UX Thursdays – A Data Driven Approach to Understanding User Experience


User Experience is an integral part of product development cycle and it is important that the professionals involved in this process keep UX Intensive practices and an impeccable User Experience Design as their ultimate target so that they deliver a usable and highly engaging product.

Our initiative was directed to help cross-functional teams appreciate the importance of a great User Experience Design and also understand that user experience is not limited to design and wireframes alone.

This episode was an effort to help our teams focus on creating intuitive and simple products for end-users by imbibing the fact that user experience is complete when the user is gratified with product usage and UX Intensive practices are adopted.

The first mailer (shown below) by the newly formed UX Crew was enough to create inquisitiveness in the minds of the workforce. Everyone wanted to know what was UX Thursdays all about. Their curiosity was soon answered a week ahead of the event. A mail was sent explaining that it was an initiative to help spread awareness and aid in the development of UX capabilities within the organization.


One of the most important aspects clarified in this regard was anyone involved in software development process, automatically becomes a part of the User Experience building process too. Hence, everyone was invited to participate in our First UX Thursday to check their user experience capabilities. The response as expected was amazing, also an indication that our teams wanted to know where they stand when it comes to UX.

20 volunteers were selected on the basis of the smartphones they use since we wanted to include an equal proportion of Android and iOS users. It was going to be a small but remarkable survey on how friendly people are with the phones that they use every day; and also is the other OS equally welcoming to them.

On the morning of Thursday 14th May, the UX Crew team met to discuss the sequence in which the members would partake in the survey (two members were to be assessed at a time). Interestingly the partakers included not just developers and designers but also business analysts, quality analysts and members from the marketing and HR teams too.

The analysis happened as explained below:

  • Two candidates were to be analyzed at a time in different permutations like that an iOS user was paired with an Android user in some cases; while in others, it was iOS vs. iOS or Android against Android too.
  • They were expected to perform some simple tasks on the devices (iPhone6 and Nexus5) handed to them.
  • The alertness of the respondents was to be recorded in a camera placed overhead, while the time taken to complete each task by every member was recorded in a different sheet.
  • The set of tasks were easy included creating a folder, giving it a name and then moving some apps in it; clicking a selfie, taking a screenshot, changing the wallpaper of the phone, using the default email app to send a mail and more.
  • The twist came after the participants had finished doing the tasks on their chosen devices. They were asked to swap the devices and again carry out the same set of tasks, and the time taken was also logged again.



Responses being recorded while the participants are performing tasks

The fascinating part of the whole episode was the reaction of the respondents when asked to make this switch. Some took it spiritedly and displayed equal ability in completing the tasks on the other OS too; while few others found it somewhat difficult to adjust to the new device in their hands.

At the end of the assessment, each candidate was asked to give their views on which OS they found friendlier to them and why? Most of the responses were in favor of the Operating Systems these users were habituated to; however, we also found a few who agreed that the other device seemed more responsive to them.

All in all, it was a simple survey which turned out to be quite a fascinating one, even the participants agreed that it was a productive analysis because they too could scrutinize their adaptability when in the shoes of the users.

As our teams are looking forward to more such experiences our UX Crew is brainstorming to come up with even more creative and educative exercises.

If you have any such ideas for our UX Crew, feel free to share it with us.

Abhay Vohra

About the Author

Abhay Vohra has 15+ years of experience in the IT industry. Abhay started out with us as a Quality Analyst and moved onto the Business Analysis team, where he discovered his passion for Information Architecture, Wireframes, and User Experience. Now, he possesses an impressive experience in UX and has delved into User Research and Service Design. Abhay also happens to be a culture enthusiast and takes a keen interest in world cinema and literature.

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3:09 PM, Jun 11, 2015


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