Design Thinking helps to develop a shared understanding of customers' viewpoints and emotions through user research, and helps ideate solutions that satisfy — and sometimes exceed — user needs and desires. We use remote and in-person interviews and micro-surveys to gather customer insights that help design service experiences that meet or exceed customers' expectations.
A customer's experience is defined by a Customers every interaction with an organisation, not just with an application. Customers interact with companies across multiple discrete touch-points as they discover, evaluate, buy, access, use, and get support for a company's products and services. Customer journey maps — also known as experience maps — are documents that visually illustrate a customer's processes, needs, and perceptions over the course of their journey which helps us to understand and improve the customer's experience.
At every stage in the process, supported by co-creation strategies, we keep the lines of communication clear between departments and teams, breaking down silos. We also keep the client informed and in the loop, including their feedback before moving to the next step and maintaining a smooth collaboration throughout.
We focus on making ideas tangible through quick and cheap low-fidelity prototypes. These can take a variety of forms ranging from pen and paper sketches to interactive browser based prototypes. Next, we put the prototypes in front of real customers and employees for feedback. Repeating this process of refining and testing, allows us to quickly arrive at an optimal solution.
Working with Net Solutions for the past 8 years has re-enforced our decision to not only outsource some of our software development but also to continue working with them as our partner. I recommend Net Solutions without hesitation to any team, who is looking to scale their team and increase technical capabilities.