This is an important question and one that every website owner needs to consider as the internet continues to expand at a rapid rate our desire for instant accessibility continues to grow.
Smart phones are more intelligent with every iteration and the internet speeds are increasing all the time meaning that we now spend more time online that any other social activity. Getting online is an increasingly mobile activity and as new technologies like 4G promise ever faster browsing, having a mobile friendly site is not only a nice to have, it is really an essential aspect now.
A new report developed by Macquarie Group, reveals new data on the technology industry and mobile advertising in particular. Important findings bode particularly positive in 2012 for this industry, especially regarding the mobile search business. The study highlights the qualitative leap this year has been experienced in this respect, and that this area of growth has increased by 270%.
The proliferation of smartphones with the arrival of the tablets has been a strong boost to this industry and eCommerce generally. So much so that in late 2012, it is expected that tablets and smartphones will represent between 16% and 22% of all paid search.
Tablets use has increased significantly and now account for half of all clicks to share information. In addition, conversion rates are comparable to those with desktop computers already and this section of the mobile world is set to grow much more.
“After years of false predictions, it seems that 2012 will truly be the year of mobile,” said David Karnstedt, CEO of Efficient Frontier, who also added that “we are seeing tremendous demand for our customer base search and advertising phone technology and marketing and data in this report show that growth is due in large part by the adoption of the tablet it is incredible.”
“With continued innovation in mobile technologies and tablets, coupled with other factors that make things easier for the user, the returns on investment in mobile devices continue to increase as consumers increase their use for research and shopping.”
The average consumer is using multiple devices during the checkout process. This fragmentation will increase and advertisers will need to ensure the consumer gets a good experience always. Consequently, it is necessary to consider some important aspects. Among them, there is a strong need to emphasize mobile friendly sites. With the increased use of smartphones, brands have to offer a friendly presence for all devices.
Recognition and intelligent investment are essential for the modern website. A purchase that starts with a mobile device often ends in the desktop computer. As a result, the ROI of mobile devices can be seen as worse than it really is. The smart advertiser should allocate advertising budgets to the various devices after considering the allocation of each. Step one is get your site mobile friendly and not miss out on the biggest boom in the online world.