Insights

Shoppable Videos: The Untapped Gold Mine in eCommerce Retail

Has it ever happened that you are watching a video ad on an eCommerce store and wish to buy the same dress or footwear that the model is wearing? What if you could pause the video, tap on the outfit or heels you prefer and proceed to buy them? Well, videos are changing the way …

How Product Videos are Driving Sales for Your eCommerce Business

The newest rule of eCommerce — if you want visitors to buy a product, they need to feel related to it. While images give a fair idea about how a product would look and allow visitors to connect with it better, product videos add the missing piece to the customer delight puzzle by explaining the …

3 Reasons You Should Attend our Webinar: Leveraging Videos to Engage Your Employees & Customers

Video as a technology has many use cases across all industries. Since its content is easy to comprehend, video helps you engage with employees and with customers. Videos are here to stay! According to a recent study, about 87% of marketers incorporate video as part of their content strategy. On May 23, 2018, we are …

COVID 19: Analyzing the Impact on the Education Sector

The impact of COVID-19 on the education sector has led to the abrupt closure of learning institutions in several countries. This sudden development has affected students and educators alike, leaving them with no option than to switch to remote learning. While some have adjusted to the new form of education, others are still struggling to …

How Firebase is Proving to be an Innovation in App Development

No matter which industry your business belongs to, having an intuitive, interactive and scalable app seems to be the need of the hour. Since customers these days perform half of their tasks using mobile apps, it is crucial to build a robust business app. Firebase is Google’s open source mobile platform that emerges as a …

10 Digital Commerce Trends from the Fashion and Apparel, 2020 Report

For fashion which is supposed to keep changing every season, this season has rather been an unfashionable one. Just like most businesses out there, the digital commerce industry- fashion & apparel, in particular, is battling the consequences of the pandemic. Retailers have expressed concerns over being able to find their feet in the exhausted economy …

UX Design Principles for Video Streaming Apps: A Case Study of Netflix

COVID-19 hasn’t been fair to every business out there. Video streaming services — the most popular form of indoor entertainment — have seen a surge in new customers, bringing in more business than usual. Netflix added 15.8 million new subscribers worldwide in their first quarter of 2020. With subscribers now up to 139 million, Netflix …

Emotional Design – Is This the Most Powerful Way to Connect?

In order to understand what works and what doesn’t (given a specific context), it’s also important to understand the ‘why’ of it all. If you’re building digital products or platforms for people, you will always need to understand what influences human behavior. Emotional design helps us do just that. What is Emotional Design? Emotions are …

5 Effective Ways to Improve Your B2B eCommerce Website

Building a B2B website is a rather lengthy and continuous task that involves frequent changes in the design and content to optimize it for the ever-evolving market and audience of the digital space. While most B2B businesses heavily focus on taping the online market through their varied digital efforts, the importance attributed to the B2B …

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