GSF Car Parts – a leading auto parts retailer in the UK was being held back by a five-year-old eCommerce platform that frustrated customers with 15-second page loads and couldn’t scale with the business. They partnered with Net Solutions to modernize their system using Adobe Commerce Cloud and a headless CMS. The results? Pages now load in 2–3 seconds for over 1,200 users simultaneously, and monthly online order value jumped by 42%. This seamless digital transformation revitalized GSF’s customer experience and accelerated their growth.
We’ve had the privilege of working with NSI for our IT development needs, and we couldn’t be more satisfied with their exceptional service and expertise. From day one, NSI has demonstrated a deep understanding of our business goals and has provided innovative, tailored solutions that have truly transformed our eComm architecture.
The NSI team consistently delivers quality work, on time and within budget. Whether it’s front-end website development, system integration, or providing ongoing support, NSI always goes above and beyond to ensure we receive the best possible results. Their ability to adapt to our ever-changing requirements while maintaining the highest standards is something we truly value.
What stands out the most about NSI is their commitment to excellence and customer satisfaction. They are always available to answer our questions, support, and ensure that our projects are deployed smoothly. With their expertise and proactive approach, we feel confident that we have a reliable partner in NSI for all our IT development needs.
We highly recommend NSI to any business looking for a professional, innovative, and trustworthy IT development team. They have been instrumental in our success, and we look forward to continuing our collaboration for many years to come!
Imagine running a popular online store where every page takes up to 15 seconds to load, about 150 customers are stuck waiting at any moment. That was GSF’s reality. Their old, monolithic website platform was slow and inflexible, hurting both user experience and sales. Key challenges included:
Site speed was unacceptable; shoppers often waited 10–15 seconds for pages to load, causing frustration and drop-offs.
Any system update or product import took ages – adding new products could take 6–16 hours(and often required multiple retries), which slowed down the business. Due to time- consuming updates, Stock and price updates ran only for 4 times a day, often leading to inaccurate stock levels, high returns, and cancellations which has been resolved with API driven real time inventory updates.
Connecting the site to new tools or partners was cumbersome. The outdated architecture made integrations a nightmare, stifling innovation.
The old CMS was clunky and limited. Marketing teams couldn’t easily update content or launch campaigns, making the site feel stale.
The website’s look and feel were dated and unintuitive, leading to poor customer engagement and lost sales.
It was clear that GSF needed a comprehensive digital overhaul to overcome these issues and unleash their growth potential.
Net Solutions collaborated closely with GSF to plan a step-by-step transformation that would modernize the platform without disrupting ongoing business. We started with a thorough audit of GSF’s technology and pain points, then crafted a bold roadmap for a phased rebuild. The approach was proactive and transparent: update every critical digital layer (commerce, content, user interface, and infrastructure) in iterations, test along the way, and ensure GSF’s team was involved at each stage. This collaborative, phased strategy meant GSF experienced continuous improvements rather than a risky “big bang” switch.
To bring GSF’s digital presence up to speed, we implemented a suite of modern technologies and best practices:
We replatformed GSF’s website onto Adobe Commerce Cloud, a robust solution packed with features like AI-driven product recommendations and advanced analytics. Live Search integration has improved user search flow efficiency and a measurable increase in conversion rates. The new platform is also global-ready with multi-currency and multi-language support out of the box, positioning GSF for easy expansion into new markets. In short, the site became faster, richer in features, and primed for growth.
To fix the content bottleneck, we integrated Contentful as a headless content management system. This “liberated” GSF’s content – marketing can now create, edit, and publish site content instantly without developer reliance. From dynamic homepage banners to engaging product stories, content updates became seamless and frequent.
We gave the website a complete UI/UX makeover. The design was refreshed to be clean and mobile-responsive, making navigation intuitive. Every click now feels smooth and engaging. The improved UX encourages customers to explore more products, and it instills trust, turning more visitors into buyers. (In fact, the improved usability directly contributed to the conversion rate increase noted later.)
We set up automated CI/CD pipelines for GSF’s new platform. This means new features, security patches, or design tweaks can be rolled out continuously with minimal downtime. GSF’s tech team can test changes in a staging environment and deploy updates at the push of a button. The result is a site that’s always up-to-date and able to evolve quickly based on market needs.
The impact after implementing the above solutions, GSF Car Parts saw immediate and dramatic improvements across their online business metrics:
Page load times plummeted from ~15 seconds to about 2–3 seconds on average. The new site can smoothly handle 1,200+ concurrent users with no slow-down, ensuring customers no longer abandon their carts out of impatience.
Deploying updates and importing product data became a non-issue. What used to take up to 16 hours now takes around 30 minutes. In practical terms, GSF can add new inventory or update pricing in a fraction of the time, keeping the online store fresh and saving countless hours of IT effort.
All systems (inventory, sales, CRM, etc.) are now integrated on a unified platform. The data flows effortlessly without the sync errors that plagued the old setup. GSF’s online and offline stock counts match 100%, with zero discrepancies even during peak sales, a huge win for operational accuracy.
With a smoother shopping experience and faster site, more visitors are converting. GSF’s online conversion rate jumped to 5%(a significant increase from the old site). Every improvement, speed, content, and UX contributed to converting more browsers into buyers.
Perhaps most impressively, GSF’s monthly online order value surged by 42.28% after the overhaul. By removing friction and instilling confidence in users, the new platform directly boosted sales. This revenue lift is a clear testament to the success of the digital transformation.
GSF now has a future-proof foundation. They can easily scale for traffic spikes (no more slowdowns on Black Friday sales), add new features or integrations quickly, and expand into new regions online without rebuilding the core. The company’s digital strategy is no longer constrained by technology, it’s empowered by it.
We take the time to understand each client’s vision and business landscape, then craft a solution that fits like a glove. (For GSF, we aligned every tech choice with their immediate needs and long-term growth plans.)
We excel at knitting together all the moving parts of a digital ecosystem. Our team ensured GSF’s new platform integrated smoothly with their inventory, payment, and CRM systems, enhancing operations rather than disrupting them. We tackle complex integrations so you don’t feel the seams.
Technology doesn’t stand still, and neither do we. We proactively incorporate cutting-edge advancements – from AI features to modern UI trends – to keep our clients ahead of the curve. With Net Solutions, you’re never stuck with “yesterday’s tech.” GSF’s adoption of headless CMS and AI-driven personalization is a prime example of this forward-looking approach.
Expanding into new markets? We’ve got you covered. Our experience is international, but we respect local nuances. In GSF’s case, the platform now supports multiple currencies and languages, ready for global growth. We help you go global without losing the local touch that makes your business unique.
Our job isn’t done at launch. We stand by our clients with ongoing support, optimization, and strategic input. Think of us as an extension of your team. GSF continues to benefit from our post-launch monitoring and improvements. Your success is our success, and we’re in it for the long haul.
GSF Car Parts’ renaissance in eCommerce is just one example of what the right technology and partner can achieve. Ready to create your own success story? Let’s talk about crafting a custom digital solution for your business. Net Solutions is ready to help you achieve results like these, faster websites, happier customers, and higher revenue. Reach out to us today, and let’s start planning your business’s digital transformation.