If you have ever tried to measure the progress of your online business, chances are that your primary metrics have revolved around your traffic, sources, conversion rates, and customer engagement. Fair enough. Nevertheless, it is important to remember that the success of these factors should be largely attributed to the eCommerce platform you operate with.
From the abundant choices available in the market today, Magento has fast emerged to dominate the enterprise eCommerce platform landscape in recent years. It is currently adapted by 12% of all eCommerce sites and powers 1.2% of the internet.
Magento sites doubled between 2017 and 2018, and as you read this over 250,000 merchants are operating their business using Magento, including some of the biggest names like Christian Louboutin, Ford, Hp Inc., and Nike.
Last year, Gartner positioned Magento as a Leader in the 2019 Magic Quadrant for Digital Commerce Platforms research report. It was the third consecutive year that Magento Commerce has been named a Leader—a win that demonstrates the platform’s steady growth, robustness and cutting edge technology.
Key benefits of Using Magento for Your Business Enterprise
The open-source platform has shown to significantly drive impact and sales, making it the preferred choice for marketers and developers. Magento is easy to deploy, offers enhanced security (DevSecOps approach), and most importantly, provides customers with an improved shopping experience. It is little surprising then that Magento has evolved over the last decade to become one of the most sought after platforms with persistent improvements and upgrades—Magento2 being one of them.
Magento lets you customize almost everything from the look of your website to the design of the categories and offerings. Being an open-source platform, it also offers numerous plugins, including those for accounting, payment, processing, and shipping.
Magento tools are beginning to take advantage of the Adobe intelligence layer they call Sensei. They are using it in conjunction with Adobe Analytics and Adobe Target to collect data and offer more personalized recommendations.
However, the design themes by Magento may not be relevant if you wish to heavily customize your site. In that case, you might want to code from scratch. Many businesses partner with Magento developers to build a site that caters to their specific business needs and products. Magento supports 3rd party integrations such as payment gateways as well, making it the favored choice of many leading enterprises.
2. SEO Friendly
What better than using a platform that encourages organic traffic? Magento is super-efficient for Search Engine Optimization (SEO), which subsequently leads to better visibility for your products on Google.
Magento scores a perfect 100 out of 100 in the search engine optimization domain.
Additionally, the websites created with Magento are mobile responsive hence compatible with all screen sizes and browsers—this can get you better rankings on search results too, which is a huge plus. Some of the features by Magento include SEO friendly URL, meta descriptions, sitemaps, positioning layer, and tags that help you rank higher, and buyers find you faster.
Scalability tops the objectives of any eCommerce platform, and Magento significantly assists this by offering hassle-free launches, product migration, and so on. Irrespective of the number of stores you plan to have, all the data is stored and managed at a single backend office. It also uses one of the most robust caching tools, Varnish (fastest reverse proxy and HTTP accelerators), that improves the site performance and helps scale up an online business.
Varnish delivers web content 300% to 1000% faster, with a reduction of backend server load of up to 89% while handling unlimited numbers of simultaneous visitors.
Magento partners also update their extensions very frequently, adding to its flexibility feature which is exceptional for any enterprise eCommerce platform. Magento is built to support your business journey and growth at all stages.
Important Features to Look for in Magento2
To enjoy heightened user engagement, smooth navigation, scalability, customization, and other features that Magento 2 offers, it’s imperative that businesses undertake the Magento 1 to Magento 2 migration at the earliest. Why wait till June 2020 for the Magento1 support to officially end?
1. Better Customer Experience
Carts abandonments no more! Magento 2 simplifies shopping, quickens checkouts and even allows first-time customers to complete their registration after they have placed an order. A notable addition is the display of the chosen product images on the final order page that eliminates ordering errors and subsequently reduces returns. Also, the checkout steps offer order details at every step, making it easier for customers to access it anytime.
2. Improved Admin Interface
Magento 2’s highly responsive interface, allows users to browse without having to encounter too many steps and options. Unlike Magento 1, you don’t require to click multiple tabs to create a product on the product pages. Moreover, it offers default options to add videos from various channels. Multiple administrators can work on the website parallelly with Magento 2, ensuring better efficiency especially for stores with heavy traffic and numerous products.
3. Faster Loading Time
Magento 2 comes with reindexing, a process to transform data such as products and categories to improve the store performance. The indexing strategy is used to transform merchant data like catalog data, prices, users, stores, etc by creating index tables and updating them regularly to help improve the query speed and the performance of the web store. 40% of people abandon a website that takes more than 3 seconds to load. Not with Magento 2 which can handle up to 10 million page views every hour.
4. Enhanced Technical Architecture and Features
The Magento 2 file structure has been simplified with a single folder for all the codes required for extensions. With improved architecture, it is more convenient to upgrade and maintain Magento 2 as compared to 1. It also has more features such as color swatches and API admin panel making Magento 2 integration with API functionality much easier.
Businesses in today’s retail market demand an eCommerce platform that can help them take the competition head-on. And, it is safe to say that managing building and scaling an enterprise is highly advantageous with Magento.
Magento’s stellar growth and popularity can be credited to the numerous features mentioned above in this article that have made it a favorite of merchants, developers, and customers alike.
Magento’s success lies in the plethora of features platforms, designs and themes, customization, and flexibility that it offers.