• Preventing App Uninstalls: 9 Ways for Improving Mobile App Development

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    In the virtual realm, we have all grown accustomed to the fact that, hosting a mobile application on any relevant platform is just like organizing a party. You can get the best planners, music, food, drinks, and the venue, but without its guests, it’s just another bubble destined to burst. For years now, mobile app developers have strived earnestly to decipher the ideal code that retains its users, thus creating channels for revenue generation, and they have been unsuccessful, unable to figure out the solution.

    According to a study by Uninstall, 94% of smartphone users will choose to uninstall an app a month after downloading it. For the ones backing utility, gaming, entertainment, or any other app domains, there is hardly enough time to understand why the user left, given the narrow window of time. At some point, they do manage to have the users’ curiosity, but seldom do they have their full attention.

    Mobile app development in the age of competition:

    Make no mistake, this is the age of competition. For every single cab service app, there are a dozen replicas on the app store. For every utility, gaming, educational, entertainment, or any app for that matter, there exists a competitor, and that’s why improving the process of mobile app development is critical.

    Given the time and monetary investments required to facilitate mobile app development, failure is not an option. From a personalized user design to data driven insights, developers and enterprises dealing with app development must learn to employ methodologies to enhance the app experience, thus preventing unwarranted app uninstalls.

    However, where does one start?

    9 ways for improving mobile app development:

    There is no single ideal code to enhance the process of mobile app development. For any mobile app to be successful, it takes the amalgamation of multiple aspects, ranging from market research to careful use of advertising spaces.

    1. Focusing on the audience

    The world we live in is a diverse one, during the process of mobile app development, enterprises and developers must take the audience into account, understanding the market, the culture, the literacy levels, and user aspirations. If your app can’t connect with the audience, it’s never going to find a place in the history books.

    2. Simplifying the design

    For most mobile apps, the first point of interaction with the user is the registration interface, and this is where 2 out of 10 apps lose their users. Starting from the registration process, to operations and execution, the design must be simple. This does not mean that you let go of the critical functions, but instead, must inculcate simplicity in the overall design, and not let your user suffer due to a cluttered and chaotic interface.

    3. Improving an app’s backend

    For any app to attain unprecedented success, it must be supported by a thriving backend. Given how apps are required to intake data at almost every level, a strengthened backend would facilitate operational precision, design impeccability, data privacy, and should have room to deal with any bugs that might pop up. Having a strong backend helps you overcome unforeseen app crashes, which could repel your user base if not dealt with.

    4. Employing the best testing practices

    As developers move towards automated testing procedures, there is no room for bugs within an app. Close to 8 out of 10 users uninstall an app if they experience errors that should have been eliminated during the testing phase. If the best testing practices, both manual and automated are not employed, brace yourselves for a long and lonely winter on the app store.

    5. Much ads about nothing

    Ads within your app are an important channel for revenue generation, but their existence should not interfere with the user experience. Imagine having no users on an app; what use would advertisements be?  We are not suggesting you to get rid of the advertisements, but you might want to consider a subtle inculcation of ads. Turns out, users do not seem to mind ads complementing a phenomenal user experience.

    6. Designing for iterations

    In the virtual realm of mobile app development, change is the only thing that’s constant, and therefore, your design shouldn’t be any different. While the design of your app is the foundation for an impeccable and personalized user experience, it should be able to accommodate iterations within your app pertaining to operations, data, and user interface. Often, a single app upgrade is enough to get users off your app, for the design no longer complements the app usability, and this is where you must be cautious.

    7. Support system for business apps

    For those planning to host an app pertaining to business groups and corporate houses, the presence of a support system is indispensable. Unlike your common users, business groups will not shy away from opting for a paid or premium service, and therefore, while they do add to your revenue prospects, it is not without the expectation of an active support system over email or phone.  Given how apps are now introducing chatbots for customer support, there are plenty of options for you to consider.

    8. Data driven insights

    Your consumer is the king or queen, and much like the kings and queens on TV, they are quite unforgiving if their feedback is not taken seriously. While working on app iterations or development, it is advisable to consider user data to understand where you faltered, succeeded, and where lies room for improvement. Even tech-giants like Apple take their users seriously, and make relevant changes to their hardware.

    9. Overselling and underselling

    How about having a cab service app that helps users with meal deliveries, or a gaming app that reads Shakespearean puns? One of the major reasons for your app to lose users is not clearly defining what it does. While the Apple and Android platforms offer enough room for an accurate app description, developers tend to ignore it. Do not underestimate or over-promise on your app page, it could invite a flood of negative reviews.

    The following infographic will further help you evaluate why mobile app uninstalls happen.

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    Conclusion:

    If you can’t face it, fix it. This single principle can help you go a long way with your mobile app; it’s inevitable that a mobile app will have competition. If you are not ready to up the ante, bow out of the market, and if that is not an option, go out with all guns blazing.

    A strong market has ample room for a number of great apps, but greatness comes at a price. Valuations and brand values are secondary, for all billion-dollar apps started out as mere ideas, and were curated the same way any app is, even yours.

    As a developer or an enterprise, mobile app development should be seen as an opportunity to excel in the virtual realm, to overcome unconventional challenges, and to create an experience so unparalleled that your users have nowhere else to go.

    Binishri Kongkham

    About the Author

    Binishri Kongkham is working as a Content Manager with Net Solutions, and brings with her years of expertise in the field of Content Management & Development for Digital Media - for MS Windows & Mac Platforms. In addition, she has designed Learning Solutions for IT, Telecom, Insurance & Sales. She has also delved into Communication Coaching & Reinforcement Training, and Sales. Outside of Net Solutions, she is an avid litterateur, philanthropist, and animal lover.

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