Updates

Any system update or product import took ages – adding new products could take 6–16 hours(and often required multiple retries), which slowed down the business. Due to time-consuming updates, stock and price updates used to run only four times/day, often leading to inaccurate stock levels, high returns, and cancellations. We have now implemented live inventory through APIs.

Integration Roadblocks:

Connecting the site to new tools or partners was a cumbersome process. The outdated architecture made integrations a nightmare, stifling innovation.

Rigid Content Management:

The old CMS was clunky and limited. Marketing teams struggled to update content or launch campaigns, making the site feel outdated.

Outdated User Experience:

The website’s look and feel were dated and unintuitive, leading to poor customer engagement and lost sales.

It was clear that GSF needed a comprehensive digital overhaul to overcome these issues and unleash its growth potential.

Our Approach

Net Solutions collaborated closely with GSF to plan a step-by-step transformation that would modernize the platform without disrupting ongoing business. We began with a thorough audit of GSF’s technology, identifying its key pain points, and then crafted a comprehensive roadmap for a phased rebuild. The approach was proactive and transparent: update every critical digital layer (commerce, content, user interface, and infrastructure) in iterations, test along the way, and ensure GSF’s team was involved at each stage. This collaborative, phased strategy meant GSF experienced continuous improvements rather than a risky “big bang” switch.

The Solution

To bring GSF’s digital presence up to speed, we implemented a suite of modern technologies and best practices:

01.

Modern eCommerce Platform (Adobe Commerce Cloud):

We replatformed GSF’s website onto Adobe Commerce Cloud, a robust solution packed with features like AI-driven product recommendations and advanced analytics. Live Search has been integrated, resulting in improved search flow efficiency and a measurable increase in conversion rates. The new platform is also global-ready with multi-currency and multi-language support out of the box, positioning GSF for easy expansion into new markets. It now supports a diverse range of payment methods, including Credit Cards, Apple Pay, Google Pay, PayPal, ClearPay, and Klarna, with an optimized ‘Buy Now’ feature. The entire checkout journey is completed in just 3–4 seconds, ensuring a fast and effortless shopping experience. In short, the site became faster, richer in features, and primed for growth.

02.

Headless CMS (Contentful)

To fix the content bottleneck, we integrated Contentful as a headless content management system. This “liberated” GSF content marketing can now create, edit, and publish site content instantly, eliminating developer reliance. From dynamic homepage banners to engaging product stories, content updates became seamless and frequent.

03.

Revamped User Experience:

Before AI-driven automation, Euro Car Parts relied heavily on manual processes for fraud detection, demand forecasting, and warehouse management, leading to inefficiencies and increased operational costs. By automating fraud detection, AI helped identify anomalies in transactions, proactively preventing fraudulent activities while maintaining customer trust. AI-powered predictive analytics optimized demand forecasting, allowing the company to maintain the right stock levels, avoid overstocking, and improve cash flow management.

Automation also reduced the need for manual intervention in logistics and operations, freeing employees to focus on higher-value tasks such as strategic planning and customer engagement. As a result, Euro Car Parts not only reduced operational costs but also strengthened business resilience, ensuring long-term profitability and growth.

04.

Agile Development & Deployment

We set up automated CI/CD pipelines for GSF’s new platform. This means new features, security patches, or design tweaks can be rolled out continuously with minimal downtime. GSF’s tech team can test changes in a staging environment and deploy updates at the push of a button. The result is a site that’s always up-to-date and able to evolve quickly in response to market needs.

Together, these solution components formed a flexible, future-proof digital platform for GSF Car Parts, one that could deliver a fast, personalized shopping experience and easily adapt to the company’s growth.

Impact

The Impact After implementing the above solutions, GSF Car Parts saw immediate and dramatic improvements across their online business metrics:
Blazing Fast Performance

Page load times plummeted from ~15 seconds to about 2–3 seconds on average. The new site can smoothly handle over 1,200 concurrent users with no slowdown, ensuring customers no longer abandon their carts due to impatience.

Quick, Easy Updates

Deploying updates and importing product data became a non-issue. What used to take up to 16 hours now takes around 30 minutes. In practical terms, GSF can add new inventory or update pricing in a fraction of the time, keeping the online store fresh and saving countless hours of IT effort.

Seamless Systems (No Errors)

All systems (inventory, sales, CRM, etc.) are now integrated on a unified platform. The data flows effortlessly without the sync errors that plagued the old setup. GSF’s online and offline stock counts match 100%, with zero discrepancies even during peak sales, a massive win for operational accuracy.

Higher Conversion Rate

With a smoother shopping experience and faster site, more visitors are converting. GSF’s online conversion rate jumped to 5%(a significant increase from the old site). Every improvement, speed, content, and UX contributed to converting more browsers into buyers.

Revenue Growth:

Perhaps most impressively, GSF’s monthly online order value surged by 23.15% after the overhaul. By removing friction and instilling confidence in users, the new platform directly boosted sales. This revenue lift is a clear testament to the success of the digital transformation.

Scalability for the Future

GSF now has a future-proof foundation. They can easily scale for traffic spikes (no more slowdowns on Black Friday sales), add new features or integrations quickly, and expand into new regions online without needing to rebuild the core. The company’s digital strategy is no longer constrained by technology; it’s empowered by it.

Why Net Solutions?
Key Differentiators

Choosing Net Solutions as a partner meant choosing a team committed to client-centric innovation. Here’s what sets us apart and made GSF’s success possible:

Solutions Tailored to You:

We never deliver one-size-fits-all answers

We take the time to understand each client’s vision and business landscape, then craft a solution that fits like a glove. (For GSF, we aligned every tech choice with their immediate needs and long-term growth plans.)

Seamless Integration Experts

We excel at knitting together all the moving parts of a digital ecosystem. Our team ensured GSF’s new platform integrated smoothly with their inventory, payment, and CRM systems, enhancing operations rather than disrupting them. We tackle complex integrations so you don’t feel the seams.

Innovators at Heart

Technology doesn’t stand still, and neither do we. We proactively incorporate cutting-edge advancements – from AI features to modern UI trends – to keep our clients ahead of the curve. With Net Solutions, you’re never stuck with “yesterday’s tech.” GSF’s adoption of headless CMS and AI-driven personalization is a prime example of this forward-looking approach.

Global Experience, Local Insight

Expanding into new markets? We’ve got you covered. Our experience is international, but we respect local nuances. In GSF’s case, the platform now supports multiple currencies and languages, ready for global growth. We help you go global without losing the local touch that makes your business unique.

Long-Term Partnership

Our job isn’t done at launch. We stand by our clients with ongoing support, optimization, and strategic input. Think of us as an extension of your team. GSF continues to benefit from our post-launch monitoring and improvements. Your success is our success, and we’re in it for the long haul.

Ready to Transform Your Digital Landscape?

GSF Car Parts’ renaissance in eCommerce is just one example of what the right technology and partner can achieve. Ready to create your own success story? Let’s talk about crafting a custom digital solution for your business. Net Solutions is prepared to help you achieve results like these: faster websites, happier customers, and higher revenue. Reach out to us today, and let’s start planning your business’s digital transformation.