Insights

Top 10 Best Video Editing Apps For Creating Compelling Videos in 2019

In case you haven’t noticed…Videos Are Everywhere! Whether you are recording videos for YouTube, or for individual or business use, the video editor you utilize can have a significant effect! As per a study by HubSpot, about 70% of businesses say that their sales figures increased by incorporating video content; and, with 85% customers relying more …

Shoppable Videos: The Untapped Gold Mine in eCommerce Retail

In today’s digital era, an ever-increasing number of brands are simplifying purchase making for customers. Shoppable videos, is one such type of content, enabling customers to purchase while watching. The latest trend in shoppable content is quickly empowering eCommerce, as brands always look to deliver a direct and instant sale. The importance of interactive content …

How Product Videos Are Important For Your E-Commerce Business

Did you know that mobile users spend more than an hour a day, watching video content? Incorporating video into your e-commerce business strategy will make visitors stay on your website longer and visit more product pages, which will boost organic credibility and grow your conversion rates. Statistics show that 90% of consumers find videos useful when …

3 Reasons You Should Attend our Webinar: Leveraging Videos to Engage Your Employees & Customers

Video as a technology has many use cases across all industries. Since its content is easy to comprehend, video helps you engage with employees and with customers. Videos are here to stay! According to a recent study, about 87% of marketers incorporate video as part of their content strategy. On May 23, 2018, we are …

Digital Products Vs Digital Platforms – 5 Ways They Differ

Technology has been paving the way towards business growth in every way possible. The two popular and trending business ideas triggered by the changing needs of the providers and consumers point at digital products and digital platforms. Business people are seen confused when it comes to digital product vs digital platforms. Where they both add …

6 Key Differences Between B2B & B2C eCommerce Platforms

In today’s dynamic world, as an eCommerce player, driving sales on your platforms and churning out higher revenues, mandates a clear-cut focus on your customers. And that’s not as straight forward as you might think! To be honest, there are two facets to your target audience. On one side, there is the business-to-consumer (B2C) setup, …

AEM Assets: A Solution for Robust Digital Asset Management

It is a myth that Digital Asset Management (DAM) is only about storage. Historically the DAM is much more than just a library of content and AEM Assets is one of the leading examples to prove the same. The Adobe Experience Manager (AEM) Assets is one of the key Enterprise Digital Asset Management (E-DAM) systems …

Top 20 eCommerce UX Design Practices to Increase CX (& Improve Sales)

The ultimate motive of any eCommerce business is to convert every visitor into a customer in order to generate higher sales. And that can be defined as the act of naturally navigating the targeted user through the sales funnel. The secret code to achieve the expected conversions, that many tend to ignore is – eCommerce …

Does Apple’s CryptoKit Pave the Way for Secure Hardware Wallets?

At WWDC this year Apple announced CryptoKit framework. CryptoKit is undoubtedly a step ahead towards protecting both the users (profile and data) and the businesses (account and content). Many experts are increasingly looking at its possibility of paving the most sought out way for building secure hardware wallets, thereby being a complete breakthrough in the …