Executive Summary

GWA Group is an ASX 200-listed Australian designer and manufacturer whose portfolio includes iconic bathroom and kitchen brands Caroma, Methven, Dorf, and Clark. Running international operations across Australia, China, and the UK, GWA was constrained by a 20-year-old legacy technology stack: disconnected databases, manual order pipelines, and no centralized product data source were creating persistent inventory visibility issues and blocking a seamless multi-brand B2B and B2C buyer journey.

Net Solutions partnered with GWA on a full-scale application modernization spanning four fronts: a modern enterprise data backbone, multi-brand eCommerce, connected in-store and field sales technology, and a purpose-built IoT platform. We migrated the enterprise from AWS to a unified Azure ecosystem, engineered a custom pseudo-PIM data layer connecting inRiver PIM to Microsoft D365 and Movex ERP, deployed high-throughput Magento 2 storefronts for both B2C and B2B channels, built interactive tag-scanning retail kiosks and field-sales tools, and delivered Smart Command, an IoT-driven commercial water management platform.

The result: 4 key sales processes modernized and unified across kiosks, virtual walkthroughs, sales apps, and B2B platforms; automated data synchronization every 3 hours across all channels; 100% elimination of manual order entry between storefronts and core ERP; and zero commercial downtime during the cloud migration, all while bringing a 20-year-old legacy system into full compatibility with a modern, scalable infrastructure.

Client Snapshot

  • Client: GWA Group Limited, ASX 200
  • Industry: Multi-Brand Retail / Bathroom & Kitchen Manufacturing
  • Brands: Caroma, Methven, Dorf, Clark
  • Scale: Multi-market operations across Australia, China, and the UK
  • Delivery Scope: Cloud Migration, Magento 2 Multi-Brand eCommerce, Custom PIM Integration, In-Store & Field Sales Tech, IoT Platform Development

“The team is excellent to work with, consistently taking ownership of challenges and paying meticulous attention to detail.”

Rich Evans

Rich Evans

General Manager, Digital & Transformation | GWA Group (NZ) Limited

Outcomes

The Challenge

As a multi-brand ASX 200 manufacturer, GWA’s growth strategy demanded seamless buyer journeys across B2B, B2C, and physical retail for every brand in its portfolio. But two decades of accumulated technical debt and aging AWS infrastructure had created specific, compounding bottlenecks across the business:

  • A fragmented technology footprint: Over 10 brand and regional websites were running across a mix of Drupal, CakePHP, Magento, and WordPress, with no unified way to manage them.
  • Enterprise data fragmentation: With no centralized Product Information Management (PIM) system, product data was inconsistent across the enterprise.
  • Disconnected commerce: eCommerce infrastructure was fragmented across the brand portfolio, with no real-time inventory visibility.
  • Manual order pipelines: Order processing sat outside the core ERP, forcing labor-intensive manual data entry on every transaction and introducing costly delays.
  • Siloed physical and field experiences: Showrooms had no interactive digital touchpoints, and field sales teams had no mobile configuration tools, leaving a hard disconnect between offline selling and digital commerce.
  • The hardest part wasn’t any single fix. It was re-architecting the data layer and every front-end and content system around it, across every brand, without ever taking live commercial operations offline or losing 20 years of legacy data.

Our Approach

We started by mapping GWA’s enterprise data flow across its international operations to design a cloud architecture that could be migrated without disrupting live commercial operations. Rather than replatforming each channel in isolation, we built the central data backbone first: a custom synchronization layer that established a single source of truth for pricing, inventory, and product attributes, then pushed that data out to every specialized front-end application, from web platforms to physical kiosks.

The Solution

We delivered six connected workstreams, spanning cloud infrastructure, content, commerce, and physical retail, so every brand ran on one unified technology foundation.

01.

Cloud Infrastructure & Core Data Migration

We migrated the enterprise from legacy AWS to a scalable Microsoft Azure environment and upgraded the database to MySQL 8. To solve the underlying data fragmentation, we engineered a custom Azure-based pseudo-PIM layer that acts as the central data router, connecting the enterprise inRiver PIM with Microsoft D365 CRM/ERP.

02.

Multi-Brand CMS Consolidation

With over 10 websites spread across Caroma, Methven, Dorf, and Clark running on Drupal, CakePHP, Magento, and WordPress, we brought the portfolio onto a unified, API-driven architecture, giving GWA one consistent way to manage content and product experience across every brand and region.

03.

Transactional Multi-Brand eCommerce (Bathrooms & More)

We built a Magento 2 platform to handle B2C catalogs, including clearance and outlet stock. To stop the site from overselling out-of-stock items, we wrote a custom API integration that checks real-time warehouse inventory precisely at checkout. Once payment clears, the system automatically pushes the order into the Movex ERP, with no manual re-entry required.

04.

Catalog-First & Lead Generation Platform (Methven UK)

For the UK market, we deployed a Magento 2 application built for product discovery and specification support. We replaced the standard checkout with a Project Builder, letting architects and specifiers assemble project lists and request quotes directly. We also embedded Vue.js-based interactive Water and Hotel Savings Calculators to support technical procurement decisions.

05.

Connected In-Store & Field Sales Ecosystem

To modernize the physical buying experience for Caroma and Dorf showrooms, we developed interactive, tag-scanning product kiosks and a 360° virtual showroom walkthrough. For the B2B sales team, we delivered an iPad application that lets field representatives configure products and generate customer proposals on-site.

06.

IoT-Driven Smart Command Platform

For Methven, we architected Smart Command, an IoT commercial water management solution featured at the World Plumber Conference. The platform ingests real-time sensor data from commercial facilities and visualizes live usage analytics for building managers.

The Impact​

Our work replaced fragmented legacy infrastructure with a secure, scalable cloud ecosystem:

Real-Time Data Sync

The custom Azure data layer automatically synchronizes product, inventory, and customer data every 3 hours across all channels.

Automated Operations

Connecting Magento 2 storefronts directly to the core ERP eliminated manual order entry and fixed persistent inventory visibility issues.

Market Expansion

New B2B portals, IoT data dashboards, and mobile field tools gave the business new operational and revenue-generating channels.

Third-Party Validation

GWA showcased Smart Command at the World Plumber Conference in Melbourne, where it was recognized as a benchmark for smart-building solutions.

Why Net Solutions?

We focus on mapping and executing complex architectural engineering, not deploying standard software templates. Across four brands and three markets, we unified decades of fragmented legacy data and content systems into one reliable source of truth, and executed concurrent modernization streams: migrating cloud environments, consolidating multi-brand CMS and commerce platforms, and launching hardware-integrated kiosks and an IoT platform, all while keeping GWA’s commercial operations live throughout. That’s proof of our ability to manage full-scale, multi-brand enterprise modernization without business disruption.

Application Modernization​

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