Putting the Case Study Library in Every Salesperson's Hands: An Interactive iPad App for a Mobile Advertising Leader
Executive Summary
Velti, a mobile advertising and marketing company with an active, mobile-savvy client and prospect base wanted to present their case studies in a format that matched their audience’s digital expectations. Net Solutions built an HTML5-based iPad application using PhoneGap, delivering a rich, interactive case study experience with minimized development overhead and maximum sales impact.
The Challenge
Velti’s case study content needed a delivery format that matched the expectations of a mobile-first, technology-savvy audience.
Static Content Limitation
Printed and PDF case studies were not delivering the impact Velti needed in client-facing sales conversations. The format contradicted the company’s mobile-first brand positioning.
Multi-Platform Compatibility
The application needed to work across multiple mobile screen sizes and platforms without separate development builds. A write-once approach was commercially important for cost and time efficiency.
Development Efficiency
Development time and cost had to be managed carefully without compromising the quality of the user experience. The technology choice had significant commercial implications.
Our Approach
Net Solutions built a responsive HTML5 and JavaScript application and wrapped it in PhoneGap for iPad distribution. This approach dramatically reduced development effort compared to a native build while maintaining a premium interactive experience. Agile methodology was used throughout with Velti approving progress at each stage.
The Solution
Net Solutions delivered a mobile case study library application optimized for iPad and multiple mobile platforms.
01.
HTML5 and PhoneGap Application
An HTML5 and JavaScript application was built and wrapped using PhoneGap for distribution as a native-feeling iPad app. The approach avoided the cost of a fully native build without sacrificing the experience quality.
02.
Multi-Screen Responsiveness
Responsive design ensured the application worked across multiple mobile screen sizes and platforms without separate builds. The same codebase served the full target device range.
03.
Interactive Case Study Presentation
Case studies were presented in a visually rich, interactive format that communicated the quality of Velti’s work. The app became a premium sales asset that reflected the brand.
04.
Minimized Development Cost
HTML5 and PhoneGap reduced development time and cost significantly compared to a native iOS implementation. The budget savings did not require any sacrifice in user experience quality.
Impact
Velti’s sales team gained a compelling, always-available presentation tool that extended the brand.
Sales Effectiveness
The case study app gave Velti’s team a polished, interactive tool to use in client-facing sales conversations. The format matched the expectations of a mobile-first audience.
Cost Efficiency
The HTML5 and PhoneGap approach delivered a premium outcome at a significantly lower cost than a native build. The platform choice was commercially smart as well as technically sound.
Brand Extension
The Net Solutions team was described by Velti as an extension of their in-house marketing team. The quality of the output reflected positively on Velti’s own brand and product quality.
Why Net Solutions?
Key Differentiators
Net Solutions understood that a company selling mobile marketing would be judged on the quality of its own mobile experience. They built to that standard, not just to specification. Your sales toolkit should be as impressive as your work and we can build your client-facing digital experience.
Your Best Work Deserves a Platform That Shows It at Its Best.
Sales collateral and case studies that live in static PDFs or outdated portals rarely influence decisions the way they should. Net Solutions builds compelling, mobile-first showcase experiences that turn your strongest proof points into sales tools your team actually uses. If your content deserves a better stage, let’s build one.
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