Insights

Shoppable Videos: The Untapped Gold Mine in eCommerce Retail

In today’s digital era, an ever-increasing number of brands are simplifying purchase making for customers. Shoppable videos, is one such type of content, enabling customers to purchase while watching. The latest trend in shoppable content is quickly empowering eCommerce, as brands always look to deliver a direct and instant sale. The importance of interactive content …

How Product Videos Are Important For Your E-Commerce Business

Did you know that mobile users spend more than an hour a day, watching video content? Incorporating video into your e-commerce business strategy will make visitors stay on your website longer and visit more product pages, which will boost organic credibility and grow your conversion rates. Statistics show that 90% of consumers find videos useful when …

3 Reasons You Should Attend our Webinar: Leveraging Videos to Engage Your Employees & Customers

Video as a technology has many use cases across all industries. Since its content is easy to comprehend, video helps you engage with employees and with customers. Videos are here to stay! According to a recent study, about 87% of marketers incorporate video as part of their content strategy. On May 23, 2018, we are …

10 Best Productivity Apps To Manage Your Business Growth

Getting organized and productive at work is easier than ever with these ten best productivity apps. An organization’s growth is highly dependent on its productivity. The environment of a workplace largely determines how good or bad a business will perform. With the right tools and resources, employees can perform better and faster in much less …

What Makes Magento the Preferred Enterprise eCommerce Platform

If you have ever tried to measure the progress of your online business, chances are that your primary metrics have revolved around your traffic, sources, conversion rates, and customer engagement. Fair enough. Nevertheless, it is important to remember that the success of these factors should be largely attributed to the eCommerce platform you operate with. …

Video Editing Apps for Your Business: 5 Key Aspects to Consider

If video content is the future of marketing, then the future is here! More and more businesses are promoting their products in the digital space with the help of video editing apps. About 70% of businesses say that their sales figures increased by incorporating video content. And, with 85% of customers relying more on videos …

5 Essential Elements of Great User Experience Design

Are you working on your digital product’s user experience? Here’s a cardinal rule – do not base your product on what customers say they want. Contrarily, good UX design decisions should be purely based on customer actions. That is, experience design should not be about how it feels, but about how it actually works. Jakob …

Automotive eCommerce: 5 Considerations to Create a Profitable Auto Parts Business

The shift in sales from brick-and-mortar to the online platform is a disruption in itself. According to Salesforce, even if the consumers wish to buy offline, 85% of them consider conducting online research first. Talking of the automotive eCommerce business, where cars will continue to follow the “Research online buy offline” model, auto parts are …

5 Ways to Achieve Website Speed Optimization in 2020

It all starts with speed! No matter how attractive or valuable your website is, its loading time will decide whether a user stays or leaves. Sadly, patience is a much-forgotten virtue when browsing on the web. And, why not, when your competitors are nailing the website speed optimization game. It can be compared to a …

Top eCommerce Trends You Can’t Afford to Ignore in 2020

Are you searching for ideas to enhance your own online eCommerce business? Check out the top eCommerce trends you need to follow in 2020 that will harbor optimal growth and ROI. eCommerce has been relentlessly growing around the globe over the past few years and is not going to stop anytime soon. As per Statista, …

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