Marketing

Sales Development Representative

Location icon Chandigarh
Posted 8 Hours Ago

Job Description

Title: Sales Development Representative

Experience: 4+ years

Industry: IT Services

Role Type: Full-time

Net Solutions looking for an SDR to sit at the center of our lead-to-SQL motion. You'll work two parallel tracks: nurturing inbound marketing-qualified leads (MQLs) generated by our campaigns, and running structured outbound outreach against target account lists you're handed. In both cases, your job is the same — move a contact from awareness to a genuine, call-ready Sales Qualified Lead (SQL): someone with an immediate or near-term requirement who's willing to get on a call with us.

Responsibilities

  • Own and work the inbound MQL queue — engage leads from marketing campaigns via call, email, and LinkedIn, and nurture them to SQL
  • Run outbound outreach against assigned target account lists, applying a structured multi-touch cadence to build awareness, interest, and consideration
  • Personalize campaign messaging and collateral (provided by marketing) to each prospect's specific business context, challenges, and relevant Net Solutions offering — this isn't a copy-paste job
  • Apply sound sales technique across the funnel — you should know why a cold outbound message and a warm inbound follow-up need different approaches, and adjust accordingly
  • Work closely with marketing and sales teammates to plan outreach, share what's landing (or not) with prospects, and refine messaging and targeting based on real conversations
  • Keep CRM records current — activity logs, conversation notes, lead/account stage — so pipeline visibility is accurate for the wider team
  • Report on your own funnel metrics (MQL→SQL volume and conversion, outbound response rates) on a regular cadence

Key Requirements

  • 4–6 years in inside sales, sales development, or business development, with meaningful time spent selling IT services, software/product engineering, or other B2B professional services
  • Demonstrated experience selling to and communicating directly with C-level and senior decision-makers at Western (US/UK) companies — comfortable with enterprise buying dynamics and multi-stakeholder conversations
  • Excellent written and verbal English communication — sharp enough for C-level email correspondence and live calls
  • Working familiarity with sales/demand-gen techniques across the funnel, not just script-reading
  • Strong research instincts — able to take standard campaign material and tailor it convincingly to a specific company's situation
  • Comfortable and available for UK/US-aligned working hours
  • Self-directed enough to manage a mixed pipeline of inbound and outbound prospects without close supervision

Nice to Have

  • Experience carrying a lead through to a qualified, budget-confirmed Opportunity, not just handoff at SQL
  • Ability to take a validated SQL further to an Opportunity — confirming the prospect has adequate budget and that what they're asking for is something Net Solutions can realistically build and deliver
  • Familiarity with CRM and sales engagement tools (e.g., HubSpot, Apollo, LinkedIn Sales Navigator)
  • Prior exposure to data & AI engineering, legacy modernization, or digital product engineering as a domain — you don't need to be technical, but familiarity helps with faster, more credible personalization
  • Comfort using AI tools to speed up research and outreach personalization